diff --git a/app/views/alert_mailer/alert.html.erb b/app/views/alert_mailer/alert.html.erb
index 29f77f2d1..893b9ea95 100644
--- a/app/views/alert_mailer/alert.html.erb
+++ b/app/views/alert_mailer/alert.html.erb
@@ -221,12 +221,12 @@
                   <p>
                     The service
                     is run by the independent charity
-                    <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
+                    <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
                       OpenAustralia Foundation
                     </a>.
                   </p>
                   <p>
-                    <a href="<%= documentation_contact_url %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
+                    <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
                       Contact us
                     </a>
                     if you have questions.
diff --git a/app/views/devise/mailer/confirmation_instructions.html.erb b/app/views/devise/mailer/confirmation_instructions.html.erb
index 73f54ef62..66d1ce86d 100644
--- a/app/views/devise/mailer/confirmation_instructions.html.erb
+++ b/app/views/devise/mailer/confirmation_instructions.html.erb
@@ -110,12 +110,12 @@
             <p>
               The service
               is run by the independent charity
-              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
+              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
                 OpenAustralia Foundation
               </a>.
             </p>
             <p>
-              <a href="<%= documentation_contact_url %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
+              <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
                 Contact us
               </a>
               if you have questions.
diff --git a/app/views/devise/mailer/reset_password_instructions.html.erb b/app/views/devise/mailer/reset_password_instructions.html.erb
index d8c9bb372..06e08b60f 100644
--- a/app/views/devise/mailer/reset_password_instructions.html.erb
+++ b/app/views/devise/mailer/reset_password_instructions.html.erb
@@ -112,12 +112,12 @@
             <p>
               The service
               is run by the independent charity
-              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
+              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
                 OpenAustralia Foundation
               </a>.
             </p>
             <p>
-              <a href="<%= documentation_contact_url %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
+              <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
                 Contact us
               </a>
               if you have questions.
diff --git a/app/views/devise/mailer/unlock_instructions.html.erb b/app/views/devise/mailer/unlock_instructions.html.erb
index e37a9239d..68d841558 100644
--- a/app/views/devise/mailer/unlock_instructions.html.erb
+++ b/app/views/devise/mailer/unlock_instructions.html.erb
@@ -111,12 +111,12 @@
             <p>
               The service
               is run by the independent charity
-              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
+              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
                 OpenAustralia Foundation
               </a>.
             </p>
             <p>
-              <a href="<%= documentation_contact_url %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
+              <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
                 Contact us
               </a>
               if you have questions.
diff --git a/app/views/users/activation_mailer/notify.html.erb b/app/views/users/activation_mailer/notify.html.erb
index 22bad4d3a..46584bd5e 100644
--- a/app/views/users/activation_mailer/notify.html.erb
+++ b/app/views/users/activation_mailer/notify.html.erb
@@ -110,12 +110,12 @@
             <p>
               The service
               is run by the independent charity
-              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
+              <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline">
                 OpenAustralia Foundation
               </a>.
             </p>
             <p>
-              <a href="<%= documentation_contact_url %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
+              <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="hover-text-fuchsia-darker focus-bg-sun-yellow" style="font-weight: 700; color: #CA3F94; text-decoration-line: underline;">
                 Contact us
               </a>
               if you have questions.
diff --git a/maizzle/src/components/footer-text.html b/maizzle/src/components/footer-text.html
index c9616d9ec..d433b7d2e 100644
--- a/maizzle/src/components/footer-text.html
+++ b/maizzle/src/components/footer-text.html
@@ -8,12 +8,12 @@
 <p>
   The service
   is run by the independent charity
-  <a href="https://www.oaf.org.au?utm_medium=email&utm_source=pa" class="font-bold underline text-fuchsia hover:text-fuchsia-darker focus:bg-sun-yellow">
+  <a href="https://www.oaf.org.au?utm_medium=email&utm_source=footer&utm_campaign=pa" class="font-bold underline text-fuchsia hover:text-fuchsia-darker focus:bg-sun-yellow">
     OpenAustralia Foundation
   </a>.
 </p>
 <p>
-  <a href="<%= documentation_contact_url %>" class="font-bold underline text-fuchsia hover:text-fuchsia-darker focus:bg-sun-yellow">
+  <a href="<%= documentation_contact_url(utm_medium: 'email', utm_source: 'footer') %>" class="font-bold underline text-fuchsia hover:text-fuchsia-darker focus:bg-sun-yellow">
     Contact us
   </a>
   if you have questions.