diff --git a/examples/jiralert.yml b/examples/jiralert.yml
index da9b0b8..8776a71 100644
--- a/examples/jiralert.yml
+++ b/examples/jiralert.yml
@@ -56,7 +56,9 @@ receivers:
     #
     # Automatically resolve jira issues when alert is resolved. Optional. If declared, ensure state is not an empty string.
     auto_resolve:
-      state: 'Done' 
+      state: 'Done'
+    # Include ticket update as comment. Optional (default: false).
+    update_in_comment: false
 
 # File containing template definitions. Required.
 template: jiralert.tmpl
diff --git a/pkg/config/config.go b/pkg/config/config.go
index 71ba2b8..2b8dd99 100644
--- a/pkg/config/config.go
+++ b/pkg/config/config.go
@@ -149,6 +149,9 @@ type ReceiverConfig struct {
 	// Label copy settings
 	AddGroupLabels bool `yaml:"add_group_labels" json:"add_group_labels"`
 
+	// Flag to enable updates in comments.
+	UpdateInComment bool `yaml:"update_in_comment" json:"update_in_comment"`
+
 	// Flag to auto-resolve opened issue when the alert is resolved.
 	AutoResolve *AutoResolve `yaml:"auto_resolve" json:"auto_resolve"`
 
diff --git a/pkg/config/config_test.go b/pkg/config/config_test.go
index d851f72..222e148 100644
--- a/pkg/config/config_test.go
+++ b/pkg/config/config_test.go
@@ -56,6 +56,7 @@ receivers:
     project: AB
     # Copy all Prometheus labels into separate JIRA labels. Optional (default: false).
     add_group_labels: false
+    update_in_comment: false
     static_labels: ["somelabel"]
 
   - name: 'jira-xy'
@@ -128,6 +129,7 @@ type receiverTestConfig struct {
 	Description       string   `yaml:"description,omitempty"`
 	WontFixResolution string   `yaml:"wont_fix_resolution,omitempty"`
 	AddGroupLabels    bool     `yaml:"add_group_labels,omitempty"`
+	UpdateInComment   bool     `yaml:"update_in_comment,omitempty"`
 	StaticLabels      []string `yaml:"static_labels" json:"static_labels"`
 
 	AutoResolve *AutoResolve `yaml:"auto_resolve" json:"auto_resolve"`
@@ -330,6 +332,8 @@ func TestReceiverOverrides(t *testing.T) {
 		{"Description", "A nice description", "A nice description"},
 		{"WontFixResolution", "Won't Fix", "Won't Fix"},
 		{"AddGroupLabels", false, false},
+		{"UpdateInComment", false, false},
+		{"UpdateInComment", true, true},
 		{"AutoResolve", &AutoResolve{State: "Done"}, &autoResolve},
 		{"StaticLabels", []string{"somelabel"}, []string{"somelabel"}},
 	} {
diff --git a/pkg/notify/notify.go b/pkg/notify/notify.go
index 3f07a45..b24ab55 100644
--- a/pkg/notify/notify.go
+++ b/pkg/notify/notify.go
@@ -40,6 +40,7 @@ type jiraIssueService interface {
 
 	Create(issue *jira.Issue) (*jira.Issue, *jira.Response, error)
 	UpdateWithOptions(issue *jira.Issue, opts *jira.UpdateQueryOptions) (*jira.Issue, *jira.Response, error)
+	AddComment(issueID string, comment *jira.Comment) (*jira.Comment, *jira.Response, error)
 	DoTransition(ticketID, transitionID string) (*jira.Response, error)
 }
 
@@ -112,6 +113,13 @@ func (r *Receiver) Notify(data *alertmanager.Data, hashJiraLabel bool, updateSum
 			}
 		}
 
+		if r.conf.UpdateInComment {
+			retry, err := r.addComment(issue.Key, issueDesc)
+			if err != nil {
+				return retry, err
+			}
+		}
+
 		if len(data.Alerts.Firing()) == 0 {
 			if r.conf.AutoResolve != nil {
 				level.Debug(r.logger).Log("msg", "no firing alert; resolving issue", "key", issue.Key, "label", issueGroupLabel)
@@ -370,6 +378,21 @@ func (r *Receiver) updateDescription(issueKey string, description string) (bool,
 	return false, nil
 }
 
+func (r *Receiver) addComment(issueKey string, content string) (bool, error) {
+	level.Debug(r.logger).Log("msg", "adding comment to existing issue", "key", issueKey, "content", content)
+
+	commentDetails := &jira.Comment{
+		Body: content,
+	}
+
+	comment, resp, err := r.client.AddComment(issueKey, commentDetails)
+	if err != nil {
+		return handleJiraErrResponse("Issue.AddComment", resp, err, r.logger)
+	}
+	level.Debug(r.logger).Log("msg", "added comment to issue", "key", issueKey, "id", comment.ID)
+	return false, nil
+}
+
 func (r *Receiver) reopen(issueKey string) (bool, error) {
 	return r.doTransition(issueKey, r.conf.ReopenState)
 }
diff --git a/pkg/notify/notify_test.go b/pkg/notify/notify_test.go
index 3390f56..bd3d022 100644
--- a/pkg/notify/notify_test.go
+++ b/pkg/notify/notify_test.go
@@ -134,6 +134,11 @@ func (f *fakeJira) UpdateWithOptions(old *jira.Issue, _ *jira.UpdateQueryOptions
 	return issue, nil, nil
 }
 
+func (f *fakeJira) AddComment(issueID string, comment *jira.Comment) (*jira.Comment, *jira.Response, error) {
+	// This is a placeholder to keep fakeJira compatible with the updated Interface
+	return nil, nil, nil
+}
+
 func (f *fakeJira) DoTransition(ticketID, transitionID string) (*jira.Response, error) {
 	issue, ok := f.issuesByKey[ticketID]
 	if !ok {