Content / Landing page for blockchain marketing

[selimira]

Due: 2018-07-10

Scenario: Blockchain marketing services we offer
Given I am on the blockchain marketing offering page
When view the services offered section
Then I understand that I can get business strategy 
And funnel strategy with funnel assets.

[selimira]

Offer
MIN. 3 month engagement for 2.5k-5k. (per month) for blockchain marketing services:

1. Marketing & business strategy

• market analysis: external & internal
• mission & product definition
• light paper
• defining target audience: customer personas

2. Map out funnel strategy

• traffic sources
• lead gen forms
• follow-ups

3. Assets for funnel strategy

• landing page: copy, design & implementation
• lead magnet
• autoresponder copy

Ideal target audience

Alex 'the tech geek'

• technical startups who have funds
• early stage
• healthily funded
• highly technical but lack the business strategy and comms side
• ideally should have a utility token

Target keywords

• Blockchain Product Marketing
• blockchain technology

Teams that are highly technical and and have a good grasp of the technology but this needs to be translated in order to connect to the masses - users, and customers.
Technical teams, have difficulty explaining both the problem and solution to the less technical masses.
Business teams, cause confusion by using technical terms wrongly when describing their solutions although they are better to describe the problem.

[selimira]

Proposal for ZED Marketing Plan

[selimira]

Landing page for blockchain marketing offering

[selimira]

Customer profile for blockchain marketing services