diff --git a/pytest_rerunfailures.py b/pytest_rerunfailures.py
index df42b38..656cd91 100644
--- a/pytest_rerunfailures.py
+++ b/pytest_rerunfailures.py
@@ -20,7 +20,6 @@
 else:
     import importlib_metadata
 
-
 try:
     from xdist.newhooks import pytest_handlecrashitem
 
@@ -29,7 +28,6 @@
 except ImportError:
     HAS_PYTEST_HANDLECRASHITEM = False
 
-
 PYTEST_GTE_63 = parse_version(pytest.__version__) >= parse_version("6.3.0")
 
 
@@ -266,6 +264,14 @@ def _get_rerun_filter_regex(item, regex_name):
 
 
 def _matches_any_rerun_error(rerun_errors, report):
+    return _try_match_reprcrash(rerun_errors, report)
+
+
+def _matches_any_rerun_except_error(rerun_except_errors, report):
+    return _try_match_reprcrash(rerun_except_errors, report)
+
+
+def _try_match_reprcrash(rerun_errors, report):
     for rerun_regex in rerun_errors:
         try:
             if re.search(rerun_regex, report.longrepr.reprcrash.message):
@@ -276,13 +282,6 @@ def _matches_any_rerun_error(rerun_errors, report):
     return False
 
 
-def _matches_any_rerun_except_error(rerun_except_errors, report):
-    for rerun_regex in rerun_except_errors:
-        if re.search(rerun_regex, report.longrepr.reprcrash.message):
-            return True
-    return False
-
-
 def _should_hard_fail_on_error(item, report):
     if report.outcome != "failed":
         return False
diff --git a/test_pytest_rerunfailures.py b/test_pytest_rerunfailures.py
index 7e203aa..cddbd79 100644
--- a/test_pytest_rerunfailures.py
+++ b/test_pytest_rerunfailures.py
@@ -6,7 +6,6 @@
 
 from pytest_rerunfailures import HAS_PYTEST_HANDLECRASHITEM
 
-
 pytest_plugins = "pytester"
 
 has_xdist = HAS_PYTEST_HANDLECRASHITEM
@@ -717,31 +716,36 @@ def test_fail():
 
 
 @pytest.mark.parametrize(
-    "marker_rerun_except,cli_rerun_except,should_rerun",
+    "marker_rerun_except,cli_rerun_except,raised_error,should_rerun",
     [
-        ("AssertionError", None, False),
-        ("AssertionError: ERR", None, False),
-        (["AssertionError"], None, False),
-        (["AssertionError: ABC"], None, True),
-        ("ValueError", None, True),
-        (["ValueError"], None, True),
-        (["OSError", "ValueError"], None, True),
-        (["OSError", "AssertionError"], None, False),
+        ("AssertionError", None, "AssertionError", False),
+        ("AssertionError: ERR", None, "AssertionError", False),
+        (["AssertionError"], None, "AssertionError", False),
+        (["AssertionError: ABC"], None, "AssertionError", True),
+        ("ValueError", None, "AssertionError", True),
+        (["ValueError"], None, "AssertionError", True),
+        (["OSError", "ValueError"], None, "AssertionError", True),
+        (["OSError", "AssertionError"], None, "AssertionError", False),
         # CLI override behavior
-        ("AssertionError", "ValueError", False),
-        ("ValueError", "AssertionError", True),
+        ("AssertionError", "ValueError", "AssertionError", False),
+        ("ValueError", "AssertionError", "AssertionError", True),
+        ("CustomFailure", None, "CustomFailure", False),
+        ("CustomFailure", None, "AssertionError", True),
     ],
 )
 def test_rerun_except_flag_in_flaky_marker(
-    testdir, marker_rerun_except, cli_rerun_except, should_rerun
+    testdir, marker_rerun_except, cli_rerun_except, raised_error, should_rerun
 ):
     testdir.makepyfile(
         f"""
         import pytest
 
+        class CustomFailure(Exception):
+            pass
+
         @pytest.mark.flaky(reruns=1, rerun_except={marker_rerun_except!r})
         def test_fail():
-            raise AssertionError("ERR")
+            raise {raised_error}("ERR")
         """
     )
     args = []