diff --git a/src/frontend/go.mod b/src/frontend/go.mod
index 09c07a8066f..5735b13e0ff 100644
--- a/src/frontend/go.mod
+++ b/src/frontend/go.mod
@@ -31,6 +31,7 @@ require (
 	github.com/google/pprof v0.0.0-20221103000818-d260c55eee4c // indirect
 	github.com/googleapis/enterprise-certificate-proxy v0.2.0 // indirect
 	github.com/googleapis/gax-go/v2 v2.7.0 // indirect
+	github.com/grpc-ecosystem/go-grpc-middleware/v2 v2.0.0-rc.5 // indirect
 	github.com/grpc-ecosystem/grpc-gateway/v2 v2.7.0 // indirect
 	go.opencensus.io v0.24.0 // indirect
 	go.opentelemetry.io/otel/exporters/otlp/internal/retry v1.14.0 // indirect
@@ -44,5 +45,5 @@ require (
 	google.golang.org/api v0.103.0 // indirect
 	google.golang.org/appengine v1.6.7 // indirect
 	google.golang.org/genproto v0.0.0-20230110181048-76db0878b65f // indirect
-	google.golang.org/protobuf v1.28.1 // indirect
+	google.golang.org/protobuf v1.30.0 // indirect
 )
diff --git a/src/frontend/go.sum b/src/frontend/go.sum
index 797b58f4777..821f3e8f2b1 100644
--- a/src/frontend/go.sum
+++ b/src/frontend/go.sum
@@ -154,6 +154,8 @@ github.com/googleapis/gax-go/v2 v2.7.0 h1:IcsPKeInNvYi7eqSaDjiZqDDKu5rsmunY0Y1Yu
 github.com/googleapis/gax-go/v2 v2.7.0/go.mod h1:TEop28CZZQ2y+c0VxMUmu1lV+fQx57QpBWsYpwqHJx8=
 github.com/gorilla/mux v1.8.0 h1:i40aqfkR1h2SlN9hojwV5ZA91wcXFOvkdNIeFDP5koI=
 github.com/gorilla/mux v1.8.0/go.mod h1:DVbg23sWSpFRCP0SfiEN6jmj59UnW/n46BH5rLB71So=
+github.com/grpc-ecosystem/go-grpc-middleware/v2 v2.0.0-rc.5 h1:3IZOAnD058zZllQTZNBioTlrzrBG/IjpiZ133IEtusM=
+github.com/grpc-ecosystem/go-grpc-middleware/v2 v2.0.0-rc.5/go.mod h1:xbKERva94Pw2cPen0s79J3uXmGzbbpDYFBFDlZ4mV/w=
 github.com/grpc-ecosystem/grpc-gateway v1.16.0/go.mod h1:BDjrQk3hbvj6Nolgz8mAMFbcEtjT1g+wF4CSlocrBnw=
 github.com/grpc-ecosystem/grpc-gateway/v2 v2.7.0 h1:BZHcxBETFHIdVyhyEfOvn/RdU/QGdLI4y34qQGjGWO0=
 github.com/grpc-ecosystem/grpc-gateway/v2 v2.7.0/go.mod h1:hgWBS7lorOAVIJEQMi4ZsPv9hVvWI6+ch50m39Pf2Ks=
@@ -481,6 +483,8 @@ google.golang.org/protobuf v1.26.0/go.mod h1:9q0QmTI4eRPtz6boOQmLYwt+qCgq0jsYwAQ
 google.golang.org/protobuf v1.27.1/go.mod h1:9q0QmTI4eRPtz6boOQmLYwt+qCgq0jsYwAQnmE0givc=
 google.golang.org/protobuf v1.28.1 h1:d0NfwRgPtno5B1Wa6L2DAG+KivqkdutMf1UhdNx175w=
 google.golang.org/protobuf v1.28.1/go.mod h1:HV8QOd/L58Z+nl8r43ehVNZIU/HEI6OcFqwMG9pJV4I=
+google.golang.org/protobuf v1.30.0 h1:kPPoIgf3TsEvrm0PFe15JQ+570QVxYzEvvHqChK+cng=
+google.golang.org/protobuf v1.30.0/go.mod h1:HV8QOd/L58Z+nl8r43ehVNZIU/HEI6OcFqwMG9pJV4I=
 gopkg.in/check.v1 v0.0.0-20161208181325-20d25e280405/go.mod h1:Co6ibVJAznAaIkqp8huTwlJQCZ016jof/cbN4VW5Yz0=
 gopkg.in/check.v1 v1.0.0-20180628173108-788fd7840127/go.mod h1:Co6ibVJAznAaIkqp8huTwlJQCZ016jof/cbN4VW5Yz0=
 gopkg.in/errgo.v2 v2.1.0/go.mod h1:hNsd1EY+bozCKY1Ytp96fpM3vjJbqLJn88ws8XvfDNI=
diff --git a/src/frontend/main.go b/src/frontend/main.go
index 068a467a5ef..4436011a004 100644
--- a/src/frontend/main.go
+++ b/src/frontend/main.go
@@ -32,6 +32,8 @@ import (
 	"go.opentelemetry.io/otel/propagation"
 	sdktrace "go.opentelemetry.io/otel/sdk/trace"
 	"google.golang.org/grpc"
+	"google.golang.org/grpc/codes"
+	"github.com/grpc-ecosystem/go-grpc-middleware/v2/interceptors/retry"
 )
 
 const (
@@ -210,14 +212,21 @@ func mustMapEnv(target *string, envKey string) {
 	*target = v
 }
 
+
 func mustConnGRPC(ctx context.Context, conn **grpc.ClientConn, addr string) {
 	var err error
+	opts := []retry.CallOption{
+		retry.WithBackoff(retry.BackoffLinear(250 * time.Millisecond)),
+		retry.WithCodes(codes.Aborted),
+	}
 	ctx, cancel := context.WithTimeout(ctx, time.Second*3)
 	defer cancel()
 	*conn, err = grpc.DialContext(ctx, addr,
 		grpc.WithInsecure(),
 		grpc.WithUnaryInterceptor(otelgrpc.UnaryClientInterceptor()),
-		grpc.WithStreamInterceptor(otelgrpc.StreamClientInterceptor()))
+		grpc.WithStreamInterceptor(otelgrpc.StreamClientInterceptor()),
+		grpc.WithUnaryInterceptor(retry.UnaryClientInterceptor(opts...)),
+	)
 	if err != nil {
 		panic(errors.Wrapf(err, "grpc: failed to connect %s", addr))
 	}
diff --git a/src/frontend/rpc.go b/src/frontend/rpc.go
index a1dd313847d..81b78e85992 100644
--- a/src/frontend/rpc.go
+++ b/src/frontend/rpc.go
@@ -21,6 +21,8 @@ import (
 	pb "github.com/GoogleCloudPlatform/microservices-demo/src/frontend/genproto"
 
 	"github.com/pkg/errors"
+
+	"github.com/grpc-ecosystem/go-grpc-middleware/v2/interceptors/retry"
 )
 
 const (
@@ -50,7 +52,7 @@ func (fe *frontendServer) getProducts(ctx context.Context) ([]*pb.Product, error
 
 func (fe *frontendServer) getProduct(ctx context.Context, id string) (*pb.Product, error) {
 	resp, err := pb.NewProductCatalogServiceClient(fe.productCatalogSvcConn).
-		GetProduct(ctx, &pb.GetProductRequest{Id: id})
+		GetProduct(ctx, &pb.GetProductRequest{Id: id}, retry.WithMax(3))
 	return resp, err
 }