diff --git a/CSharp/intelligence-SimilarProducts/README.md b/CSharp/intelligence-SimilarProducts/README.md
index b59f8eb678..5eadfa7935 100644
--- a/CSharp/intelligence-SimilarProducts/README.md
+++ b/CSharp/intelligence-SimilarProducts/README.md
@@ -12,7 +12,13 @@ A sample bot that illustrates how to use the [Bing Image Search API](https://www
 The minimum prerequisites to run this sample are:
 * The latest update of Visual Studio 2015. You can download the community version [here](http://www.visualstudio.com) for free.
 * The Bot Framework Emulator. To install the Bot Framework Emulator, download it from [here](https://emulator.botframework.com/). Please refer to [this documentation article](https://github.com/microsoft/botframework-emulator/wiki/Getting-Started) to know more about the Bot Framework Emulator.
-* This sample currently uses a free trial Microsoft Bing Search API key with limited QPS. Please subscribe [here](https://www.microsoft.com/cognitive-services/en-us/subscriptions) to obtain your own key and update the `BingSearchApiKey` key in [Web.config](Web.config) file to try it out further.
+* Subscribe [here](https://azure.microsoft.com/en-us/try/cognitive-services/my-apis/?apiSlug=search-api-v7) to obtain your own key and update the `BingSearchApiKey` key in [Web.config](Web.config) file to try it out further.
+
+````XML
+  <appSettings>
+    <add key="BingSearchApiKey" value="PUT-YOUR-OWN-API-KEY-HERE" />
+  </appSettings>
+````
 
 ### Code Highlights
 The main logic that handles calling the Bing Image Search API can be found in [BingImageSearchService.cs](Services/BingImageSearchService.cs).
diff --git a/CSharp/intelligence-SimilarProducts/Web.config b/CSharp/intelligence-SimilarProducts/Web.config
index 04266cd0bc..1a6313da53 100644
--- a/CSharp/intelligence-SimilarProducts/Web.config
+++ b/CSharp/intelligence-SimilarProducts/Web.config
@@ -11,11 +11,10 @@
     <add key="MicrosoftAppPassword" value="" />
     
     <!--
-    This is a free trial Microsoft Bing Search key with limited QPS.
-    Please subscribe to create your own key and try it out further.
-    Subscription URL: https://www.microsoft.com/cognitive-services/en-us/subscriptions
+    Subscribe to Bing Search API to obtain a Trial API Key.
+    Subscription URL: https://azure.microsoft.com/en-us/try/cognitive-services/my-apis/?apiSlug=search-api-v7
     -->
-    <add key="BingSearchApiKey" value="ee4e28574f514ce7b687236b01a07432" />
+    <add key="BingSearchApiKey" value="PUT-YOUR-OWN-API-KEY-HERE" />
   </appSettings>
   <!--
     For a description of web.config changes see http://go.microsoft.com/fwlink/?LinkId=235367.