diff --git a/backend/src/Notifo.Domain/UserNotifications/UserNotificationStore.cs b/backend/src/Notifo.Domain/UserNotifications/UserNotificationStore.cs
index a35adb6c..25b2ef39 100644
--- a/backend/src/Notifo.Domain/UserNotifications/UserNotificationStore.cs
+++ b/backend/src/Notifo.Domain/UserNotifications/UserNotificationStore.cs
@@ -216,7 +216,7 @@ public Task TrackAsync(TrackingKey identifier, DeliveryResult result,
     {
         if (string.IsNullOrWhiteSpace(identifier.Channel))
         {
-            return Task.CompletedTask;
+            return StoreInternalAsync(identifier.ToToken(), result);
         }
 
         var counterMap = CounterMap.ForChannel(identifier.Channel!, result.Status);