diff --git a/packages/marko-web-omeda-identity-x/middleware/set-identity-cookie.js b/packages/marko-web-omeda-identity-x/middleware/set-identity-cookie.js
index c369cb9a4..e4f0c8410 100644
--- a/packages/marko-web-omeda-identity-x/middleware/set-identity-cookie.js
+++ b/packages/marko-web-omeda-identity-x/middleware/set-identity-cookie.js
@@ -39,18 +39,11 @@ module.exports = ({
 }) => asyncRoute(async (req, res, next) => {
   /** @type {OIDXRequest} */
   const { identityX: idx, $omedaGraphQLClient: omeda } = req;
-  const { user } = await idx.loadActiveContext();
   const cookie = idx.getIdentity(res);
 
   // Don't overwrite an existing cookie
   if (cookie) return next();
 
-  // Set logged in user identity
-  if (user && user.id) {
-    idx.setIdentityCookie(user.id);
-    return next();
-  }
-
   // get oly enc id. if we don't have one, bail
   const omedaId = findOlyticsId(req, res);
   if (!omedaId) return next();