mankind-2.0

"Mankind 2.0" Campaign Theme

Info

• Name: Mankind 2.0
• General discussion: Community forum topic

Summary

Raising awareness of the impact of technology on our society by producing unsettling or jarring experiences resulting from a wide disparity between what was expected and what the real situation turns out to be.

Topics

• Smartphone addiction
• Social media addiction
• Privacy
• Social credits
• (More to come; all 'Harms of Technology' apply)

Objectives

• Shock the audience

• Lead to introspection and questioning

• Make the audience think and reach their own conclusions

• Provoke, rather than convince

Description

This theme is based on the following principles:

• Not to push a certain agenda, or lecture the target audience
• Instead, provoke introspection and lead the audience to reach their own conclusions as to whether they are comfortable with the impact of such and such aspect of technology on their lives
• Acknowledge that we have become a very different society in a very short time and ask the question: "Should we consider this more carefully?"

Strategy

• This theme does not require a high-level strategy. Strategies can be found on individual campaigns.

Campaigns

• Reality Shock - Using short, dramatic video's to shock people into awareness

Resources

• This theme has no additional resources yet. Please edit or comment to add your relevant links.