diff --git a/app/api/indexnow/[keyFile]/route.ts b/app/api/indexnow/[keyFile]/route.ts
new file mode 100644
index 00000000..7cab4727
--- /dev/null
+++ b/app/api/indexnow/[keyFile]/route.ts
@@ -0,0 +1,36 @@
+import { NextRequest } from "next/server";
+
+type IndexNowParams = {
+  keyFile: string;
+};
+
+interface IndexNowProps {
+  params: IndexNowParams;
+}
+
+const BING_INDEXNOW_KEY = process.env.BING_INDEXNOW_KEY;
+
+export async function GET(
+  request: NextRequest,
+  { params: { keyFile } }: IndexNowProps
+): Promise<Response> {
+  const [fileName, fileType] = keyFile.split(".");
+
+  if (!BING_INDEXNOW_KEY) {
+    return new Response("No key found", { status: 500 });
+  }
+
+  if (fileType !== "txt") {
+    return new Response("Invalid file type", { status: 400 });
+  }
+
+  if (fileName !== BING_INDEXNOW_KEY) {
+    return new Response("Invalid key", { status: 400 });
+  }
+
+  return new Response(BING_INDEXNOW_KEY, {
+    headers: {
+      "Content-Type": "text/plain",
+    },
+  });
+}
diff --git a/app/api/revalidate/route.ts b/app/api/revalidate/route.ts
index f00f5f44..680167e9 100644
--- a/app/api/revalidate/route.ts
+++ b/app/api/revalidate/route.ts
@@ -3,8 +3,51 @@ import { NextRequest, NextResponse } from "next/server";
 import tags from "@/lib/api/client/tags";
 import { fallbackLng, languages } from "@/lib/i18n/settings";
 
+const HOST = process.env.NEXT_PUBLIC_BASE_URL;
 const REVALIDATE_SECRET_TOKEN = process.env.CRAFT_REVALIDATE_SECRET_TOKEN;
 const CRAFT_HOMEPAGE_URI = "__home__";
+const BING_INDEXNOW_KEY = process.env.BING_INDEXNOW_KEY;
+const ENV = process.env.CLOUD_ENV;
+
+/**
+ * Derived from https://www.indexnow.org/documentation#response
+ */
+const indexNowStatusText: Record<number, string> = {
+  200: "OK, URL submitted successfully",
+  202: "Accepted, URL received. IndexNow key validation pending.",
+  400: "Bad request, Invalid format",
+  403: "Forbidden, key not valid (e.g. key not found, file found but key not in the file)",
+  422: "Unprocessable Entity, URL does not belong to the host or the key is not matching the schema in the protocol",
+  429: "Too Many Requests, potential spam",
+};
+
+const indexNow = async (uri: string) => {
+  if (!HOST || !BING_INDEXNOW_KEY) return;
+
+  const urlList = languages.map((locale) => {
+    const parts: Array<string> = uri === CRAFT_HOMEPAGE_URI ? [] : [uri];
+    if (locale !== fallbackLng) {
+      parts.unshift(locale);
+    }
+
+    return `${HOST}/${parts.join("/")}`;
+  });
+
+  const body = {
+    host: HOST,
+    key: BING_INDEXNOW_KEY,
+    keyLocation: `${HOST}/api/indexnow/${BING_INDEXNOW_KEY}.txt`,
+    urlList,
+  };
+
+  const { status } = await fetch("https://www.bing.com/indexnow", {
+    body: JSON.stringify(body),
+    method: "POST",
+    headers: { "Content-Type": "application/json; charset=utf-8" },
+  });
+
+  console.info(`${status}: ${indexNowStatusText[status]}`);
+};
 
 export async function GET(request: NextRequest): Promise<NextResponse> {
   const uri = request.nextUrl.searchParams.get("uri");
@@ -33,11 +76,17 @@ export async function GET(request: NextRequest): Promise<NextResponse> {
         parts.unshift(locale);
       }
 
-      revalidatePath(`/${parts.join("/")}`);
+      const path = `/${parts.join("/")}`;
+
+      revalidatePath(path);
     });
 
     revalidateTag(tags.globals);
 
+    if (ENV === "PROD") {
+      await indexNow(uri);
+    }
+
     return NextResponse.json({ revalidated: true, now: Date.now() });
   }
 
diff --git a/cypress/e2e/api/indexnow.cy.js b/cypress/e2e/api/indexnow.cy.js
new file mode 100644
index 00000000..bc3eea2b
--- /dev/null
+++ b/cypress/e2e/api/indexnow.cy.js
@@ -0,0 +1,38 @@
+const indexNowKey = Cypress.env("BING_INDEXNOW_KEY");
+const baseUrl = "/api/indexnow/";
+const keyFile = `${indexNowKey}.txt`;
+const invalidFileName = `123.txt`;
+const invalidFileType = `${indexNowKey}.pdf`;
+
+context("GET /api/indexnow/[keyFile]", () => {
+  it("rejects requests with incorrect file type", () => {
+    cy.request({
+      url: `${baseUrl}${invalidFileType}`,
+      method: "GET",
+      failOnStatusCode: false,
+    }).then(({ status, body }) => {
+      expect(body).to.eq("Invalid file type");
+      expect(status).to.eq(400);
+    });
+  });
+  it("rejects requests with incorrect filename", () => {
+    cy.request({
+      url: `${baseUrl}${invalidFileName}`,
+      method: "GET",
+      failOnStatusCode: false,
+    }).then(({ status, body }) => {
+      expect(body).to.eq("Invalid key");
+      expect(status).to.eq(400);
+    });
+  });
+  it("returns an indexNow key", () => {
+    cy.request({
+      url: `${baseUrl}${keyFile}`,
+      method: "GET",
+    }).then(({ status, body, headers }) => {
+      expect(body).to.eq(indexNowKey);
+      expect(headers["content-type"]).to.eq("text/plain");
+      expect(status).to.eq(200);
+    });
+  });
+});