diff --git a/README.md b/README.md
index b738164..0b3c812 100644
--- a/README.md
+++ b/README.md
@@ -139,6 +139,7 @@ CLI option\
 | [no-raw-locators](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-raw-locators.md)                         | Disallow using raw locators                                        |     |     |     |
 | [no-restricted-matchers](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-restricted-matchers.md)           | Disallow specific matchers & modifiers                             |     |     |     |
 | [no-skipped-test](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-skipped-test.md)                         | Disallow usage of the `.skip` annotation                           | ✅  |     | 💡  |
+| [no-slowed-test](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-slowed-test.md)                           | Disallow usage of the `.slow` annotation                           | ✅  |     | 💡  |
 | [no-standalone-expect](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-standalone-expect.md)               | Disallow using expect outside of `test` blocks                     | ✅  |     |     |
 | [no-unsafe-references](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-unsafe-references.md)               | Prevent unsafe variable references in `page.evaluate()`            | ✅  | 🔧  |     |
 | [no-useless-await](https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-useless-await.md)                       | Disallow unnecessary `await`s for Playwright methods               | ✅  | 🔧  |     |
diff --git a/docs/rules/no-slowed-test.md b/docs/rules/no-slowed-test.md
new file mode 100644
index 0000000..d872b4b
--- /dev/null
+++ b/docs/rules/no-slowed-test.md
@@ -0,0 +1,56 @@
+# Disallow usage of the `.slow` annotation (`no-slowed-test`)
+
+## Rule Details
+
+Examples of **incorrect** code for this rule:
+
+```javascript
+test.slow('slow this test', async ({ page }) => {})
+
+test.describe('slow test inside describe', () => {
+  test.slow()
+})
+
+test.describe('slow test conditionally', async ({ browserName }) => {
+  test.slow(browserName === 'firefox', 'Working on it')
+})
+```
+
+Examples of **correct** code for this rule:
+
+```javascript
+test('this test', async ({ page }) => {})
+
+test.describe('two tests', () => {
+  test('one', async ({ page }) => {})
+  test('two', async ({ page }) => {})
+})
+```
+
+## Options
+
+```json
+{
+  "playwright/no-slowed-test": [
+    "error",
+    {
+      "allowConditional": false
+    }
+  ]
+}
+```
+
+### `allowConditional`
+
+Setting this option to `true` will allow using `test.slow()` to conditionally
+mark a test as slow. This can be helpful if you want to prevent usage of
+`test.slow` being added by mistake but still allow slow tests based on
+browser/environment setup.
+
+Example of **correct** code for the `{ "allowConditional": true }` option:
+
+```javascript
+test('foo', ({ browserName }) => {
+  test.slow(browserName === 'firefox', 'Still working on it')
+})
+```
diff --git a/src/index.ts b/src/index.ts
index 556a5e7..138545b 100644
--- a/src/index.ts
+++ b/src/index.ts
@@ -20,6 +20,7 @@ import noPagePause from './rules/no-page-pause.js'
 import noRawLocators from './rules/no-raw-locators.js'
 import noRestrictedMatchers from './rules/no-restricted-matchers.js'
 import noSkippedTest from './rules/no-skipped-test.js'
+import noSlowedTests from './rules/no-slowed-tests.js'
 import noStandaloneExpect from './rules/no-standalone-expect.js'
 import noUnsafeReferences from './rules/no-unsafe-references.js'
 import noUselessAwait from './rules/no-useless-await.js'
@@ -72,6 +73,7 @@ const index = {
     'no-raw-locators': noRawLocators,
     'no-restricted-matchers': noRestrictedMatchers,
     'no-skipped-test': noSkippedTest,
+    'no-slowed-test': noSlowedTests,
     'no-standalone-expect': noStandaloneExpect,
     'no-unsafe-references': noUnsafeReferences,
     'no-useless-await': noUselessAwait,
diff --git a/src/rules/no-slowed-test.test.ts b/src/rules/no-slowed-test.test.ts
new file mode 100644
index 0000000..da6249c
--- /dev/null
+++ b/src/rules/no-slowed-test.test.ts
@@ -0,0 +1,188 @@
+import { runRuleTester } from '../utils/rule-tester'
+import rule from './no-slowed-test'
+
+const messageId = 'removeSlowedTestAnnotation'
+
+runRuleTester('no-slowed-test', rule, {
+  invalid: [
+    {
+      code: 'test.slow("slow this test", async ({ page }) => {});',
+      errors: [
+        {
+          column: 6,
+          endColumn: 10,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [
+            {
+              messageId,
+              output: 'test("slow this test", async ({ page }) => {});',
+            },
+          ],
+        },
+      ],
+    },
+    {
+      code: 'test["slow"]("slow this test", async ({ page }) => {});',
+      errors: [
+        {
+          column: 6,
+          endColumn: 12,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [
+            {
+              messageId,
+              output: 'test("slow this test", async ({ page }) => {});',
+            },
+          ],
+        },
+      ],
+    },
+    {
+      code: 'test[`slow`]("slow this test", async ({ page }) => {});',
+      errors: [
+        {
+          column: 6,
+          endColumn: 12,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [
+            {
+              messageId,
+              output: 'test("slow this test", async ({ page }) => {});',
+            },
+          ],
+        },
+      ],
+    },
+    {
+      code: 'test.slow("a test", { tag: ["@fast", "@login"] }, () => {})',
+      errors: [
+        {
+          column: 6,
+          endColumn: 10,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [
+            {
+              messageId,
+              output: 'test("a test", { tag: ["@fast", "@login"] }, () => {})',
+            },
+          ],
+        },
+      ],
+    },
+    {
+      code: 'test.slow(browserName === "firefox");',
+      errors: [
+        {
+          column: 1,
+          endColumn: 37,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [{ messageId, output: '' }],
+        },
+      ],
+    },
+    {
+      code: 'test.slow(browserName === "firefox", "Still working on it");',
+      errors: [
+        {
+          column: 1,
+          endColumn: 60,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [{ messageId, output: '' }],
+        },
+      ],
+    },
+    {
+      code: 'test.slow()',
+      errors: [
+        {
+          column: 1,
+          endColumn: 12,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [{ messageId, output: '' }],
+        },
+      ],
+    },
+    {
+      code: 'test["slow"]()',
+      errors: [
+        {
+          column: 1,
+          endColumn: 15,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [{ messageId, output: '' }],
+        },
+      ],
+    },
+    {
+      code: 'test[`slow`]()',
+      errors: [
+        {
+          column: 1,
+          endColumn: 15,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [{ messageId, output: '' }],
+        },
+      ],
+    },
+    // Global aliases
+    {
+      code: 'it.slow("slow this test", async ({ page }) => {});',
+      errors: [
+        {
+          column: 4,
+          endColumn: 8,
+          line: 1,
+          messageId: 'noSlowedTest',
+          suggestions: [
+            {
+              messageId,
+              output: 'it("slow this test", async ({ page }) => {});',
+            },
+          ],
+        },
+      ],
+      settings: {
+        playwright: {
+          globalAliases: { test: ['it'] },
+        },
+      },
+    },
+  ],
+  valid: [
+    'test("a test", () => {});',
+    'test("a test", { tag: "@fast" }, () => {});',
+    'test("a test", { tag: ["@fast", "@report"] }, () => {});',
+    'test("one", async ({ page }) => {});',
+    'test.only(isMobile, "Settings page does not work in mobile yet");',
+    'test.skip();',
+    'test["skip"]();',
+    'test[`skip`]();',
+    'const slow = true;',
+    'function slow() { return null };',
+    'this.slow();',
+    'this["slow"]();',
+    'this[`slow`]();',
+    {
+      code: 'test.slow(browserName === "firefox", "Still working on it");',
+      options: [{ allowConditional: true }],
+    },
+    // Global aliases
+    {
+      code: 'it("a test", () => {});',
+      settings: {
+        playwright: {
+          globalAliases: { test: ['it'] },
+        },
+      },
+    },
+  ],
+})
diff --git a/src/rules/no-slowed-test.ts b/src/rules/no-slowed-test.ts
new file mode 100644
index 0000000..de6aebc
--- /dev/null
+++ b/src/rules/no-slowed-test.ts
@@ -0,0 +1,77 @@
+import { getStringValue } from '../utils/ast'
+import { createRule } from '../utils/createRule'
+import { parseFnCall } from '../utils/parseFnCall'
+
+export default createRule({
+  create(context) {
+    return {
+      CallExpression(node) {
+        const options = context.options[0] || {}
+        const allowConditional = !!options.allowConditional
+
+        const call = parseFnCall(context, node)
+        if (call?.group !== 'test') {
+          return
+        }
+
+        const slowNode = call.members.find((s) => getStringValue(s) === 'slow')
+        if (!slowNode) return
+
+        // If the call is a standalone `test.slow()` call, and not a test
+        // annotation, we have to treat it a bit differently.
+        const isStandalone = call.type === 'config'
+
+        // If allowConditional is enabled and it's not a test function,
+        // we ignore any `test.slow` calls that have no arguments.
+        if (isStandalone && allowConditional) {
+          return
+        }
+
+        context.report({
+          messageId: 'noSlowedTest',
+          node: isStandalone ? node : slowNode,
+          suggest: [
+            {
+              fix: (fixer) => {
+                return isStandalone
+                  ? fixer.remove(node.parent)
+                  : fixer.removeRange([
+                      slowNode.range![0] - 1,
+                      slowNode.range![1] +
+                        Number(slowNode.type !== 'Identifier'),
+                    ])
+              },
+              messageId: 'removeSlowedTestAnnotation',
+            },
+          ],
+        })
+      },
+    }
+  },
+  meta: {
+    docs: {
+      category: 'Best Practices',
+      description: 'Prevent usage of the `.slow()` slow test annotation.',
+      recommended: true,
+      url: 'https://github.com/playwright-community/eslint-plugin-playwright/tree/main/docs/rules/no-slowed-test.md',
+    },
+    hasSuggestions: true,
+    messages: {
+      noSlowedTest: 'Unexpected use of the `.slow()` annotation.',
+      removeSlowedTestAnnotation: 'Remove the `.slow()` annotation.',
+    },
+    schema: [
+      {
+        additionalProperties: false,
+        properties: {
+          allowConditional: {
+            default: false,
+            type: 'boolean',
+          },
+        },
+        type: 'object',
+      },
+    ],
+    type: 'suggestion',
+  },
+})