diff --git a/admin/app/dfp/DfpDataExtractor.scala b/admin/app/dfp/DfpDataExtractor.scala
index 5e782b083d8a..201155493201 100644
--- a/admin/app/dfp/DfpDataExtractor.scala
+++ b/admin/app/dfp/DfpDataExtractor.scala
@@ -30,6 +30,7 @@ case class DfpDataExtractor(lineItems: Seq[GuLineItem], invalidLineItems: Seq[Gu
         series = soFar.series ++ lineItem.inlineMerchandisingTargetedSeries,
         contributors = soFar.contributors ++ lineItem.inlineMerchandisingTargetedContributors,
         sections = soFar.sections ++ lineItem.inlineMerchandisingTargetedSections,
+        tones = soFar.tones ++ lineItem.inlineMerchandisingTargetedTones,
       )
     }
   }
diff --git a/admin/app/tools/DfpLink.scala b/admin/app/tools/DfpLink.scala
index f7f4e680d14a..1e9a615dba9a 100644
--- a/admin/app/tools/DfpLink.scala
+++ b/admin/app/tools/DfpLink.scala
@@ -39,4 +39,6 @@ object CapiLink {
   def seriesPage(series: String): String = tagPage("series", series)
 
   def sectionPage(section: String): String = tagPage("section", section)
+
+  def tonePage(tone: String): String = tagPage("tone", tone)
 }
diff --git a/admin/app/views/commercial/inlineMerchandisingTargetedTags.scala.html b/admin/app/views/commercial/inlineMerchandisingTargetedTags.scala.html
index 2d7eb75a8812..f17bff705701 100644
--- a/admin/app/views/commercial/inlineMerchandisingTargetedTags.scala.html
+++ b/admin/app/views/commercial/inlineMerchandisingTargetedTags.scala.html
@@ -20,6 +20,7 @@ <h1>Inline Merchandising Slot</h1>
                 <li>series: <em>se</em></li>
                 <li>contributor: <em>co</em></li>
                 <li>section: <em>s</em></li>
+                <li>tone: <em>tn</em></li>
             </ul>
         </li>
     </ol>
@@ -86,4 +87,12 @@ <h2>Targeted Sections</h2>
         </ol>
     }
 
+    <h2>Targeted Tones</h2>
+    @if(report.targetedTags.tones.isEmpty) {<p>None</p>} else {
+        <ol>
+        @for(tone <- report.targetedTags.tones) {
+            <li style="font-size : large"><a href="@CapiLink.tonePage(tone)">@tone</a></li>
+        }
+        </ol>
+    }
 }
diff --git a/common/app/common/dfp/DfpData.scala b/common/app/common/dfp/DfpData.scala
index 765dabd9e226..91135bc49950 100644
--- a/common/app/common/dfp/DfpData.scala
+++ b/common/app/common/dfp/DfpData.scala
@@ -87,6 +87,7 @@ case class CustomTarget(name: String, op: String, values: Seq[String]) {
   val isContributorTag = isPositive("co")
   val isEditionTag = isPositive("edition")
   val isSectionTag = isPositive("s")
+  val isToneTag = isPositive("tn")
 }
 
 object CustomTarget {
@@ -107,6 +108,7 @@ case class CustomTargetSet(op: String, targets: Seq[CustomTarget]) {
   val inlineMerchandisingTargetedSeries = filterTags(tag => tag.isSeriesTag)(_.isInlineMerchandisingSlot)
   val inlineMerchandisingTargetedContributors = filterTags(tag => tag.isContributorTag)(_.isInlineMerchandisingSlot)
   val inlineMerchandisingTargetedSections = filterTags(tag => tag.isSectionTag)(_.isInlineMerchandisingSlot)
+  val inlineMerchandisingTargetedTones = filterTags(tag => tag.isToneTag)(_.isInlineMerchandisingSlot)
 
   val highMerchandisingTargets =
     filterTags(tag => tag.isKeywordTag || tag.isSeriesTag || tag.isContributorTag)(_.isHighMerchandisingSlot)
@@ -253,6 +255,8 @@ case class GuLineItem(
     targeting.customTargetSets.flatMap(_.inlineMerchandisingTargetedContributors).distinct
   val inlineMerchandisingTargetedSections: Seq[String] =
     targeting.customTargetSets.flatMap(_.inlineMerchandisingTargetedSections).distinct
+  val inlineMerchandisingTargetedTones: Seq[String] =
+    targeting.customTargetSets.flatMap(_.inlineMerchandisingTargetedTones).distinct
 
   val highMerchandisingTargets: Seq[String] = targeting.customTargetSets.flatMap(_.highMerchandisingTargets).distinct
 
diff --git a/common/app/common/dfp/TagSponsorship.scala b/common/app/common/dfp/TagSponsorship.scala
index ec13f08c6b90..cff947e03f29 100644
--- a/common/app/common/dfp/TagSponsorship.scala
+++ b/common/app/common/dfp/TagSponsorship.scala
@@ -14,6 +14,7 @@ object InlineMerchandisingTagSet {
         "series" -> tagSet.series,
         "contributors" -> tagSet.contributors,
         "sections" -> tagSet.sections,
+        "tones" -> tagSet.tones,
       )
     }
 
@@ -24,6 +25,7 @@ case class InlineMerchandisingTagSet(
     series: Set[String] = Set.empty,
     contributors: Set[String] = Set.empty,
     sections: Set[String] = Set.empty,
+    tones: Set[String] = Set.empty,
 ) {
 
   private def hasTagId(tags: Set[String], tagId: String): Boolean =
@@ -37,10 +39,12 @@ case class InlineMerchandisingTagSet(
       case "Series"      => hasTagId(series, tag.id)
       case "Contributor" => hasTagId(contributors, tag.id)
       case "Section"     => hasTagId(sections, tag.id)
+      case "Tone"        => hasTagId(tones, tag.id)
       case _             => false
     }
 
-  def nonEmpty: Boolean = keywords.nonEmpty || series.nonEmpty || contributors.nonEmpty || sections.nonEmpty
+  def nonEmpty: Boolean =
+    keywords.nonEmpty || series.nonEmpty || contributors.nonEmpty || sections.nonEmpty || tones.nonEmpty
 }
 
 object InlineMerchandisingLineItem {