diff --git a/packages/web-common/src/block-loaders/all-published-content.js b/packages/web-common/src/block-loaders/all-published-content.js
index 3493ee67e..9d4fadc4e 100644
--- a/packages/web-common/src/block-loaders/all-published-content.js
+++ b/packages/web-common/src/block-loaders/all-published-content.js
@@ -14,6 +14,7 @@ const date = (v) => (v instanceof Date ? v.valueOf() : v);
  * @param {number} params.sectionId The section ID.
  * @param {number[]} [params.includeTaxonomyIds] An array of taxonomies to include.
  * @param {string[]} [params.includeLabels] An array of labels to include.
+ * @param {string[]} [params.excludeLabels] An array of labels to exclude.
  * @param {string[]} [params.contentTypes] An array of content types to include.
  * @param {boolean} [params.withSite] Whether the content must belong to the current site.
  * @param {boolean} [params.requiresImage] Whether the content must have an image.
@@ -47,6 +48,7 @@ module.exports = async (apolloClient, {
   includeTaxonomyIds,
 
   includeLabels,
+  excludeLabels,
 
   excludeContentIds,
 
@@ -69,6 +71,7 @@ module.exports = async (apolloClient, {
     excludeContentTypes,
     includeTaxonomyIds,
     includeLabels,
+    excludeLabels,
     excludeContentIds,
     siteId,
     withSite,
diff --git a/services/graphql-server/src/graphql/definitions/platform/content/index.js b/services/graphql-server/src/graphql/definitions/platform/content/index.js
index 615fc854b..7900205b1 100644
--- a/services/graphql-server/src/graphql/definitions/platform/content/index.js
+++ b/services/graphql-server/src/graphql/definitions/platform/content/index.js
@@ -533,10 +533,12 @@ input AllPublishedContentQueryInput {
   excludeContentTypes: [ContentType!] = []
   "Limit results to items matching none of these ids."
   excludeContentIds: [Int!] = []
-  "Limit results to items matching at least one of these ids."
+  "Limit results to items having at least one of these labels."
+  excludeLabels: [String!]! = []
+  "Limit results to items that have at least one of these taxonomy ids."
   includeTaxonomyIds: [Int!] = []
   "Limit results to items matching at least one of these labels."
-  includeLabels: [String!] = []
+  includeLabels: [String!]! = []
   "Limit results to items that have a primary image."
   requiresImage: Boolean = false
   "Include child sections when limiting by primary section id."
diff --git a/services/graphql-server/src/graphql/resolvers/platform/content.js b/services/graphql-server/src/graphql/resolvers/platform/content.js
index 856044a48..16aa14c25 100644
--- a/services/graphql-server/src/graphql/resolvers/platform/content.js
+++ b/services/graphql-server/src/graphql/resolvers/platform/content.js
@@ -904,6 +904,7 @@ module.exports = {
         excludeContentIds,
         includeTaxonomyIds,
         includeLabels,
+        excludeLabels,
         requiresImage,
         sectionBubbling,
         sort,
@@ -967,9 +968,10 @@ module.exports = {
       if (includeTaxonomyIds.length) {
         query['taxonomy.$id'] = { $in: includeTaxonomyIds };
       }
-      if (includeLabels.length) {
-        query.labels = { $in: includeLabels };
-      }
+
+      if (includeLabels.length) query.$and.push({ labels: { $in: includeLabels } });
+      if (excludeLabels.length) query.$and.push({ labels: { $nin: excludeLabels } });
+
       if (requiresIndexed) {
         query.$and.push({ $or: [{ 'mutations.Website.noIndex': { $exists: false } }, { 'mutations.Website.noIndex': false }] });
       }