diff --git a/.github/workflows/e2e-tests.yaml b/.github/workflows/e2e-tests.yaml
index 50711964..46fef32b 100644
--- a/.github/workflows/e2e-tests.yaml
+++ b/.github/workflows/e2e-tests.yaml
@@ -121,9 +121,9 @@ jobs:
 
       - name: Push images to the cluster
         run: |
-          kind load docker-image ghcr.io/kedacore/http-add-on-operator:${VERSION} --name ${{ runner.name }}
-          kind load docker-image ghcr.io/kedacore/http-add-on-interceptor:${VERSION} --name ${{ runner.name }}
-          kind load docker-image ghcr.io/kedacore/http-add-on-scaler:${VERSION} --name ${{ runner.name }}
+          kind load docker-image ghcr.io/kedacore/http-add-on-operator:v${VERSION} --name ${{ runner.name }}
+          kind load docker-image ghcr.io/kedacore/http-add-on-interceptor:v${VERSION} --name ${{ runner.name }}
+          kind load docker-image ghcr.io/kedacore/http-add-on-scaler:v${VERSION} --name ${{ runner.name }}
         env:
           VERSION: ${{ github.sha }}
 
diff --git a/Makefile b/Makefile
index 8cc5f5a0..3052137d 100644
--- a/Makefile
+++ b/Makefile
@@ -11,9 +11,9 @@ IMAGE_OPERATOR 		?= ${IMAGE_REGISTRY}/${IMAGE_REPO}/http-add-on-operator
 IMAGE_INTERCEPTOR	?= ${IMAGE_REGISTRY}/${IMAGE_REPO}/http-add-on-interceptor
 IMAGE_SCALER		?= ${IMAGE_REGISTRY}/${IMAGE_REPO}/http-add-on-scaler
 
-IMAGE_OPERATOR_VERSIONED_TAG	?= ${IMAGE_OPERATOR}:$(VERSION)
-IMAGE_INTERCEPTOR_VERSIONED_TAG	?= ${IMAGE_INTERCEPTOR}:$(VERSION)
-IMAGE_SCALER_VERSIONED_TAG		?= ${IMAGE_SCALER}:$(VERSION)
+IMAGE_OPERATOR_VERSIONED_TAG	?= ${IMAGE_OPERATOR}:v$(VERSION)
+IMAGE_INTERCEPTOR_VERSIONED_TAG	?= ${IMAGE_INTERCEPTOR}:v$(VERSION)
+IMAGE_SCALER_VERSIONED_TAG		?= ${IMAGE_SCALER}:v$(VERSION)
 
 IMAGE_OPERATOR_SHA_TAG		?= ${IMAGE_OPERATOR}:$(GIT_COMMIT_SHORT)
 IMAGE_INTERCEPTOR_SHA_TAG	?= ${IMAGE_INTERCEPTOR}:$(GIT_COMMIT_SHORT)