diff --git a/README.md b/README.md
index 89c80677f601..b3b8d018851d 100644
--- a/README.md
+++ b/README.md
@@ -86,12 +86,14 @@ We currently have a monthly office hours call on the last Tuesday of the month.
 
 To see the call details in your local timezone, check out [https://dateful.com/eventlink/2735919704](https://dateful.com/eventlink/2735919704).
 
+<!-- End Join the Community -->
 ### Adopters
 
-k0s is used in numerous cases and environments. The range we've seen it being adopted ranges from very small far edge deployments to big data center deployments. Please add your use case to [adopters] list.
+k0s is used across diverse environments, from small-scale far-edge deployments
+to large data centers. Share your use case and add yourself to the list of
+[adopters].
 
-[adopters]: docs/adopters.md
-<!-- End Join the Community -->
+[adopters]: ADOPTERS.md
 
 <!-- Start Motivation -->
 ## Motivation
diff --git a/docs/README.md b/docs/README.md
index 515e553713b5..e4ddd4ad9675 100644
--- a/docs/README.md
+++ b/docs/README.md
@@ -41,6 +41,15 @@ Before that mishap we had 4776 stargazers, making k0s one of the most popular Ku
     end="<!-- End Join the Community -->"
 %}
 
+<!-- Copied over from "Join the Community" because rewriting the link won't work here. -->
+### Adopters
+
+k0s is used across diverse environments, from small-scale far-edge deployments
+to large data centers. Share your use case and add yourself to the list of
+[adopters].
+
+[adopters]: adopters.md
+
 ## Commercial Support
 
 [Mirantis](https://www.mirantis.com/software/k0s/) offers technical support, professional services and training for k0s. The support subscriptions include, for example, prioritized support (Phone, Web, Email) and access to verified extensions on top of your k0s cluster.