diff --git a/package.json b/package.json
index e718cca7..6c989159 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "prebid-universal-creative",
-  "version": "1.10.0-pre",
+  "version": "1.10.0",
   "description": "Universal creative for Prebid apps",
   "main": "dist/creative.js",
   "engines": {