- Introduction
- Part One: Taking the Leap
- Intrinsic Motivation
- Expanding Optionality
- Ergodicity of Entrepreneurship
- Part Two: Solving Really Hard Problems
- Money Can't Buy Knives
- Push/Pull
- The Scientific Method for People
- Ecosystems
- Accelerated Iteration
- Paranoia
- Part Three: (Inter)Personal
- Feelings First
- The Architecture of Attention
- Talking Business
- Say Yes to No
- Compensatory Complications
- Sychronization Strategies
- Shadow Culture
- Part Four: Superpositions of Value
- The Price of Schrodinger's Cat
- Tell Me A Story
- Financial Spectroscopy
- Intellectual Propaganda
- Brand Breeding
- Epilogue