diff --git a/SkillzNews/Data/SkillzNewsDataStore.js b/SkillzNews/Data/SkillzNewsDataStore.js
index 398a4be..c747bb0 100644
--- a/SkillzNews/Data/SkillzNewsDataStore.js
+++ b/SkillzNews/Data/SkillzNewsDataStore.js
@@ -19,6 +19,7 @@ class SkillzNewsController {
       this.skillzMessages = SkillzNewsMessage.make(skillzMesagesData);
       completion(true);
     }).catch((error: *) => {
+      this.skillzMessages = [ new SkillzMessage(this.fakemesageForError()) ];
       completion(true);
     });
   }
@@ -26,6 +27,22 @@ class SkillzNewsController {
   getSkillzMessages(): Array<SkillzNewsMessage> {
     return this.skillzMessages;
   }
+
+  fakemesageForError(): SkillzNewsMessage {
+    const currentDate = new Date();
+    const month = currentDate.getMonth() + 1;
+    const formattedDate = currentDate.getFullYear() + '-' + month + '-' + currentDate.getDate();
+
+    const skillzMessage = [{
+      id: -1,
+      message: "Please refresh and try again later.",
+      title: "Skillz News is currently unavailable",
+      game_specific: false,
+      start_date: formattedDate,
+    }];
+
+    return skillzMessage;
+  }
 }
 
 export default new SkillzNewsController();
diff --git a/SkillzNews/Data/SkillzNewsMessage.js b/SkillzNews/Data/SkillzNewsMessage.js
index 5a4cc44..688d6ff 100644
--- a/SkillzNews/Data/SkillzNewsMessage.js
+++ b/SkillzNews/Data/SkillzNewsMessage.js
@@ -9,6 +9,7 @@ export class SkillzNewsMessageInterface {
   id:                           number;
   message:                      string;
   title:                        string;
+  game_specific:               boolean;
   start_date:                   string;
   image_url:                    string;
 }
diff --git a/SkillzNews/Data/__tests__/SkillzNewsMessage-spec.js b/SkillzNews/Data/__tests__/SkillzNewsMessage-spec.js
index 5e9cf3e..3cc8f6c 100644
--- a/SkillzNews/Data/__tests__/SkillzNewsMessage-spec.js
+++ b/SkillzNews/Data/__tests__/SkillzNewsMessage-spec.js
@@ -17,3 +17,20 @@ describe('make', () => {
   });
 });
 
+describe('deep_linking_variables', () => {
+  const data = {
+    id:                           10,
+    message:                      "Saying hello to the world",
+    title:                        "Hello World",
+    start_date:                   "string",
+    image_url:                    "string",
+    deep_link:                    "string",
+    deep_link_text:               "string",
+  };
+
+  const newsMessage = new SkillzNewsMessage(data);
+
+  it('returns deep link values', () => {
+    expect(newsMessage.deep_link.toEqual(data.deep_link));
+  });
+});
diff --git a/SkillzNews/Message Cell/SkillzNewsMessageCell.js b/SkillzNews/Message Cell/SkillzNewsMessageCell.js
index d8333db..4492cd3 100644
--- a/SkillzNews/Message Cell/SkillzNewsMessageCell.js	
+++ b/SkillzNews/Message Cell/SkillzNewsMessageCell.js	
@@ -5,10 +5,13 @@
 
 import React from 'react';
 import _ from 'lodash';
+import AppIcon from 'AppIcon';
 import Label from 'Label';
 import Markdown from 'react-native-markdown-renderer';
 import PropTypes from 'prop-types';
 import styles from 'SkillzNewsMessageCellStyles';
+import DeepLinkUtils from 'DeepLinkUtils';
+import PushButton from 'PushButton';
 
 import {
   Image,
@@ -20,7 +23,22 @@ export default class SkillzNewsMessageCell extends React.PureComponent {
     newsArticle: PropTypes.object.isRequired,
   }
 
+  constructor(props: any) {
+    super(props);
+
+    this.state = {
+      newsArticle: this.props.newsArticle,
+    };
+  }
+
+
   _renderMessageHeaderIcon(): React.Element<*> {
+    if (this.props.newsArticle.game_specific) {
+      return (
+        <AppIcon style={styles.headerAppIcon}/>
+      );
+    }
+
     return (
       <SkillzImage source={'skillz_app_icon.png'}
                    style={styles.headerIcon}/>
@@ -38,6 +56,16 @@ export default class SkillzNewsMessageCell extends React.PureComponent {
     );
   }
 
+  _shouldRenderPlayButton(): boolean {
+    return this.state.newsArticle.deep_link.length> 0;
+  }
+
+  _footerButtonOnPress = () => {
+    console.log('It works!');
+    const deepLink = this.state.newsArticle.deep_link;
+    DeepLinkUtils.handleDeeplink(deepLink);
+  }
+
   _renderBody(): React.Element<*> {
     return (
       <View style={styles.bodyContainer}>
@@ -58,7 +86,23 @@ export default class SkillzNewsMessageCell extends React.PureComponent {
       <View style={styles.containerView}>
         {this._renderHeader()}
         {this._renderBody()}
-      </View>
+        {() => {
+          if (!this._shouldRenderPlayButton()) {
+            return null;
+          }
+          
+          return (
+            <View style={styles.footerView}>
+              <PushButton onPress={this._footerButtonOnPress}
+                          title={this.state.newsArticle.deep_link_text.toUpperCase()}
+                          style={styles.playButton}
+                          textStyle={styles.playButtonText}
+                          colors={SkillzStyle.fullStyles.btnGradientOne}
+                          cornerRadius={SkillzStyle.fullStyles.viewCornerRadiusSecondary.borderRadius}/>
+            </View>
+          )
+        }}
+        </View>
     );
   }
 }