diff --git a/neighbourhood/migrations/0025_team_description_team_has_rich_description.py b/neighbourhood/migrations/0025_team_description_team_has_rich_description.py
new file mode 100644
index 0000000..dd81493
--- /dev/null
+++ b/neighbourhood/migrations/0025_team_description_team_has_rich_description.py
@@ -0,0 +1,27 @@
+# Generated by Django 4.1 on 2024-10-04 13:23
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("neighbourhood", "0024_team_boundary"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="team",
+            name="description",
+            field=models.TextField(
+                blank=True,
+                help_text="Detailed text content (plain text or HTML) shown on the public team page",
+            ),
+        ),
+        migrations.AddField(
+            model_name="team",
+            name="has_rich_description",
+            field=models.BooleanField(
+                default=False, help_text="True if description is raw HTML"
+            ),
+        ),
+    ]
diff --git a/neighbourhood/models.py b/neighbourhood/models.py
index f8c9970..205feca 100644
--- a/neighbourhood/models.py
+++ b/neighbourhood/models.py
@@ -199,6 +199,13 @@ class Team(models.Model):
 
     confirmed = models.BooleanField(default=False)
     status = models.CharField(max_length=300, blank=True, null=True)
+    description = models.TextField(
+        blank=True,
+        help_text="Detailed text content (plain text or HTML) shown on the public team page",
+    )
+    has_rich_description = models.BooleanField(
+        default=False, help_text="True if description is raw HTML"
+    )
 
     challenge = models.ForeignKey(
         Challenge, on_delete=models.SET_NULL, blank=True, null=True
diff --git a/neighbourhood/templates/neighbourhood/team_public.html b/neighbourhood/templates/neighbourhood/team_public.html
index f5f9870..fd3f63c 100644
--- a/neighbourhood/templates/neighbourhood/team_public.html
+++ b/neighbourhood/templates/neighbourhood/team_public.html
@@ -94,6 +94,14 @@ <h2>This team’s progress so far</h2>
 
 <div class="container py-4 py-lg-5">
 
-    {% include 'neighbourhood/includes/generic_promo.html' with testimonials=1 %}
+    {% if team.description and team.has_rich_description %}
+        {% autoescape off %}
+            {{ team.description }}
+        {% endautoescape %}
+    {% elif team.description %}
+        {{ team.description|linebreaks }}
+    {% else %}
+        {% include 'neighbourhood/includes/generic_promo.html' with testimonials=1 %}
+    {% endif %}
 
 </div>