diff --git a/google/colab/_import_hooks/__init__.py b/google/colab/_import_hooks/__init__.py
index 4475a2ee..23d817f2 100644
--- a/google/colab/_import_hooks/__init__.py
+++ b/google/colab/_import_hooks/__init__.py
@@ -17,6 +17,7 @@
 from google.colab._import_hooks import _bokeh
 from google.colab._import_hooks import _client_info
 from google.colab._import_hooks import _cv2
+from google.colab._import_hooks import _generativeai
 from google.colab._import_hooks import _pydrive
 from google.colab._import_hooks import _pydrive2
 
@@ -24,7 +25,8 @@
 def _register_hooks():
   _altair._register_hook()  # pylint:disable=protected-access
   _bokeh._register_hook()  # pylint:disable=protected-access
+  _client_info._register_hook()  # pylint:disable=protected-access
   _cv2._register_hook()  # pylint:disable=protected-access
+  _generativeai._register_hook()  # pylint:disable=protected-access
   _pydrive._register_hook()  # pylint:disable=protected-access
   _pydrive2._register_hook()  # pylint:disable=protected-access
-  _client_info._register_hook()  # pylint:disable=protected-access
diff --git a/google/colab/_import_hooks/_generativeai.py b/google/colab/_import_hooks/_generativeai.py
new file mode 100644
index 00000000..b1e890c2
--- /dev/null
+++ b/google/colab/_import_hooks/_generativeai.py
@@ -0,0 +1,135 @@
+# Copyright 2023 Google Inc. All rights reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License");
+# you may not use this file except in compliance with the License.
+# You may obtain a copy of the License at
+#
+#  http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS,
+# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+# See the License for the specific language governing permissions and
+# limitations under the License.
+"""Import hook for google.generativeai in Colab.
+
+This will enable the IP geolocation restrictions for the PaLM and Gemini
+APIs to be based on the location of the user instead of the runtime VM.
+"""
+
+import imp  # pylint: disable=deprecated-module
+import logging
+import os
+import sys
+
+
+class _GenerativeAIImportHook:
+  """Enables the PaLM and Gemini API clients libraries to be customized upon import."""
+
+  def find_module(self, fullname, path=None):
+    if fullname not in ['google.generativeai']:
+      return None
+    self.module_info = imp.find_module(
+        fullname.split('.')[-1], list(path) if path else None
+    )
+    return self
+
+  def load_module(self, fullname):
+    """Loads google.generativeai normally and runs pre-initialization code.
+
+    It runs a background server that intercepts API requests and then proxies
+    the requests via the browser.
+
+    Args:
+      fullname: fullname of the module
+
+    Returns:
+      A modified google.generativeai module.
+    """
+    previously_loaded = fullname in sys.modules
+    generativeai_module = imp.load_module(fullname, *self.module_info)
+
+    if not previously_loaded:
+      try:
+        import functools  # pylint:disable=g-import-not-at-top
+        import json  # pylint:disable=g-import-not-at-top
+        from google.colab import output  # pylint:disable=g-import-not-at-top
+        from google.colab.html import _background_server  # pylint:disable=g-import-not-at-top
+        import portpicker  # pylint:disable=g-import-not-at-top
+        import tornado.web  # pylint:disable=g-import-not-at-top
+
+        def fetch(request):
+          path = request.path
+          method = request.method
+          headers = json.dumps(dict(request.headers))
+          body = repr(request.body.decode('utf-8')) if request.body else 'null'
+          return output.eval_js("""
+            (async () => {{
+              const response = await fetch(new URL('{path}', 'https://generativelanguage.googleapis.com'), {{
+                          method: '{method}',
+                          headers: {headers},
+                          body: {body}
+                        }});
+              const json = await response.json();
+              return json;
+            }})()
+        """.format(path=path, method=method, headers=headers, body=body))
+
+        class _Redirector(tornado.web.RequestHandler):
+          """Redirects API requests to the browser."""
+
+          async def get(self):
+            await self._handle_request()
+
+          async def post(self):
+            await self._handle_request()
+
+          async def _handle_request(self):
+            try:
+              result = fetch(self.request)
+              if isinstance(result, dict) and 'error' in result:
+                self.set_status(int(result['error']['code']))
+                self.write(result['error']['message'])
+                return
+              self.write(result)
+            except Exception as e:  # pylint:disable=broad-except
+              self.set_status(500)
+              self.write(str(e))
+
+        class _Proxy(_background_server._BackgroundServer):  # pylint: disable=protected-access
+          """Background server that intercepts API requests and then proxies the requests via the browser."""
+
+          def __init__(self):
+            app = tornado.web.Application([
+                (r'.*', _Redirector),
+            ])
+            super(_Proxy, self).__init__(app)
+
+          def create(self, port):
+            if self._server_thread is None:
+              self.start(port=port)
+
+        port = portpicker.pick_unused_port()
+
+        @functools.cache
+        def start():
+          p = _Proxy()
+          p.create(port=port)
+          return p
+
+        start()
+        orig_configure = generativeai_module.configure
+        generativeai_module.configure = functools.partial(
+            orig_configure,
+            transport='rest',
+            client_options={'api_endpoint': f'http://localhost:{port}'},
+        )
+      except:  # pylint: disable=bare-except
+        logging.exception('Error customizing google.generativeai.')
+        os.environ['COLAB_GENERATIVEAI_IMPORT_HOOK_EXCEPTION'] = '1'
+
+    return generativeai_module
+
+
+def _register_hook():
+  sys.meta_path = [_GenerativeAIImportHook()] + sys.meta_path