diff --git a/packages/core/application/core-application-common/src/default_app_categories.ts b/packages/core/application/core-application-common/src/default_app_categories.ts
index da76c18e62cec..f9bb68199bc87 100644
--- a/packages/core/application/core-application-common/src/default_app_categories.ts
+++ b/packages/core/application/core-application-common/src/default_app_categories.ts
@@ -23,7 +23,7 @@ export const DEFAULT_APP_CATEGORIES: Record<string, AppCategory> = Object.freeze
   enterpriseSearch: {
     id: 'enterpriseSearch',
     label: i18n.translate('core.ui.searchNavList.label', {
-      defaultMessage: 'Search',
+      defaultMessage: 'Elasticsearch',
     }),
     order: 2000,
     euiIconType: 'logoEnterpriseSearch',
diff --git a/packages/kbn-guided-onboarding/src/components/landing_page/classic_version/guide_filters.tsx b/packages/kbn-guided-onboarding/src/components/landing_page/classic_version/guide_filters.tsx
index 1a2842c3a6594..73f39f8ce5a6a 100644
--- a/packages/kbn-guided-onboarding/src/components/landing_page/classic_version/guide_filters.tsx
+++ b/packages/kbn-guided-onboarding/src/components/landing_page/classic_version/guide_filters.tsx
@@ -75,7 +75,7 @@ export const GuideFilters = ({ activeFilter, setActiveFilter, application }: Gui
         >
           <FormattedMessage
             id="guidedOnboardingPackage.gettingStarted.guideFilter.search.buttonLabel"
-            defaultMessage="Search"
+            defaultMessage="Elasticsearch"
           />
         </EuiButton>
       </EuiFlexItem>
diff --git a/packages/kbn-guided-onboarding/src/components/landing_page/guide/guide_filters.tsx b/packages/kbn-guided-onboarding/src/components/landing_page/guide/guide_filters.tsx
index 81d25e5a7d635..00152936a58bf 100644
--- a/packages/kbn-guided-onboarding/src/components/landing_page/guide/guide_filters.tsx
+++ b/packages/kbn-guided-onboarding/src/components/landing_page/guide/guide_filters.tsx
@@ -76,7 +76,7 @@ export const GuideFilters = ({
         >
           <FormattedMessage
             id="guidedOnboardingPackage.gettingStarted.guideFilter.search.buttonLabel"
-            defaultMessage="Search"
+            defaultMessage="Elasticsearch"
           />
         </EuiButton>
       </EuiFlexItem>
diff --git a/packages/kbn-management/settings/utilities/category/get_category_name.ts b/packages/kbn-management/settings/utilities/category/get_category_name.ts
index 5569479b48ad6..8ff9851e5862a 100644
--- a/packages/kbn-management/settings/utilities/category/get_category_name.ts
+++ b/packages/kbn-management/settings/utilities/category/get_category_name.ts
@@ -62,7 +62,7 @@ const names: Record<string, string> = {
     defaultMessage: 'Reporting',
   }),
   [SEARCH_CATEGORY]: i18n.translate('management.settings.categoryNames.searchLabel', {
-    defaultMessage: 'Search',
+    defaultMessage: 'Elasticsearch',
   }),
   [SECURITY_SOLUTION_CATEGORY]: i18n.translate(
     'management.settings.categoryNames.securitySolutionLabel',
diff --git a/src/plugins/custom_integrations/common/index.ts b/src/plugins/custom_integrations/common/index.ts
index 884d5357bf912..0c9ecd8488658 100755
--- a/src/plugins/custom_integrations/common/index.ts
+++ b/src/plugins/custom_integrations/common/index.ts
@@ -67,7 +67,7 @@ export const INTEGRATION_CATEGORY_DISPLAY: {
   productivity_security: { title: 'Productivity', parent_id: 'security' },
   proxy_security: { title: 'Proxy', parent_id: 'security' },
   sdk_search: { title: 'SDK', parent_id: 'search' },
-  search: { title: 'Search', parent_id: undefined },
+  search: { title: 'Elasticsearch', parent_id: undefined },
   security: { title: 'Security', parent_id: undefined },
   stream_processing: { title: 'Stream Processing', parent_id: 'observability' },
   support: { title: 'Support', parent_id: undefined },
diff --git a/x-pack/plugins/enterprise_search/common/constants.ts b/x-pack/plugins/enterprise_search/common/constants.ts
index 797f94fa29e51..0c13a772862b8 100644
--- a/x-pack/plugins/enterprise_search/common/constants.ts
+++ b/x-pack/plugins/enterprise_search/common/constants.ts
@@ -27,7 +27,7 @@ import { IngestPipelineParams } from '@kbn/search-connectors';
 import { ProductFeatures } from './types';
 
 export const SEARCH_PRODUCT_NAME = i18n.translate('xpack.enterpriseSearch.search.productName', {
-  defaultMessage: 'Search',
+  defaultMessage: 'Elasticsearch',
 });
 export const ENTERPRISE_SEARCH_PRODUCT_NAME = i18n.translate('xpack.enterpriseSearch.productName', {
   defaultMessage: 'Enterprise Search',
diff --git a/x-pack/plugins/enterprise_search/public/applications/ai_search/components/ai_search_guide/ai_search_guide.tsx b/x-pack/plugins/enterprise_search/public/applications/ai_search/components/ai_search_guide/ai_search_guide.tsx
index 7374ecd0ac359..4ce68d1bbd6e4 100644
--- a/x-pack/plugins/enterprise_search/public/applications/ai_search/components/ai_search_guide/ai_search_guide.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/ai_search/components/ai_search_guide/ai_search_guide.tsx
@@ -40,7 +40,7 @@ export const AISearchGuide: React.FC = () => {
       bottomBorder={false}
       pageHeader={{
         pageTitle: i18n.translate('xpack.enterpriseSearch.aiSearch.guide.pageTitle', {
-          defaultMessage: 'Improve search revelance with AI',
+          defaultMessage: 'Improve search relevance with AI',
         }),
       }}
     >
diff --git a/x-pack/plugins/enterprise_search/public/applications/ai_search/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/ai_search/components/layout/page_template.test.tsx
index 42a84efd0ccc4..dfcc1695e4efd 100644
--- a/x-pack/plugins/enterprise_search/public/applications/ai_search/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/ai_search/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetAiSearchChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchAISearchPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchAISearchPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchAISearchPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/analytics/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/analytics/components/layout/page_template.test.tsx
index b43f1fbcee7d6..f59a750e1a06c 100644
--- a/x-pack/plugins/enterprise_search/public/applications/analytics/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/analytics/components/layout/page_template.test.tsx
@@ -43,7 +43,7 @@ describe('EnterpriseSearchAnalyticsPageTemplate', () => {
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/elasticsearch/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/elasticsearch/components/layout/page_template.test.tsx
index 99eba7d57b108..53fdc507ccfb6 100644
--- a/x-pack/plugins/enterprise_search/public/applications/elasticsearch/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/elasticsearch/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetElasticsearchChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchElasticsearchPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchElasticsearchPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchElasticsearchPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_content/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_content/components/layout/page_template.test.tsx
index 3f072abb3c0bf..f6f7355b04e20 100644
--- a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_content/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_content/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetEnterpriseSearchContentChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchContentPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchContentPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchContentPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_overview/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_overview/components/layout/page_template.test.tsx
index ea0e3f4b7749b..92b400fa9b191 100644
--- a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_overview/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_overview/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetSearchChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchOverviewPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchOverviewPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchOverviewPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_relevance/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_relevance/components/layout/page_template.test.tsx
index 6b9e6b891a59f..246c9835a015a 100644
--- a/x-pack/plugins/enterprise_search/public/applications/enterprise_search_relevance/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/enterprise_search_relevance/components/layout/page_template.test.tsx
@@ -32,7 +32,7 @@ describe('EnterpriseSearchRelevancePageTemplate', () => {
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ items: [], name: 'Search' });
+    expect(wrapper.prop('solutionNav')).toEqual({ items: [], name: 'Elasticsearch' });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/search_experiences/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/search_experiences/components/layout/page_template.test.tsx
index ef1e5ffa70593..0fccdb62d4d2e 100644
--- a/x-pack/plugins/enterprise_search/public/applications/search_experiences/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/search_experiences/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetSearchExperiencesChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchSearchExperiencesPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchSearchExperiencesPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchSearchExperiencesPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Search', items: [] });
+    expect(wrapper.prop('solutionNav')).toEqual({ name: 'Elasticsearch', items: [] });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
index c767706fb0d6f..47dcd899d82cf 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_breadcrumbs.test.ts
@@ -162,7 +162,7 @@ describe('useSearchBreadcrumbs', () => {
 
     expect(useSearchBreadcrumbs(breadcrumbs)).toEqual([
       {
-        text: 'Search',
+        text: 'Elasticsearch',
         href: '/app/enterprise_search/overview',
         onClick: expect.any(Function),
       },
@@ -180,7 +180,7 @@ describe('useSearchBreadcrumbs', () => {
   it('shows just the root if breadcrumbs is empty', () => {
     expect(useSearchBreadcrumbs()).toEqual([
       {
-        text: 'Search',
+        text: 'Elasticsearch',
       },
     ]);
   });
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_title.test.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_title.test.ts
index 511445240095f..5db04cc0a15c2 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_title.test.ts
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_chrome/generate_title.test.ts
@@ -17,17 +17,17 @@ describe('generateTitle', () => {
 describe('searchTitle', () => {
   it('automatically appends the Enterprise Search product onto the pages array', () => {
     const title = searchTitle(['Setup Guide']);
-    expect(title).toEqual('Setup Guide - Search');
+    expect(title).toEqual('Setup Guide - Elasticsearch');
   });
 
   it('can be mixed and matched', () => {
     const title = searchTitle([appSearchTitle(['Some Page'])]);
-    expect(title).toEqual('Some Page - App Search - Search');
+    expect(title).toEqual('Some Page - App Search - Elasticsearch');
   });
 
   it('falls back to product name', () => {
     const title = searchTitle();
-    expect(title).toEqual('Search');
+    expect(title).toEqual('Elasticsearch');
   });
 });
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/shared/layout/page_template.test.tsx
index 4c2dc40309349..370972ebe53ea 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/layout/page_template.test.tsx
@@ -12,6 +12,7 @@ import React from 'react';
 import { shallow } from 'enzyme';
 
 import { EuiCallOut } from '@elastic/eui';
+import { i18n } from '@kbn/i18n';
 
 import { KibanaPageTemplate } from '@kbn/shared-ux-page-kibana-template';
 
@@ -35,7 +36,9 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
   it('renders children', () => {
     const wrapper = shallow(
       <EnterpriseSearchPageTemplateWrapper>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchPageTemplateWrapper>
     );
 
@@ -71,7 +74,13 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
       const wrapper = shallow(
         <EnterpriseSearchPageTemplateWrapper
           isEmptyState
-          emptyState={<div className="emptyState">Nothing here yet!</div>}
+          emptyState={
+            <div className="emptyState">
+              {i18n.translate('xpack.enterpriseSearch..div.nothingHereYetLabel', {
+                defaultMessage: 'Nothing here yet!',
+              })}
+            </div>
+          }
         >
           <div className="test" />
         </EnterpriseSearchPageTemplateWrapper>
@@ -88,7 +97,13 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
       const wrapper = shallow(
         <EnterpriseSearchPageTemplateWrapper
           isEmptyState={false}
-          emptyState={<div className="emptyState">Nothing here yet!</div>}
+          emptyState={
+            <div className="emptyState">
+              {i18n.translate('xpack.enterpriseSearch..div.nothingHereYetLabel', {
+                defaultMessage: 'Nothing here yet!',
+              })}
+            </div>
+          }
         >
           <div className="test" />
         </EnterpriseSearchPageTemplateWrapper>
@@ -201,14 +216,14 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
       );
     });
 
-    it('automatically sets the Search logo onto passed solution navs', () => {
+    it('automatically sets the Elasticsearch logo onto passed solution navs', () => {
       const wrapper = shallow(
-        <EnterpriseSearchPageTemplateWrapper solutionNav={{ name: 'Search', items: [] }} />
+        <EnterpriseSearchPageTemplateWrapper solutionNav={{ name: 'Elasticsearch', items: [] }} />
       );
 
       expect(wrapper.find(KibanaPageTemplate).prop('solutionNav')).toEqual({
         icon: 'logoEnterpriseSearch',
-        name: 'Search',
+        name: 'Elasticsearch',
         items: [],
       });
     });
@@ -216,14 +231,14 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
     it('sets the solutionNavIcon passed', () => {
       const wrapper = shallow(
         <EnterpriseSearchPageTemplateWrapper
-          solutionNav={{ name: 'Search', items: [] }}
+          solutionNav={{ name: 'Elasticsearch', items: [] }}
           solutionNavIcon="logoElasticsearch"
         />
       );
 
       expect(wrapper.find(KibanaPageTemplate).prop('solutionNav')).toEqual({
         icon: 'logoElasticsearch',
-        name: 'Search',
+        name: 'Elasticsearch',
         items: [],
       });
     });
@@ -231,7 +246,13 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
 
   describe('Embedded Console', () => {
     it('renders embedded console if available', () => {
-      const FakeEmbeddedConsole: React.FC = () => <div className="embedded_console">foo</div>;
+      const FakeEmbeddedConsole: React.FC = () => (
+        <div className="embedded_console">
+          {i18n.translate('xpack.enterpriseSearch.fakeEmbeddedConsole.div.fooLabel', {
+            defaultMessage: 'foo',
+          })}
+        </div>
+      );
       const consolePlugin = { EmbeddableConsole: FakeEmbeddedConsole };
 
       setMockValues({
@@ -241,14 +262,22 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
 
       const wrapper = shallow(
         <EnterpriseSearchPageTemplateWrapper>
-          <div className="hello">world</div>
+          <div className="hello">
+            {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+          </div>
         </EnterpriseSearchPageTemplateWrapper>
       );
 
       expect(wrapper.find(consolePlugin.EmbeddableConsole).exists()).toBe(true);
     });
     it('Hides embedded console if available but page template prop set to hide', () => {
-      const FakeEmbeddedConsole: React.FC = () => <div className="embedded_console">foo</div>;
+      const FakeEmbeddedConsole: React.FC = () => (
+        <div className="embedded_console">
+          {i18n.translate('xpack.enterpriseSearch.fakeEmbeddedConsole.div.fooLabel', {
+            defaultMessage: 'foo',
+          })}
+        </div>
+      );
       const consolePlugin = { EmbeddableConsole: FakeEmbeddedConsole };
 
       setMockValues({
@@ -258,7 +287,9 @@ describe('EnterpriseSearchPageTemplateWrapper', () => {
 
       const wrapper = shallow(
         <EnterpriseSearchPageTemplateWrapper hideEmbeddedConsole>
-          <div className="hello">world</div>
+          <div className="hello">
+            {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+          </div>
         </EnterpriseSearchPageTemplateWrapper>
       );
 
diff --git a/x-pack/plugins/enterprise_search/public/applications/vector_search/components/layout/page_template.test.tsx b/x-pack/plugins/enterprise_search/public/applications/vector_search/components/layout/page_template.test.tsx
index 5f6fe605858bf..561b6d69ed09b 100644
--- a/x-pack/plugins/enterprise_search/public/applications/vector_search/components/layout/page_template.test.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/vector_search/components/layout/page_template.test.tsx
@@ -13,6 +13,8 @@ import React from 'react';
 
 import { shallow } from 'enzyme';
 
+import { i18n } from '@kbn/i18n';
+
 import { SetVectorSearchChrome } from '../../../shared/kibana_chrome';
 import { EnterpriseSearchPageTemplateWrapper } from '../../../shared/layout';
 import { SendEnterpriseSearchTelemetry } from '../../../shared/telemetry';
@@ -23,12 +25,14 @@ describe('EnterpriseSearchVectorSearchPageTemplate', () => {
   it('renders', () => {
     const wrapper = shallow(
       <EnterpriseSearchVectorSearchPageTemplate>
-        <div className="hello">world</div>
+        <div className="hello">
+          {i18n.translate('xpack.enterpriseSearch..div.worldLabel', { defaultMessage: 'world' })}
+        </div>
       </EnterpriseSearchVectorSearchPageTemplate>
     );
 
     expect(wrapper.type()).toEqual(EnterpriseSearchPageTemplateWrapper);
-    expect(wrapper.prop('solutionNav')).toEqual({ items: [], name: 'Search' });
+    expect(wrapper.prop('solutionNav')).toEqual({ items: [], name: 'Elasticsearch' });
     expect(wrapper.find('.hello').text()).toEqual('world');
   });
 
diff --git a/x-pack/plugins/enterprise_search/public/navigation_tree.ts b/x-pack/plugins/enterprise_search/public/navigation_tree.ts
index 2f41db6bef486..25ad8ec37743f 100644
--- a/x-pack/plugins/enterprise_search/public/navigation_tree.ts
+++ b/x-pack/plugins/enterprise_search/public/navigation_tree.ts
@@ -31,7 +31,7 @@ export interface DynamicSideNavItems {
 const title = i18n.translate(
   'xpack.enterpriseSearch.searchNav.headerSolutionSwitcher.searchSolutionTitle',
   {
-    defaultMessage: 'Search',
+    defaultMessage: 'Elasticsearch',
   }
 );
 const icon = 'logoElasticsearch';
diff --git a/x-pack/plugins/enterprise_search/server/lib/pipelines/create_pipeline_definitions.ts b/x-pack/plugins/enterprise_search/server/lib/pipelines/create_pipeline_definitions.ts
index 744369ca18806..cff429f3934a0 100644
--- a/x-pack/plugins/enterprise_search/server/lib/pipelines/create_pipeline_definitions.ts
+++ b/x-pack/plugins/enterprise_search/server/lib/pipelines/create_pipeline_definitions.ts
@@ -48,7 +48,7 @@ export const createIndexPipelineDefinitions = async (
     const ingestPipeline = {
       _meta: {
         managed: true,
-        managed_by: 'Search',
+        managed_by: 'Elasticsearch',
       },
       description: `Ingest pipeline for the '${indexName}' index`,
       id: `${indexName}`,
diff --git a/x-pack/plugins/enterprise_search/server/utils/search_result_provider.test.ts b/x-pack/plugins/enterprise_search/server/utils/search_result_provider.test.ts
index 49e94e76cd7a0..3e7a0777dad23 100644
--- a/x-pack/plugins/enterprise_search/server/utils/search_result_provider.test.ts
+++ b/x-pack/plugins/enterprise_search/server/utils/search_result_provider.test.ts
@@ -66,13 +66,13 @@ const connectors = [
   },
 ];
 
-describe('Enterprise Search search provider', () => {
+describe('Search search provider', () => {
   const crawlerResult = {
     icon: 'crawlerIcon.svg',
     id: 'elastic-crawler',
     score: 75,
     title: 'Elastic Web Crawler',
-    type: 'Search',
+    type: 'Elasticsearch',
     url: {
       path: `${ENTERPRISE_SEARCH_CONTENT_PLUGIN.URL}/crawlers/new_crawler`,
       prependBasePath: true,
@@ -84,7 +84,7 @@ describe('Enterprise Search search provider', () => {
     id: 'mongodb',
     score: 75,
     title: 'MongoDB',
-    type: 'Search',
+    type: 'Elasticsearch',
     url: {
       path: `${ENTERPRISE_SEARCH_CONTENT_PLUGIN.URL}/connectors/new_connector?connector_type=connector_client&service_type=mongodb`,
       prependBasePath: true,
@@ -96,7 +96,7 @@ describe('Enterprise Search search provider', () => {
     id: 'mongodb',
     score: 75,
     title: 'MongoDB',
-    type: 'Search',
+    type: 'Elasticsearch',
     url: {
       path: `${ENTERPRISE_SEARCH_CONTENT_PLUGIN.URL}/connectors/new_connector?connector_type=native&service_type=mongodb`,
       prependBasePath: true,
@@ -108,7 +108,7 @@ describe('Enterprise Search search provider', () => {
     id: '',
     score: 75,
     title: 'Customized connector',
-    type: 'Search',
+    type: 'Elasticsearch',
     url: {
       path: `${ENTERPRISE_SEARCH_CONTENT_PLUGIN.URL}/connectors/new_connector?connector_type=connector_client&service_type=`,
       prependBasePath: true,
diff --git a/x-pack/plugins/enterprise_search/server/utils/search_result_provider.ts b/x-pack/plugins/enterprise_search/server/utils/search_result_provider.ts
index a5ce3aeb367da..6da354495ea0d 100644
--- a/x-pack/plugins/enterprise_search/server/utils/search_result_provider.ts
+++ b/x-pack/plugins/enterprise_search/server/utils/search_result_provider.ts
@@ -62,9 +62,7 @@ export function toSearchResult({
     id: serviceType,
     score,
     title: name,
-    type: i18n.translate('xpack.enterpriseSearch.searchProvider.type.name', {
-      defaultMessage: 'Search',
-    }),
+    type: 'Elasticsearch',
     url: {
       path: url ?? newUrl,
       prependBasePath: true,
@@ -108,18 +106,15 @@ export function getSearchResultProvider(
                 ]
               : []),
             ...(config.hasConnectors ? connectorTypes : []),
-            ...(config.canDeployEntSearch
-              ? [
-                  {
-                    keywords: ['esre', 'search'],
-                    name: i18n.translate('xpack.enterpriseSearch.searchProvider.aiSearch.name', {
-                      defaultMessage: 'Search AI',
-                    }),
-                    serviceType: 'ai_search',
-                    url: AI_SEARCH_PLUGIN.URL,
-                  },
-                ]
-              : []),
+
+            {
+              keywords: ['esre', 'search'],
+              name: i18n.translate('xpack.enterpriseSearch.searchProvider.aiSearch.name', {
+                defaultMessage: 'Search AI',
+              }),
+              serviceType: 'ai_search',
+              url: AI_SEARCH_PLUGIN.URL,
+            },
           ];
           const result = services
             .map((service) => {
diff --git a/x-pack/plugins/spaces/public/management/components/solution_view/solution_view.tsx b/x-pack/plugins/spaces/public/management/components/solution_view/solution_view.tsx
index fb3980d12b344..65fa1731b2ee9 100644
--- a/x-pack/plugins/spaces/public/management/components/solution_view/solution_view.tsx
+++ b/x-pack/plugins/spaces/public/management/components/solution_view/solution_view.tsx
@@ -43,7 +43,7 @@ const getOptions = ({ size }: EuiThemeComputed): Array<EuiSuperSelectOption<Solu
           <EuiIcon type="logoElasticsearch" css={iconCss} />
           {i18n.translate(
             'xpack.spaces.management.manageSpacePage.solutionViewSelect.searchOptionLabel',
-            { defaultMessage: 'Search' }
+            { defaultMessage: 'Elasticsearch' }
           )}
         </>
       ),
diff --git a/x-pack/plugins/spaces/public/nav_control/solution_view_tour/solution_view_tour.tsx b/x-pack/plugins/spaces/public/nav_control/solution_view_tour/solution_view_tour.tsx
index caa9cc17b053c..eda87809c66b3 100644
--- a/x-pack/plugins/spaces/public/nav_control/solution_view_tour/solution_view_tour.tsx
+++ b/x-pack/plugins/spaces/public/nav_control/solution_view_tour/solution_view_tour.tsx
@@ -28,7 +28,7 @@ const LearnMoreLink = () => (
 
 const solutionMap: Record<SolutionId, string> = {
   es: i18n.translate('xpack.spaces.navControl.tour.esSolution', {
-    defaultMessage: 'Search',
+    defaultMessage: 'Elasticsearch',
   }),
   security: i18n.translate('xpack.spaces.navControl.tour.securitySolution', {
     defaultMessage: 'Security',
diff --git a/x-pack/plugins/spaces/public/space_solution_badge/badge.tsx b/x-pack/plugins/spaces/public/space_solution_badge/badge.tsx
index e9c6a15d3bd90..7cdd605a9de62 100644
--- a/x-pack/plugins/spaces/public/space_solution_badge/badge.tsx
+++ b/x-pack/plugins/spaces/public/space_solution_badge/badge.tsx
@@ -21,7 +21,7 @@ const SolutionOptions: Record<
     label: (
       <FormattedMessage
         id="xpack.spaces.spaceSolutionBadge.elasticsearch"
-        defaultMessage="Search"
+        defaultMessage="Elasticsearch"
       />
     ),
   },
diff --git a/x-pack/plugins/translations/translations/fr-FR.json b/x-pack/plugins/translations/translations/fr-FR.json
index 9cd7e30872e40..1ccc431d8c39b 100644
--- a/x-pack/plugins/translations/translations/fr-FR.json
+++ b/x-pack/plugins/translations/translations/fr-FR.json
@@ -18930,7 +18930,6 @@
     "xpack.enterpriseSearch.searchNav.otherTools": "Autres outils",
     "xpack.enterpriseSearch.searchNav.relevance": "Pertinence",
     "xpack.enterpriseSearch.searchProvider.aiSearch.name": "Intelligence artificielle de recherche",
-    "xpack.enterpriseSearch.searchProvider.type.name": "Recherche",
     "xpack.enterpriseSearch.searchProvider.webCrawler.name": "Robot d'indexation d'Elastic",
     "xpack.enterpriseSearch.selectConnector.badgeOnClick.ariaLabel": "Cliquer pour ouvrir la fenêtre contextuelle d'explication du connecteur",
     "xpack.enterpriseSearch.selectConnector.connectorClientBadgeLabel": "Autogéré",
diff --git a/x-pack/plugins/translations/translations/ja-JP.json b/x-pack/plugins/translations/translations/ja-JP.json
index f2a60180a1d8c..faf61f941ddfb 100644
--- a/x-pack/plugins/translations/translations/ja-JP.json
+++ b/x-pack/plugins/translations/translations/ja-JP.json
@@ -18900,7 +18900,6 @@
     "xpack.enterpriseSearch.searchNav.mngt": "スタック管理",
     "xpack.enterpriseSearch.searchNav.otherTools": "その他のツール",
     "xpack.enterpriseSearch.searchProvider.aiSearch.name": "検索AI",
-    "xpack.enterpriseSearch.searchProvider.type.name": "検索",
     "xpack.enterpriseSearch.searchProvider.webCrawler.name": "Elastic Webクローラー",
     "xpack.enterpriseSearch.selectConnector.badgeOnClick.ariaLabel": "クリックすると、コネクター説明ポップオーバーが開きます",
     "xpack.enterpriseSearch.selectConnector.connectorClientBadgeLabel": "セルフマネージド",
diff --git a/x-pack/plugins/translations/translations/zh-CN.json b/x-pack/plugins/translations/translations/zh-CN.json
index 39e8f46a8c159..a3bbf2243e645 100644
--- a/x-pack/plugins/translations/translations/zh-CN.json
+++ b/x-pack/plugins/translations/translations/zh-CN.json
@@ -18947,7 +18947,6 @@
     "xpack.enterpriseSearch.searchNav.otherTools": "其他工具",
     "xpack.enterpriseSearch.searchNav.relevance": "相关性",
     "xpack.enterpriseSearch.searchProvider.aiSearch.name": "搜索 AI",
-    "xpack.enterpriseSearch.searchProvider.type.name": "搜索",
     "xpack.enterpriseSearch.searchProvider.webCrawler.name": "Elastic 网络爬虫",
     "xpack.enterpriseSearch.selectConnector.badgeOnClick.ariaLabel": "单击以打开连接器说明弹出框",
     "xpack.enterpriseSearch.selectConnector.connectorClientBadgeLabel": "自管型",