diff --git a/components/06-subatoms/bg-images/_bg-images.scss b/components/06-subatoms/bg-images/_bg-images.scss
index b967195e8..546bc351d 100644
--- a/components/06-subatoms/bg-images/_bg-images.scss
+++ b/components/06-subatoms/bg-images/_bg-images.scss
@@ -115,6 +115,11 @@
   background-image: asset-url('bg-images/general/visual-culture-16.webp');
 }
 
+.bg-image-culture-17,
+%bg-image-culture-17 {
+  background-image: asset-url('bg-images/general/visual-culture-17.webp');
+}
+
 // Staff
 .bg-image-staff-01,
 %bg-image-staff-01 {
diff --git a/components/06-subatoms/bg-images/bg-images-culture.html b/components/06-subatoms/bg-images/bg-images-culture.html
index 130850cbb..0b949499e 100644
--- a/components/06-subatoms/bg-images/bg-images-culture.html
+++ b/components/06-subatoms/bg-images/bg-images-culture.html
@@ -61,3 +61,7 @@ <h3>bg-image-culture-15</h3>
 <div class="bg-image-demo bg-image-culture-16">
     <h3>bg-image-culture-16</h3>
 </div>
+
+<div class="bg-image-demo bg-image-culture-17">
+    <h3>bg-image-culture-17</h3>
+</div>
diff --git a/lib/images/bg-images/general/visual-culture-17.jpg b/lib/images/bg-images/general/visual-culture-17.jpg
new file mode 100644
index 000000000..566aae79e
--- /dev/null
+++ b/lib/images/bg-images/general/visual-culture-17.jpg
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:94c969c8b859b6cbcabc56ac5feb4fbeb7e22957b4619eade26f0526b9aa5501
+size 1462989
diff --git a/lib/images/bg-images/general/visual-culture-17.webp b/lib/images/bg-images/general/visual-culture-17.webp
new file mode 100644
index 000000000..243df5060
--- /dev/null
+++ b/lib/images/bg-images/general/visual-culture-17.webp
@@ -0,0 +1,3 @@
+version https://git-lfs.github.com/spec/v1
+oid sha256:2be027989925d26aef73354b60b7753b451db7b968355b34baf373b59fb3daf0
+size 6034266