diff --git a/packages/marko-web-gtm/components/context/content.marko b/packages/marko-web-gtm/components/context/content.marko
index 9487f6cf8..7ca04e232 100644
--- a/packages/marko-web-gtm/components/context/content.marko
+++ b/packages/marko-web-gtm/components/context/content.marko
@@ -11,6 +11,7 @@ fragment ContentContextFragment on Content {
   id
   type
   name
+  labels
   siteContext {
     path
   }
diff --git a/packages/marko-web-gtm/context/content.js b/packages/marko-web-gtm/context/content.js
index c7b359cb2..be99f3107 100644
--- a/packages/marko-web-gtm/context/content.js
+++ b/packages/marko-web-gtm/context/content.js
@@ -31,6 +31,7 @@ module.exports = ({ obj, req }) => {
       type: content.type,
       name: content.name,
       published: content.published ? new Date(content.published).toISOString() : undefined,
+      labels: getAsArray(content, 'labels'),
     },
     created_by: {
       id: createdBy.id,