C.H. Bryan Liu, Elaine M. Bettaney, Benjamin Paul Chamberlain
This repository contains code used to calculate the test power and required sample size for Facebook lift studies and multi-cell lift studies.
It requires python >= 3.5.4, with jupyter >= 1.0.0, matplotlib >= 2.0.2, numpy >=1.13.1, scipy >= 0.19.1.
To cite the code (or results from the paper), please use the following BibTeX text:
@article{liu2018designing,
title={Designing Experiments to Measure Incrementality on Facebook},
author={Liu, C H Bryan and Bettaney, Elaine M and Chamberlain, Benjamin Paul},
journal={arXiv preprint arXiv:1806.02588},
year={2018}
}
This will be updated once the published version on 2018 AdKDD & TargetAd Workshop becomes available.