diff --git a/Makefile b/Makefile
index c35ddec..a3dc7b3 100644
--- a/Makefile
+++ b/Makefile
@@ -32,7 +32,10 @@ check-git-branch:
 		then echo "ERR: Need to be on the \"${GIT_BRANCH}\" branch" >>/dev/stderr; \
 		exit 1; fi
 
+pull-git-branch:
+	git pull
+
 next-version-tag:
 	git tag ${NEXT_VERSION} && git push --tags
 
-release: check-git-branch next-version-tag
+release: check-git-branch pull-git-branch next-version-tag
diff --git a/README.md b/README.md
index 35d4304..2e994de 100644
--- a/README.md
+++ b/README.md
@@ -23,16 +23,16 @@ Core feature of this program is the ability to change working directory while st
 This **can not** be done by the program itself, because of `POSIX` security limitations. Without instrumenting
 the shell with aliases `travelgrunt` will not work!
 
-## How to install?
+## How to install? :neckbeard:
 
-### Install with homebrew
+### Install with `homebrew`:
 
 ```
 brew tap ivanilves/tap
 brew install ivanilves/tap/travelgrunt
 ```
 
-### Install latest binary with cURL
+### Install latest binary with `cURL` + `sh`:
 Install latest release binary into `/usr/local/bin` (default):
 
 ```
@@ -47,10 +47,19 @@ curl -s -f \
   | PREFIX=/somewhere/else sh
 ```
 
-## How to build?
+## How to build? :construction:
 
 * `make dep` - install/ensure dependencies;
 * `make build` - build the `travelgrunt` binary in `cmd/travelgrunt` path;
 * `make install` - [optional] install built `travelgrunt` binary under the `${PREFIX}/bin` location;
 
-[How to release a new version?](RELEASE.md) :package:
+## How to release a new version? :package:
+
+:bulb: Make sure you have push permissions for this repository!
+
+Run `make release` recipe, which will:
+* check, if you are on a `main` branch;
+* pull the latest `main` branch from remote;
+* calculate the next release version (update `MAJOR`.`MINOR` [here](https://github.com/ivanilves/travelgrunt/blob/main/Makefile#L2) if needed);
+* tag the branch tip with the version calculated and push tag to remote then;
+* [GoReleaser](https://github.com/ivanilves/travelgrunt/blob/main/.goreleaser.yml) will take care of everything else :sunglasses:
diff --git a/RELEASE.md b/RELEASE.md
deleted file mode 100644
index c411cf0..0000000
--- a/RELEASE.md
+++ /dev/null
@@ -1,16 +0,0 @@
-# How to release a new version? :package:
-
-:bulb: Export `GITHUB_TOKEN` environment variable. You may use git-ignored `secrets.mk` for this purpose:
-```
-echo "export GITHUB_TOKEN := ghp_<your_very_secret_token_here>" > secrets.mk
-```
-
-Run `make full-release` recipe, which is equal to run following recipes, one by one:
-
-* `make github-token` - check if `GITHUB_TOKEN` variable is set;
-* `make clean` - cleanup project tree from previously built artifacts;
-* `make dep` - ensure all dependencies are installed;
-* `make release` - create release artifacts;
-* `make next-version-tag` - tag your HEAD with the incremented version;
-* `make push-tags` - push your new tag to Git;
-* `make github` - create a GitHub release using your artifacts;