diff --git a/common/app/conf/switches/CommercialSwitches.scala b/common/app/conf/switches/CommercialSwitches.scala
index 484d3e82c302..f1047d1ad559 100644
--- a/common/app/conf/switches/CommercialSwitches.scala
+++ b/common/app/conf/switches/CommercialSwitches.scala
@@ -26,16 +26,6 @@ trait CommercialSwitches {
     exposeClientSide = true,
   )
 
-  val AdFreeStrictExpiryEnforcement = Switch(
-    Commercial,
-    "ad-free-strict-expiry-enforcement",
-    "When ON, the ad-free cookie is valid for max. 48 hours. OFF doesn't enforce expiry check.",
-    owners = Seq(Owner.withGithub("JustinPinner")),
-    safeState = Off,
-    sellByDate = never,
-    exposeClientSide = true,
-  )
-
   val ImrWorldwideSwitch = Switch(
     Commercial,
     "imr-worldwide",
diff --git a/static/src/javascripts/projects/common/modules/commercial/user-features.spec.ts b/static/src/javascripts/projects/common/modules/commercial/user-features.spec.ts
index 705721e40850..33c1282fc81c 100644
--- a/static/src/javascripts/projects/common/modules/commercial/user-features.spec.ts
+++ b/static/src/javascripts/projects/common/modules/commercial/user-features.spec.ts
@@ -87,16 +87,6 @@ const setAllFeaturesData = (opts: { isExpired: boolean }) => {
 	addCookie(PERSISTENCE_KEYS.ACTION_REQUIRED_FOR_COOKIE, 'test');
 };
 
-const setExpiredAdFreeData = () => {
-	const currentTime = new Date().getTime();
-	const msInOneDay = 24 * 60 * 60 * 1000;
-	const expiryDate = new Date(currentTime - msInOneDay * 2);
-	addCookie(
-		PERSISTENCE_KEYS.AD_FREE_USER_COOKIE,
-		expiryDate.getTime().toString(),
-	);
-};
-
 const deleteAllFeaturesData = () => {
 	removeCookie(PERSISTENCE_KEYS.PAYING_MEMBER_COOKIE);
 	removeCookie(PERSISTENCE_KEYS.RECURRING_CONTRIBUTOR_COOKIE);
@@ -108,7 +98,6 @@ const deleteAllFeaturesData = () => {
 };
 
 beforeAll(() => {
-	window.guardian.config.switches.adFreeStrictExpiryEnforcement = true;
 	window.guardian.config.page.userAttributesApiUrl = '';
 });
 
@@ -170,19 +159,6 @@ describe('Refreshing the features data', () => {
 			await refresh();
 			expect(fetchJsonSpy).toHaveBeenCalledTimes(1);
 		});
-
-		it('Performs an update if the ad-free state is stale and strict expiry enforcement is enabled', async () => {
-			// This is a slightly synthetic setup - the ad-free cookie is rewritten with every
-			// refresh that happens as a result of expired features data, but we want to check
-			// that a refresh could be triggered based on ad-free state alone if the strict
-			// expiry enforcement switch is ON.
-			// Set everything except the ad-free cookie
-			setAllFeaturesData({ isExpired: false });
-			setExpiredAdFreeData();
-
-			await refresh();
-			expect(fetchJsonSpy).toHaveBeenCalledTimes(1);
-		});
 	});
 
 	describe('If user signed out', () => {
diff --git a/static/src/javascripts/projects/common/modules/commercial/user-features.ts b/static/src/javascripts/projects/common/modules/commercial/user-features.ts
index 49e0b18cc567..b1b5f29d6e6a 100644
--- a/static/src/javascripts/projects/common/modules/commercial/user-features.ts
+++ b/static/src/javascripts/projects/common/modules/commercial/user-features.ts
@@ -42,6 +42,7 @@ const AD_FREE_USER_COOKIE = 'GU_AF1';
 
 // TODO: isn’t this duplicated from commercial features?
 // https://github.com/guardian/frontend/blob/2a222cfb77748aa1140e19adca10bfc688fe6cad/static/src/javascripts/projects/common/modules/commercial/commercial-features.ts
+
 const forcedAdFreeMode = !!/[#&]noadsaf(&.*)?$/.exec(window.location.hash);
 
 const getAdFreeCookie = (): string | null =>
@@ -53,14 +54,6 @@ const adFreeDataIsPresent = (): boolean => {
 	return !Number.isNaN(parseInt(cookieVal, 10));
 };
 
-const adFreeDataIsOld = (): boolean => {
-	const { switches } = window.guardian.config;
-	return (
-		Boolean(switches.adFreeStrictExpiryEnforcement) &&
-		cookieIsExpiredOrMissing(AD_FREE_USER_COOKIE)
-	);
-};
-
 const setAdFreeCookie = (daysToLive = 1): void => {
 	const expires = new Date();
 	expires.setMonth(expires.getMonth() + 6);
@@ -142,7 +135,6 @@ const persistResponse = (JsonResponse: UserFeaturesResponse) => {
 			value: JsonResponse.alertAvailableFor,
 		});
 	}
-
 	if (JsonResponse.contentAccess.digitalPack) {
 		setAdFreeCookie(2);
 	} else if (adFreeDataIsPresent() && !forcedAdFreeMode) {
@@ -194,9 +186,7 @@ const featuresDataIsOld = () =>
 	cookieIsExpiredOrMissing(USER_FEATURES_EXPIRY_COOKIE);
 
 const userNeedsNewFeatureData = (): boolean =>
-	featuresDataIsOld() ||
-	(adFreeDataIsPresent() && adFreeDataIsOld()) ||
-	(isDigitalSubscriber() && !adFreeDataIsPresent());
+	featuresDataIsOld() || (isDigitalSubscriber() && !adFreeDataIsPresent());
 
 const userHasDataAfterSignout = async (): Promise<boolean> =>
 	!(await isUserLoggedIn()) && userHasData();
@@ -369,7 +359,7 @@ const fakeOneOffContributor = (): void => {
 };
 
 const isAdFreeUser = (): boolean =>
-	isDigitalSubscriber() || (adFreeDataIsPresent() && !adFreeDataIsOld());
+	isDigitalSubscriber() || adFreeDataIsPresent();
 
 // Extend the expiry of the contributions cookie by 1 year beyond the date of the contribution
 const extendContribsCookieExpiry = (): void => {