diff --git a/dev/studio-e2e-testing/sanity.config.ts b/dev/studio-e2e-testing/sanity.config.ts
index 2898d6a3feb..5a9c830981f 100644
--- a/dev/studio-e2e-testing/sanity.config.ts
+++ b/dev/studio-e2e-testing/sanity.config.ts
@@ -99,4 +99,7 @@ export default defineConfig({
       enabled: true,
     },
   },
+  announcements: {
+    enabled: false,
+  },
 })
diff --git a/packages/sanity/src/core/config/configPropertyReducers.ts b/packages/sanity/src/core/config/configPropertyReducers.ts
index 82de92a424c..ce9c2d888cf 100644
--- a/packages/sanity/src/core/config/configPropertyReducers.ts
+++ b/packages/sanity/src/core/config/configPropertyReducers.ts
@@ -497,3 +497,26 @@ export const createFallbackOriginReducer = (config: PluginOptions): string | und
 
   return result
 }
+
+export const announcementsEnabledReducer = (opts: {
+  config: PluginOptions
+  initialValue: boolean
+}): boolean => {
+  const {config, initialValue} = opts
+  const flattenedConfig = flattenConfig(config, [])
+
+  const result = flattenedConfig.reduce((acc, {config: innerConfig}) => {
+    const resolver = innerConfig.announcements?.enabled
+
+    if (!resolver && typeof resolver !== 'boolean') return acc
+    if (typeof resolver === 'boolean') return resolver
+
+    throw new Error(
+      `Expected \`announcements.enabled\` to be a boolean, but received ${getPrintableType(
+        resolver,
+      )}`,
+    )
+  }, initialValue)
+
+  return result
+}
diff --git a/packages/sanity/src/core/config/prepareConfig.ts b/packages/sanity/src/core/config/prepareConfig.ts
index 0903298ceca..7b771f7596c 100644
--- a/packages/sanity/src/core/config/prepareConfig.ts
+++ b/packages/sanity/src/core/config/prepareConfig.ts
@@ -25,6 +25,7 @@ import {operatorDefinitions} from '../studio/components/navbar/search/definition
 import {type InitialValueTemplateItem, type Template, type TemplateItem} from '../templates'
 import {EMPTY_ARRAY, isNonNullable} from '../util'
 import {
+  announcementsEnabledReducer,
   createFallbackOriginReducer,
   documentActionsReducer,
   documentBadgesReducer,
@@ -663,6 +664,10 @@ function resolveSource({
         fallbackStudioOrigin: createFallbackOriginReducer(config),
       },
     },
+
+    announcements: {
+      enabled: announcementsEnabledReducer({config, initialValue: true}),
+    },
   }
 
   return source
diff --git a/packages/sanity/src/core/config/types.ts b/packages/sanity/src/core/config/types.ts
index 4852fd8b7d2..8fc8064afd4 100644
--- a/packages/sanity/src/core/config/types.ts
+++ b/packages/sanity/src/core/config/types.ts
@@ -416,6 +416,13 @@ export interface PluginOptions {
    * @beta
    */
   onUncaughtError?: (error: Error, errorInfo: ErrorInfo) => void
+  /**
+   * @hidden
+   * @internal
+   */
+  announcements?: {
+    enabled: boolean
+  }
 }
 
 /** @internal */
@@ -810,6 +817,13 @@ export interface Source {
    * @beta
    */
   onUncaughtError?: (error: Error, errorInfo: ErrorInfo) => void
+  /**
+   * @hidden
+   * @internal
+   */
+  announcements?: {
+    enabled: boolean
+  }
 }
 
 /** @internal */
diff --git a/packages/sanity/src/core/studio/studioAnnouncements/StudioAnnouncementsProvider.tsx b/packages/sanity/src/core/studio/studioAnnouncements/StudioAnnouncementsProvider.tsx
index 0d72632078d..49d6f82cd1e 100644
--- a/packages/sanity/src/core/studio/studioAnnouncements/StudioAnnouncementsProvider.tsx
+++ b/packages/sanity/src/core/studio/studioAnnouncements/StudioAnnouncementsProvider.tsx
@@ -6,6 +6,7 @@ import {catchError, combineLatest, map, type Observable, startWith} from 'rxjs'
 import {StudioAnnouncementContext} from 'sanity/_singletons'
 
 import {useClient} from '../../hooks/useClient'
+import {useSource} from '../../studio/source'
 import {useWorkspace} from '../../studio/workspace'
 import {SANITY_VERSION} from '../../version'
 import {
@@ -28,11 +29,7 @@ interface StudioAnnouncementsProviderProps {
 }
 const CLIENT_OPTIONS = {apiVersion: 'v2024-09-19'}
 
-/**
- * @internal
- * @hidden
- */
-export function StudioAnnouncementsProvider({children}: StudioAnnouncementsProviderProps) {
+function StudioAnnouncementsProviderInner({children}: StudioAnnouncementsProviderProps) {
   const telemetry = useTelemetry()
   const [dialogMode, setDialogMode] = useState<DialogMode | null>(null)
   const [isCardDismissed, setIsCardDismissed] = useState(false)
@@ -159,3 +156,16 @@ export function StudioAnnouncementsProvider({children}: StudioAnnouncementsProvi
     </StudioAnnouncementContext.Provider>
   )
 }
+
+/**
+ * @internal
+ * @hidden
+ */
+export function StudioAnnouncementsProvider(props: StudioAnnouncementsProviderProps) {
+  const source = useSource()
+
+  if (source.announcements?.enabled) {
+    return <StudioAnnouncementsProviderInner {...props} />
+  }
+  return props.children
+}
diff --git a/packages/sanity/src/core/studio/studioAnnouncements/__tests__/StudioAnnouncementsProvider.test.tsx b/packages/sanity/src/core/studio/studioAnnouncements/__tests__/StudioAnnouncementsProvider.test.tsx
index fe31abdbaee..727f7832bb4 100644
--- a/packages/sanity/src/core/studio/studioAnnouncements/__tests__/StudioAnnouncementsProvider.test.tsx
+++ b/packages/sanity/src/core/studio/studioAnnouncements/__tests__/StudioAnnouncementsProvider.test.tsx
@@ -2,7 +2,7 @@
 import {fireEvent, render, renderHook, waitFor} from '@testing-library/react'
 import {type ReactNode} from 'react'
 import {of} from 'rxjs'
-import {defineConfig} from 'sanity'
+import {type Config, defineConfig} from 'sanity'
 import {beforeAll, beforeEach, describe, expect, test, vi} from 'vitest'
 
 import {createTestProvider} from '../../../../../test/testUtils/TestProvider'
@@ -36,10 +36,11 @@ vi.mock('@sanity/client', () => ({
 vi.mock('../../../hooks/useClient')
 const useClientMock = useClient as ReturnType<typeof vi.fn>
 
+const mockObservableRequest = vi.fn((announcements) => of(announcements))
 const mockClient = (announcements: StudioAnnouncementDocument[]) => {
   useClientMock.mockReturnValue({
     observable: {
-      request: () => of(announcements),
+      request: () => mockObservableRequest(announcements),
     },
   })
 }
@@ -55,9 +56,12 @@ const config = defineConfig({
   projectId: 'test',
   dataset: 'test',
 })
-async function createAnnouncementWrapper() {
+async function createAnnouncementWrapper(configOverride: Partial<Config> = {}) {
   const wrapper = await createTestProvider({
-    config,
+    config: {
+      ...config,
+      ...configOverride,
+    },
     resources: [],
   })
 
@@ -114,7 +118,8 @@ describe('StudioAnnouncementsProvider', () => {
       const {result} = renderHook(() => useStudioAnnouncements(), {
         wrapper,
       })
-
+      expect(seenAnnouncementsMock).toBeCalled()
+      expect(mockObservableRequest).toBeCalled()
       expect(result.current.unseenAnnouncements).toEqual([])
       expect(result.current.studioAnnouncements).toEqual(mockAnnouncements)
     })
@@ -641,3 +646,24 @@ describe('StudioAnnouncementsProvider', () => {
     })
   })
 })
+
+describe('StudioAnnouncementsProvider-Disabled', () => {
+  let wrapper = ({children}: {children: ReactNode}) => children
+  beforeAll(async () => {
+    // Reset all mocks
+    vi.clearAllMocks()
+    wrapper = await createAnnouncementWrapper({
+      announcements: {enabled: false},
+    })
+  })
+  test('if the feature is disabled, the client should not be called', () => {
+    const {result} = renderHook(() => useStudioAnnouncements(), {
+      wrapper,
+    })
+
+    expect(result.current.unseenAnnouncements).toEqual([])
+    expect(result.current.studioAnnouncements).toEqual([])
+    expect(seenAnnouncementsMock).not.toBeCalled()
+    expect(mockObservableRequest).not.toBeCalled()
+  })
+})
diff --git a/packages/sanity/src/core/studio/studioAnnouncements/useStudioAnnouncements.tsx b/packages/sanity/src/core/studio/studioAnnouncements/useStudioAnnouncements.tsx
index 2ff5fba557f..b61b0a251be 100644
--- a/packages/sanity/src/core/studio/studioAnnouncements/useStudioAnnouncements.tsx
+++ b/packages/sanity/src/core/studio/studioAnnouncements/useStudioAnnouncements.tsx
@@ -5,8 +5,13 @@ import {type StudioAnnouncementsContextValue} from './types'
 
 export function useStudioAnnouncements(): StudioAnnouncementsContextValue {
   const context = useContext(StudioAnnouncementContext)
+
   if (!context) {
-    throw new Error('useStudioAnnouncements: missing context value')
+    return {
+      studioAnnouncements: [],
+      unseenAnnouncements: [],
+      onDialogOpen: () => {},
+    }
   }
 
   return context