diff --git a/common/app/experiments/Experiments.scala b/common/app/experiments/Experiments.scala
index ba60022b610..30ae6d29a63 100644
--- a/common/app/experiments/Experiments.scala
+++ b/common/app/experiments/Experiments.scala
@@ -15,7 +15,6 @@ object ActiveExperiments extends ExperimentsDefinition {
       Lightbox,
       ServerSideLiveblogInlineAds,
       OphanEsm,
-      SectionFrontsBannerAds,
       HeaderTopBarSearchCapi,
       AdaptiveSite,
       OfferHttp3,
@@ -98,15 +97,6 @@ object OfferHttp3
       participationGroup = Perc1E,
     )
 
-object SectionFrontsBannerAds
-    extends Experiment(
-      name = "section-fronts-banner-ads",
-      description = "Creates a new ad experience on section fronts, replacing MPUs with banner ads",
-      owners = Seq(Owner.withGithub("@guardian/commercial-dev")),
-      sellByDate = LocalDate.of(2023, 10, 31),
-      participationGroup = Perc20A,
-    )
-
 object OphanEsm
     extends Experiment(
       name = "ophan-esm",