diff --git a/src/plugins/content_management/public/components/card_container/card_list.tsx b/src/plugins/content_management/public/components/card_container/card_list.tsx
index 871c6451a8cb..37cf18adb048 100644
--- a/src/plugins/content_management/public/components/card_container/card_list.tsx
+++ b/src/plugins/content_management/public/components/card_container/card_list.tsx
@@ -22,6 +22,27 @@ interface Props {
 }
 
 const CardListInner = ({ embeddable, input, embeddableServices }: Props) => {
+  if (input.columns) {
+    const width = `${(1 / input.columns) * 100}%`;
+    const cards = Object.values(input.panels).map((panel) => {
+      const child = embeddable.getChild(panel.explicitInput.id);
+      return (
+        <EuiFlexItem key={panel.explicitInput.id} style={{ minWidth: `calc(${width} - 8px)` }}>
+          <embeddableServices.EmbeddablePanel embeddable={child} />
+        </EuiFlexItem>
+      );
+    });
+    return (
+      <EuiFlexGroup
+        wrap={!!input.wrap}
+        style={input.wrap ? {} : { overflowX: 'auto' }}
+        gutterSize="s"
+      >
+        {cards}
+      </EuiFlexGroup>
+    );
+  }
+
   const cards = Object.values(input.panels).map((panel) => {
     const child = embeddable.getChild(panel.explicitInput.id);
     return (
@@ -31,10 +52,9 @@ const CardListInner = ({ embeddable, input, embeddableServices }: Props) => {
     );
   });
 
-  // TODO: we should perhaps display the cards in multiple rows when the actual number of cards exceed the column size
   return (
-    <EuiFlexGroup gutterSize="s">
-      {input.columns ? cards.slice(0, input.columns) : cards}
+    <EuiFlexGroup wrap={input.wrap} gutterSize="s">
+      {cards}
     </EuiFlexGroup>
   );
 };
diff --git a/src/plugins/content_management/public/components/card_container/types.ts b/src/plugins/content_management/public/components/card_container/types.ts
index 5c6ad129af66..8f4ea7855cab 100644
--- a/src/plugins/content_management/public/components/card_container/types.ts
+++ b/src/plugins/content_management/public/components/card_container/types.ts
@@ -13,7 +13,10 @@ export interface CardExplicitInput {
   getFooter?: () => React.ReactElement;
 }
 
-export type CardContainerInput = ContainerInput<CardExplicitInput> & { columns?: number };
+export type CardContainerInput = ContainerInput<CardExplicitInput> & {
+  columns?: number;
+  wrap?: boolean;
+};
 
 /**
  * The props which allow to be updated after card container was created
diff --git a/src/plugins/content_management/public/components/section_input.test.ts b/src/plugins/content_management/public/components/section_input.test.ts
index be471c8428a2..80fe5ce0863c 100644
--- a/src/plugins/content_management/public/components/section_input.test.ts
+++ b/src/plugins/content_management/public/components/section_input.test.ts
@@ -5,7 +5,7 @@
 
 import { coreMock } from '../../../../core/public/mocks';
 import { Content, Section } from '../services';
-import { createCardInput, createDashboardInput } from './section_input';
+import { DASHBOARD_PANEL_WIDTH, createCardInput, createDashboardInput } from './section_input';
 
 test('it should create card section input', () => {
   const section: Section = { id: 'section1', kind: 'card', order: 10 };
@@ -363,3 +363,119 @@ test('it should create section with a dynamic dashboard as content', async () =>
     },
   });
 });
+
+test('it renders content with custom width and height', async () => {
+  const customWidth = 24;
+  const customHeight = 20;
+  const section: Section = { id: 'section1', kind: 'dashboard', order: 10 };
+  const staticViz: Content = {
+    id: 'content1',
+    kind: 'visualization',
+    order: 0,
+    width: customWidth,
+    height: customHeight,
+    input: {
+      kind: 'static',
+      id: 'viz-id-static',
+    },
+  };
+
+  const clientMock = coreMock.createStart().savedObjects.client;
+  const input = await createDashboardInput(section, [staticViz], {
+    savedObjectsClient: clientMock,
+  });
+
+  expect(input.panels).toEqual({
+    content1: {
+      explicitInput: {
+        disabledActions: ['togglePanel'],
+        id: 'content1',
+        savedObjectId: 'viz-id-static',
+      },
+      gridData: {
+        i: 'content1',
+        h: customHeight,
+        w: customWidth,
+        x: 0,
+        y: 0,
+      },
+      type: 'visualization',
+    },
+  });
+});
+
+test('it uses default width if custom content width is <= 0', async () => {
+  const customWidthShouldBeBiggerThan0 = 0;
+  const section: Section = { id: 'section1', kind: 'dashboard', order: 10 };
+  const staticViz: Content = {
+    id: 'content1',
+    kind: 'visualization',
+    order: 0,
+    width: customWidthShouldBeBiggerThan0,
+    input: {
+      kind: 'static',
+      id: 'viz-id-static',
+    },
+  };
+
+  const clientMock = coreMock.createStart().savedObjects.client;
+  const input = await createDashboardInput(section, [staticViz], {
+    savedObjectsClient: clientMock,
+  });
+
+  expect(input.panels).toEqual({
+    content1: {
+      explicitInput: {
+        disabledActions: ['togglePanel'],
+        id: 'content1',
+        savedObjectId: 'viz-id-static',
+      },
+      gridData: {
+        h: 15,
+        i: 'content1',
+        w: DASHBOARD_PANEL_WIDTH,
+        x: 0,
+        y: 0,
+      },
+      type: 'visualization',
+    },
+  });
+});
+
+test('it should use default width if custom content width > DASHBOARD_GRID_COLUMN_COUNT: 48', async () => {
+  const customWidthShouldNotBeBiggerThan0 = 49;
+  const section: Section = { id: 'section1', kind: 'dashboard', order: 10 };
+  const staticViz: Content = {
+    id: 'content1',
+    kind: 'visualization',
+    order: 0,
+    width: customWidthShouldNotBeBiggerThan0,
+    input: {
+      kind: 'static',
+      id: 'viz-id-static',
+    },
+  };
+
+  const clientMock = coreMock.createStart().savedObjects.client;
+  const input = await createDashboardInput(section, [staticViz], {
+    savedObjectsClient: clientMock,
+  });
+
+  expect(input.panels).toEqual({
+    content1: {
+      explicitInput: {
+        disabledActions: ['togglePanel'],
+        id: 'content1',
+        savedObjectId: 'viz-id-static',
+      },
+      gridData: {
+        h: 15,
+        i: 'content1',
+        w: DASHBOARD_PANEL_WIDTH,
+        x: 0,
+        y: 0,
+      },
+      type: 'visualization',
+    },
+  });
+});
diff --git a/src/plugins/content_management/public/components/section_input.ts b/src/plugins/content_management/public/components/section_input.ts
index 5a0b9ca370c6..7d49f8a17ef9 100644
--- a/src/plugins/content_management/public/components/section_input.ts
+++ b/src/plugins/content_management/public/components/section_input.ts
@@ -14,6 +14,8 @@ import { CARD_EMBEDDABLE } from './card_container/card_embeddable';
 import { CardContainerInput } from './card_container/types';
 
 const DASHBOARD_GRID_COLUMN_COUNT = 48;
+export const DASHBOARD_PANEL_WIDTH = 12;
+export const DASHBOARD_PANEL_HEIGHT = 15;
 
 export const createCardInput = (
   section: Section,
@@ -31,6 +33,7 @@ export const createCardInput = (
     hidePanelTitles: true,
     viewMode: ViewMode.VIEW,
     columns: section.columns,
+    wrap: section.wrap,
     panels,
     ...section.input,
   };
@@ -71,12 +74,26 @@ export const createDashboardInput = async (
   const panels: DashboardContainerInput['panels'] = {};
   let x = 0;
   let y = 0;
-  const w = 12;
-  const h = 15;
   const counter = new BehaviorSubject(0);
 
   contents.forEach(async (content) => {
     counter.next(counter.value + 1);
+
+    let w = DASHBOARD_PANEL_WIDTH;
+    let h = DASHBOARD_PANEL_HEIGHT;
+
+    if ('width' in content && typeof content.width === 'number') {
+      if (content.width > 0 && content.width <= DASHBOARD_GRID_COLUMN_COUNT) {
+        w = content.width;
+      }
+    }
+
+    if ('height' in content && typeof content.height === 'number') {
+      if (content.height > 0) {
+        h = content.height;
+      }
+    }
+
     try {
       if (content.kind === 'dashboard') {
         let dashboardId = '';
@@ -120,7 +137,13 @@ export const createDashboardInput = async (
         return;
       }
 
-      const config: DashboardContainerInput['panels'][string] = {
+      // If current panel exceed the max dashboard container width, add the panel to the next row
+      if (x + w > DASHBOARD_GRID_COLUMN_COUNT) {
+        x = 0;
+        y = y + h;
+      }
+
+      const panelConfig: DashboardContainerInput['panels'][string] = {
         gridData: {
           w,
           h,
@@ -135,28 +158,25 @@ export const createDashboardInput = async (
         },
       };
 
+      // The new x starts from the current panel x + current panel width
       x = x + w;
-      if (x >= DASHBOARD_GRID_COLUMN_COUNT) {
-        x = 0;
-        y = y + h;
-      }
 
       if (content.kind === 'visualization') {
-        config.type = 'visualization';
+        panelConfig.type = 'visualization';
         if (content.input.kind === 'dynamic') {
-          config.explicitInput.savedObjectId = await content.input.get();
+          panelConfig.explicitInput.savedObjectId = await content.input.get();
         }
         if (content.input.kind === 'static') {
-          config.explicitInput.savedObjectId = content.input.id;
+          panelConfig.explicitInput.savedObjectId = content.input.id;
         }
       }
 
       if (content.kind === 'custom') {
-        config.type = CUSTOM_CONTENT_EMBEDDABLE;
-        config.explicitInput.render = content.render;
+        panelConfig.type = CUSTOM_CONTENT_EMBEDDABLE;
+        panelConfig.explicitInput.render = content.render;
       }
 
-      panels[content.id] = config;
+      panels[content.id] = panelConfig;
     } catch (e) {
       // eslint-disable-next-line
       console.log(e);
diff --git a/src/plugins/content_management/public/services/content_management/types.ts b/src/plugins/content_management/public/services/content_management/types.ts
index 5b9b4662d37f..755e6f426a0a 100644
--- a/src/plugins/content_management/public/services/content_management/types.ts
+++ b/src/plugins/content_management/public/services/content_management/types.ts
@@ -35,8 +35,9 @@ export type Section =
       id: string;
       order: number;
       title?: string;
-      columns?: number;
       input?: CardContainerExplicitInput;
+      columns?: number;
+      wrap?: boolean;
     };
 
 export type Content =
@@ -45,18 +46,24 @@ export type Content =
       id: string;
       order: number;
       input: SavedObjectInput;
+      width?: number;
+      height?: number;
     }
   | {
       kind: 'dashboard';
       id: string;
       order: number;
       input: SavedObjectInput;
+      width?: number;
+      height?: number;
     }
   | {
       kind: 'custom';
       id: string;
       order: number;
       render: () => JSX.Element;
+      width?: number;
+      height?: number;
     }
   | {
       kind: 'card';