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<h1 class="page-top-header">Survey One</h1>
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<li><a href="/">Home</a></li>
<li class="active">Survey One</li>
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<li><a href="#design">Survey Design</a></li>
<li><a href="#profile">Sample Profile</a></li>
<li><a href="#summary">Summary</a></li>
<li><a href="#userandnonusers">Findings: Library Users vs. Non-Users</a></li>
<li><a href="#usage">Findings: eReading</a></li>
<li><a href="#demographics">Findings: Demographics Tables</a><li>
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<h2>About Survey Two: </h2>
<h4 id="design">Survey Design</h4>
<p class="lead">
The second Library Simplified survey was a 10-minute web survey designed to expand the findings from survey one; provide data specific to NYPL boroughs; and draw comparisons between users and non-users. </p>
<strong>Sample Data and Quality</strong>
<p>
A third party vendor, Survey Sampling International (SSI), programmed, hosted and managed the survey. SSI used a blind, unbranded invite. Timestamps and data checks were used while the study was in field to identify and remove speeders and straight-liners. However, this does not mean that responses are precise; self-reported behaviors are often overstated and should not be misconstrued as accurate frequencies.
</p>
<strong>Sample Plan</strong></br>
<ul>
<li><strong>Sample Size:</strong> 319 completes (originally 300, but vendor provided extra sample)</li>
<li><strong>Respondent Requirements:</strong> Must live in NYC boroughs of Manhattan, Staten Island, or the Bronx <i>(While some NYPL users reside outside of our boroughs, residency was the most effective screening criterion to ensure a qualified sample.)</i></li>
<li><strong>Quotas</strong><ul>
<li><strong>eReaders:</strong> min. n = 100; Respondents who have read at least one eBook in the past year</li>
<li><strong>Library Users:</strong> min. n = 100; Respondents who have used a public library in the past year</li>
</ul></li>
</ul>
</br>
</div>
<div class="row">
<h4 id="profile"> Sample Profile </h4>
<div class="gallery">
<div class="col-lg-6">
<h6>Residency, Gender, Age, Household makeup, Income </h6>
<a href="assets/slides/Slide1.png" title=""><img src="assets/slides/Slide1.png" alt="" /></a>
<!--<img src="assets/slides/Slide1.png"> -->
</div>
<div class="col-lg-6">
<h6>Employment, Education and Ethnicity</h6>
<a href="assets/slides/Slide2.png" title=""><img src="assets/slides/Slide2.png" alt="" /></a>
<!-- <img src="assets/slides/Slide2.png"> -->
</div>
</div> <!--gallery -->
</div> <!-- row -->
<div class="row">
<h4 id="summary"> Summary</h4>
<strong>Library Users vs. Non-Users </strong>
<p>
</p>
<ol>
<li>On average (arithmetic mean using midpoints), library users report reading about 50% more books than non-users; however, the mode for both populations is 1 – 10 books</li>
<li>Library users more strongly associate themselves with books and reading than non-users, particularly regarding the role of books in their social lives</li>
<li>Library users read more genres than non-users</li>
<li>A significantly greater proportion of library users read fiction, biography, classics, fantasy, and historical fiction, among others</li>
<li>Frequency of reading across formats is positively correlated with library usage </li>
<li>An exception to this is low-frequency library users, ~2/3 of whom are frequent eReaders </li>
<li>Library users prefer print and eBooks for different occasions, while print is favored by the majority of non-users across occasions (largely because fewer read eBooks at all) </li>
<li>The majority of both library users and non-users prefer to buy books rather than check them out from the library</li>
<li>Buying online is the overwhelming favorite for eBooks</li>
<li>Likewise, online bookstores are a key source of recommendations for library users and non-users </li>
<li>In general, library users also seek recommendations from more sources than non-users </li>
<li>The main reason non-users cite for not using a library is that they prefer to buy their books, both in physical bookstores and online </li>
</ol>
<strong>eReading </strong>
<p> </p>
<ol>
<li>The majority of respondents who were library users were also eReaders; because of this, data about library users in the previous section is generally also true of eReaders</li>
<li>On average (arithmetic mean using midpoints), eReaders report reading more than 2x as many books as non-eReaders; the mode for both populations is 1 – 10 books</li>
<li>Genres like romance, science, historical fiction, and fantasy / science fiction are read by a significantly greater proportion of eReaders than non-eReaders</li>
<li>Buying online is the most popular way to access new eBooks</li>
<li>Of those that use digital subscription services, Oyster is the most popular</li>
<li>eReaders read to keep up with current events, for work, and for research more than non-eReaders; they also read more non-book media in electronic formats</li>
<li>eReaders indicate a preference for browsing to find their eBooks, using features like cover jackets, ratings, and recommendations</li>
<li>While behaviors may be overstated, the data indicates that consumption of eBooks across multiple devices is common practice among eReaders</li>
<li>The most common devices owned by eReaders are the Kindle, iPhone, and iPad</li>
<li>When reading, eReaders are most often using basic features like digital bookmarks and adjustable fonts; use of social eReading features is less common</li>
</ol>
<p> </p>
<p>A hard copy of the report can be downloaded <a href="assets/pdf/librarysimplifiedsurvey2.pdf" target="_blank">here.</a>
</p>
<!-- </hr> -->
</div>
<div>
<div class="row">
<h4 id="userandnonusers"> Findings: Library Users vs. Non-Users</h4>
<div class="gallery">
<div class="col-lg-6">
<h6> eReaders report reading more than 2x as many books as non-eReaders</h6>
<a href="assets/slides/Slide3.png" title="<h5>eReaders report reading more than 2x as many books as non-eReaders</h5>"><img src="assets/slides/Slide3.png" alt="" /></a>
<!--<img src="assets/slides/Slide3.png"> -->
<p>On average (arithmetic mean using midpoints), eReaders report reading more than 2x as many books as non-eReaders; the mode for both populations is 1 – 10 books.</p>
</div>
<div class="col-lg-6">
<h6>Library users more strongly associate themselves with books and reading than non-users</h6>
<a href="assets/slides/Slide4.png" title="<h5>Library users more strongly associate themselves with books and reading than non-users</h5>"><img src="assets/slides/Slide4.png" alt="" /></a>
<!--<img src="assets/slides/Slide4.png"></br> -->
<p>Library users more strongly associate themselves with books and reading than non-users, particularly regarding the role of books in their social lives.</p>
</div>
</div>
</div> <!-- row -->
<div class="row">
<div class="gallery">
<div class="col-lg-6">
<h6> eLibrary users read more genres than non-users..</h6>
<a href="assets/slides/Slide5.png" title="<h5>eLibrary users read more genres than non-users..</h5>"><img src="assets/slides/Slide5.png" alt="" /></a>
<!--<img src="assets/slides/Slide5.png"> -->
<p>eLibrary users read more genres than non-users; a significantly greater proportion of library users read fiction, biography, classics, fantasy, and historical fiction, among others. Non-users reported reading Fiction and Action/Mystery the most and no children’s books.</p>
</div>
<div class="col-lg-6">
<h6>Frequency of reading across formats is positively correlated with library usage</h6>
<a href="assets/slides/Slide6.png" title="<h5>Frequency of reading across formats is positively correlated with library usage</h5>"><img src="assets/slides/Slide6.png" alt="" /></a>
<!--<img src="assets/slides/Slide6.png"></br> -->
<p>Frequency of reading across formats is positively correlated with library usage; the exception to this is low-frequency library users, 2/3 of which are frequent eReaders.</p>
</div>
</div>
</div> <!-- row -->
<div class="row">
<div class="gallery">
<div class="col-lg-6">
<h6> Library users prefer print and eBooks for different occasions</h6>
<a href="assets/slides/Slide7.png" title="<h5>Library users prefer print and eBooks for different occasions</h5>"><img src="assets/slides/Slide7.png" alt="" /></a>
<!--<img src="assets/slides/Slide7.png"> -->
<p>Library users prefer print and eBooks for different occasions, while print is favored by the majority of non-users across occasions (largely because fewer read eBooks at all.)</p>
</div>
<div class="col-lg-6">
<h6>The majority of both library users and non-users prefer to buy books rather than check them out from the library</h6>
<a href="assets/slides/Slide8.png" title="<h5>The majority of both library users and non-users prefer to buy books rather than check them out from the library</h5>"><img src="assets/slides/Slide8.png" alt="" /></a>
<!-- <img src="assets/slides/Slide8.png"></br> -->
<p>The majority of both library users and non-users prefer to buy books rather than check them out from the library; buying online is the overwhelming favorite for eBooks.</p>
</div>
</div>
</div> <!-- row -->
<div class="row">
<div class="gallery">
<div class="col-lg-6">
<h6> Online bookstores are a key source of recommendations for library users and non-users</h6>
<a href="assets/slides/Slide9.png" title="<h5>online bookstores are a key source of recommendations for library users and non-users</h5>"><img src="assets/slides/Slide9.png" alt="" /></a>
<!-- <img src="assets/slides/Slide9.png"> -->
<p>Likewise, online bookstores are a key source of recommendations for library users and non-users; in general, library users seek recommendations from more sources.</p>
</div>
<div class="col-lg-6">
<h6>The main reason non-users cite for not using a library is that they prefer to buy their books</h6>
<a href="assets/slides/Slide10.png" title="<h5>The main reason non-users cite for not using a library is that they prefer to buy their books</h5>"><img src="assets/slides/Slide10.png" alt="" /></a>
<!-- <img src="assets/slides/Slide10.png"></br> -->
<p>The main reason non-users cite for not using a library is that they prefer to buy their books, both in physical bookstores and online </p>
</div>
</div>
</div><!-- row -->
<div class="row">
<h4 id="usage">Findings: eReading</h4>
<div class="gallery">
<div class="col-lg-6">
<h6> The majority of respondents who were library users were also eReaders</h6>
<a href="assets/slides/Slide11.png" title="<h5>The majority of respondents who were library users were also eReaders</h5>"><img src="assets/slides/Slide11.png" alt="" /></a>
<!-- <img src="assets/slides/Slide11.png"> -->
<p>The majority of respondents who were library users were also eReaders; because of this, data about library users in the previous section is generally also true of eReaders</p>
</div>
<div class="col-lg-6">
<h6>eReaders report reading more than 2x as many books as non-eReaders</h6>
<a href="assets/slides/Slide12.png" title="<h5>eReaders report reading more than 2x as many books as non-eReaders</h5>"><img src="assets/slides/Slide12.png" alt="" /></a>
<!-- <img src="assets/slides/Slide12.png"></br> -->
<p>On average (arithmetic mean using midpoints), eReaders report reading more than 2x as many books as non-eReaders; the mode for both populations is 1 – 10 books</p>
</div>
</div>
</div><!-- row -->
<div class="row">
<div class="gallery">
<div class="col-lg-6">
<h6> Preferred genres are romance, science, historical fiction, and fantasy / science fiction</h6>
<a href="assets/slides/Slide13.png" title="<h5> Preferred genres are romance, science, historical fiction, and fantasy / science fiction</h5>"><img src="assets/slides/Slide13.png" alt="" /></a>
<!-- <img src="assets/slides/Slide13.png"> -->
<p>Genres like romance, science, historical fiction, and fantasy / science fiction are read by a significantly greater proportion of eReaders than non-eReaders. </p>
</div>
<div class="col-lg-6">
<h6> Buying online is the most popular way to access new eBooks</h6>
<a href="assets/slides/Slide14.png" title="<h5> Buying online is the most popular way to access new eBooks</h5>"><img src="assets/slides/Slide14.png" alt="" /></a>
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<p>Buying online is the most popular way to access new eBooks; of those that use digital subscription services, Oyster is the most popular. </p>
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<h6> eReaders read to keep up with current events, for work, and for research more than non-eReaders</h6>
<a href="assets/slides/Slide15.png" title="<h5> eReaders read to keep up with current events, for work, and for research more than non-eReaders</h5>"><img src="assets/slides/Slide15.png" alt="" /></a>
<!-- <img src="assets/slides/Slide15.png"> -->
<p>eReaders read to keep up with current events, for work, and for research more than non-eReaders; they also read more non-book media in electronic formats. Current events are not a staple of content easily accessed via the library.</p>
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<h6> Readers indicate a preference for browsing to find their eBooks</h6>
<a href="assets/slides/Slide16.png" title="<h5> Readers indicate a preference for browsing to find their eBooks</h5>"><img src="assets/slides/Slide16.png" alt="" /></a>
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<p>eReaders indicate a preference for browsing to find their eBooks, using features like cover jackets, ratings, and recommendations.</p>
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<h6> Consumption of eBooks across multiple devices is common practice among eReaders</h6>
<a href="assets/slides/Slide17.png" title="<h5> Consumption of eBooks across multiple devices is common practice among eReaders</h5>"><img src="assets/slides/Slide17.png" alt="" /></a>
<!-- <img src="assets/slides/Slide17.png"> -->
<p>While behaviors may be overstated, the data indicates that consumption of eBooks across multiple devices is common practice among eReaders. </p>
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<h6> The most common devices owned by eReaders are the Kindle, iPhone, and iPad</h6>
<a href="assets/slides/Slide18.png" title="<h5> The most common devices owned by eReaders are the Kindle, iPhone, and iPad</h5>"><img src="assets/slides/Slide18.png" alt="" /></a>
<!-- <img src="assets/slides/Slide18.png"></br> -->
<p>The most common devices owned by eReaders are the Kindle, iPhone, and iPad. eReading appears to take place on PC the least. The form factor and convenience could be assumed to drive the eReading preferences.</p>
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<h6> eReaders are most often using basic features like digital bookmarks and adjustable fonts</h6>
<a href="assets/slides/Slide19.png" title="<h5> eReaders are most often using basic features like digital bookmarks and adjustable fonts</h5>"><img src="assets/slides/Slide19.png" alt="" /></a>
<!-- <img src="assets/slides/Slide19.png"> -->
<p> When reading, eReaders are most often using basic features like digital bookmarks and adjustable fonts; use of social eReading features is less common </p>
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<h4 id="demographics">Findings: Demographics Tables</h4>
<h6>Demographics reflect only this research instrument and are not representative of the total population</h6>
<img src="assets/slides/Slide20.png"></br>
<p> Demographics reflect only this research instrument and are not representative of the total population, particularly since very few low-income individuals were reached. </p>
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