diff --git a/BUILD.bazel b/BUILD.bazel
index be5d222..b5cc00c 100644
--- a/BUILD.bazel
+++ b/BUILD.bazel
@@ -1,4 +1,3 @@
-load("@buildifier_prebuilt//:rules.bzl", "buildifier", "buildifier_test")
 load(
     "@rules_java//toolchains:default_java_toolchain.bzl",
     "DEFAULT_TOOLCHAIN_CONFIGURATION",
@@ -13,12 +12,3 @@ default_java_toolchain(
     source_version = "21",
     target_version = "21",
 )
-
-buildifier(
-    name = "buildifier",
-)
-
-buildifier_test(
-    name = "buildifier_check",
-    mode = "check",
-)
diff --git a/MODULE.bazel b/MODULE.bazel
index a2690f2..434dc26 100644
--- a/MODULE.bazel
+++ b/MODULE.bazel
@@ -1,9 +1,13 @@
 module(name = "rules_twirl")
 
 bazel_dep(name = "bazel_skylib", version = "1.7.1")
-bazel_dep(name = "buildifier_prebuilt", version = "7.3.1")
+
+bazel_dep(name = "buildifier_prebuilt", version = "7.3.1", dev_dependency = True)
+
 bazel_dep(name = "rules_java", version = "7.11.1")
-bazel_dep(name = "rules_pkg", version = "1.0.1")
+
+bazel_dep(name = "rules_pkg", version = "1.0.1", dev_dependency = True)
+
 bazel_dep(name = "rules_jvm_external", version = "6.4")
 bazel_dep(name = "rules_scala_annex")
 
@@ -16,7 +20,7 @@ archive_override(
     urls = ["https://github.com/lucidsoftware/rules_scala/archive/refs/tags/{}.zip".format(rules_scala_annex_version)],
 )
 
-bazel_dep(name = "stardoc", version = "0.7.1")
+bazel_dep(name = "stardoc", version = "0.7.1", dev_dependency = True)
 
 register_toolchains(
     "//:repository_default_toolchain_21_definition",
diff --git a/dev/BUILD.bazel b/dev/BUILD.bazel
new file mode 100644
index 0000000..f003367
--- /dev/null
+++ b/dev/BUILD.bazel
@@ -0,0 +1,10 @@
+load("@buildifier_prebuilt//:rules.bzl", "buildifier", "buildifier_test")
+
+buildifier(
+    name = "buildifier",
+)
+
+buildifier_test(
+    name = "buildifier_check",
+    mode = "check",
+)
diff --git a/dev/stardoc/BUILD.bazel b/dev/stardoc/BUILD.bazel
new file mode 100644
index 0000000..c2e1e5c
--- /dev/null
+++ b/dev/stardoc/BUILD.bazel
@@ -0,0 +1,29 @@
+# Borrowed from lucidsoftware/rules_scala
+
+load("@bazel_skylib//lib:paths.bzl", "paths")
+load("@rules_pkg//pkg:pkg.bzl", "pkg_tar")
+load("@stardoc//stardoc:stardoc.bzl", "stardoc")
+
+bzl_files = ["//twirl:twirl.bzl"]
+
+[
+    stardoc(
+        name = paths.replace_extension(file, "_doc").removeprefix("//twirl:").replace("/", "_"),
+        out = paths.replace_extension(file, ".md").removeprefix("//twirl:").replace("/", "_"),
+        input = file,
+        symbol_names = ["twirl_templates"],
+        deps = [
+            "//twirl:bzl_internal",
+        ],
+    )
+    for file in bzl_files
+]
+
+pkg_tar(
+    name = "docs",
+    srcs = [
+        paths.replace_extension(file, ".md").removeprefix("//twirl:").replace("/", "_")
+        for file in bzl_files
+    ],
+    mode = "0644",
+)
diff --git a/scripts/format.sh b/scripts/format.sh
index f20b051..7dcd629 100755
--- a/scripts/format.sh
+++ b/scripts/format.sh
@@ -3,7 +3,7 @@
 set -euo pipefail
 
 if [ "$#" -eq 0 ] || [ "$1" != check ]; then
-    bazel run buildifier
+    bazel run //dev:buildifier
 else
-    bazel run buildifier_check
+    bazel run //dev:buildifier_check
 fi
diff --git a/scripts/gen-docs.sh b/scripts/gen-docs.sh
index 74f7f2e..905ec2a 100755
--- a/scripts/gen-docs.sh
+++ b/scripts/gen-docs.sh
@@ -2,7 +2,7 @@
 #
 # Regenerates stardoc for the rules
 #
-# Borrowed from higherkindness/rules_scala
+# Borrowed from lucidsoftware/rules_scala
 #
 set -euxo pipefail
 
@@ -11,8 +11,8 @@ cd "$(dirname "$0")/.."
 rm -fr docs/stardoc
 mkdir -p docs/stardoc
 
-bazel build twirl:docs
-tar xf "$(bazel info bazel-bin)/twirl/docs.tar" -C docs/stardoc
+bazel build //dev/stardoc:docs
+tar xf "$(bazel info bazel-bin)/dev/stardoc/docs.tar" -C docs/stardoc
 find docs/stardoc -size 0 -print0 | while read path; do
     rm $path
 done
diff --git a/twirl/BUILD.bazel b/twirl/BUILD.bazel
index 140c02a..32f571e 100644
--- a/twirl/BUILD.bazel
+++ b/twirl/BUILD.bazel
@@ -1,29 +1,8 @@
-# Borrowed from higherkindness/rules_scala
+# Borrowed from lucidsoftware/rules_scala
 
 load("@bazel_skylib//:bzl_library.bzl", "bzl_library")
-load("@bazel_skylib//lib:paths.bzl", "paths")
-load("@rules_pkg//pkg:mappings.bzl", "pkg_attributes")
-load("@rules_pkg//pkg:tar.bzl", "pkg_tar")
-load("@stardoc//stardoc:stardoc.bzl", "stardoc")
 
-[
-    stardoc(
-        name = paths.replace_extension(file, "_doc").replace("/", "_"),
-        out = paths.replace_extension(file, ".md").replace("/", "_"),
-        input = file,
-        symbol_names = ["twirl_templates"],
-        deps = [
-            "//twirl:bzl_internal",
-        ],
-    )
-    for file in glob(["**/*.bzl"])
-]
-
-pkg_tar(
-    name = "docs",
-    srcs = [paths.replace_extension(file, ".md").replace("/", "_") for file in glob(["**/*.bzl"])],
-    mode = "0644",
-)
+exports_files(["twirl.bzl"])
 
 bzl_library(
     name = "bzl_internal",