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Using Google Tag Manager to Generate JSON-LD

The goal of this is to better surface government-related information and open data in search results by generating structured data dynamically, via Google Tag Manager, without the need to change markup of the site itself.

This is experimental and will require testing against current Google (et al) consumption of structured markup & algorithms.

Based on work outlined here by @chrisgoddard

Open Data

We'll start with a few attributes common to most open datasets:

Property Expected Type Description
Properties from Dataset
distribution DataDownload A downloadable form of this dataset, at a specific location, in a specific format.
includedInDataCatalog DataCatalog A data catalog which contains this dataset. Supersedes catalog, includedDataCatalog.
Inverse property: dataset.
Properties from CreativeWork
about Thing The subject matter of the content.
author Organization or
Person		 The author of this content or rating. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
comment Comment Comments, typically from users.
dateCreated Date or
DateTime		 The date on which the CreativeWork was created or the item was added to a DataFeed.
dateModified Date or
DateTime		 The date on which the CreativeWork was most recently modified or when the item's entry was modified within a DataFeed.
datePublished Date Date of first broadcast/publication.
fileFormat Text or
URL		 Media type, typically MIME format (see IANA site) of the content e.g. application/zip of a SoftwareApplication binary. In cases where a CreativeWork has several media type representations, 'encoding' can be used to indicate each MediaObject alongside particular fileFormat information. Unregistered or niche file formats can be indicated instead via the most appropriate URL, e.g. defining Web page or a Wikipedia entry.
inLanguage Language or
Text		 The language of the content or performance or used in an action. Please use one of the language codes from the IETF BCP 47 standard. See also availableLanguage. Supersedes language.
keywords Text Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.
license CreativeWork or
URL		 A license document that applies to this content, typically indicated by URL.
sourceOrganization Organization The Organization on whose behalf the creator was working.
thumbnailUrl URL A thumbnail image relevant to the Thing.
Properties from Thing
name Text The name of the item.
url URL URL of the item.
description Text A description of the item.

References:

Schema.org Types

Goverment Offices

  • coming soon

Government Websites

  • coming soon