Should have a guide on reserved name claims

[pinheadmz]

I'd like handshake.org be a one-stop landing page when I tell businesses that their name is reserved. They can learn about the project here, and get started right away on their claim.

Example: https://twitter.com/MatthewZipkin/status/1365305540012871690?s=20

[brandondees]

this week's clubhouse call really highlighted the gaps. there were lots of good questions about things like token distribution, centralizing factors like founder/investor control, how to install and use (and tradeoffs between those options), and comparison with other naming projects, which were all not well answered by the immediately discoverable content on the site.