diff --git a/packages/common/src/utils/analytics.ts b/packages/common/src/utils/analytics.ts
index aac42e5b8..4b55ed067 100644
--- a/packages/common/src/utils/analytics.ts
+++ b/packages/common/src/utils/analytics.ts
@@ -5,10 +5,12 @@ import type { PlaylistItem, Source } from '../../types/playlist';
 
 export const attachAnalyticsParams = (item: PlaylistItem) => {
   // @todo pass these as params instead of reading the stores
-  const { config } = useConfigStore.getState();
+  const { config, settings } = useConfigStore.getState();
   const { user } = useAccountStore.getState();
   const { profile } = useProfileStore.getState();
 
+  const vendorId = settings.vendorId;
+
   const { sources, mediaid } = item;
 
   const userId = user?.id;
@@ -17,22 +19,31 @@ export const attachAnalyticsParams = (item: PlaylistItem) => {
 
   sources.map((source: Source) => {
     const url = new URL(source.file);
+    const urlSearchParams = url.searchParams;
 
     const mediaId = mediaid.toLowerCase();
     const sourceUrl = url.href.toLowerCase();
 
-    // Attach user_id and profile_id only for VOD and BCL SaaS Live Streams
-    const isVOD = sourceUrl === `https://cdn.jwplayer.com/manifests/${mediaId}.m3u8`;
-    const isBCL = sourceUrl === `https://content.jwplatform.com/live/broadcast/${mediaId}.m3u8`;
+    const cdnUrlVOD = `https://cdn.jwplayer.com/manifests/${mediaId}.m3u8`;
+    const cdnUrlBCL = `https://content.jwplatform.com/live/broadcast/${mediaId}.m3u8`;
+
+    // Attach user_id, profile_id and vendor_id only for VOD, BCL SaaS Live Streams and DRM
+    const isVOD = sourceUrl === cdnUrlVOD;
+    const isBCL = sourceUrl === cdnUrlBCL;
+    const isDRM = sourceUrl.startsWith(cdnUrlVOD) && urlSearchParams.has('exp') && urlSearchParams.has('sig');
 
-    if ((isVOD || isBCL) && userId) {
-      url.searchParams.set('user_id', userId);
+    if ((isVOD || isBCL || isDRM) && userId) {
+      urlSearchParams.set('user_id', userId);
 
       if (isJwIntegration && profileId) {
-        url.searchParams.set('profile_id', profileId);
+        urlSearchParams.set('profile_id', profileId);
       }
     }
 
+    if (vendorId) {
+      urlSearchParams.set('vendor_id', vendorId);
+    }
+
     source.file = url.toString();
   });
 };
diff --git a/packages/common/types/settings.ts b/packages/common/types/settings.ts
index 38eaab547..ce700c144 100644
--- a/packages/common/types/settings.ts
+++ b/packages/common/types/settings.ts
@@ -4,4 +4,5 @@ export type Settings = {
   playerLicenseKey?: string;
   additionalAllowedConfigSources?: string[];
   UNSAFE_allowAnyConfigSource?: boolean;
+  vendorId?: string;
 };