From ec00b2760f088cfd824fe52460bb6116bb498653 Mon Sep 17 00:00:00 2001
From: marianne-couture <145364539+marianne-couture@users.noreply.github.com>
Date: Mon, 9 Dec 2024 17:30:58 -0500
Subject: [PATCH] Create insights-en-nov.html

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+<!-- October 2024 -->
+<!-- Traffic -->
+<div id="traffic-insights">
+    <p>Traffic to IRCC sites is <strong>3% lower</strong> compared to October.</p>
+</div>
+
+
+<!-- Traffic sources -->
+<div id="traffic-sources-insights">
+    <p><strong>Search engines</strong> (mainly Google) continue to drive most traffic to IRCC content, highlighting the importance of SEO (search engine optimization). </p>
+    <p>Of the traffic coming from social networks, over half of traffic is referred from <strong>Facebook</strong>.</p>
+</div>
+
+<!-- Top content -->
+<div id="top-content-insights">
+    <ul class="lst-scpd">
+        <li><strong>Signing in</strong> remains a top task, as 1 in 5 visits includes visiting the secure sign-in landing page.</li>
+        <li>Users want to manage their <strong>applications</strong>. Of the topics on the Immigration theme page, over half of the clicks are on the My application link.</li>
+        <li><strong>Visitor visa</strong> is clearly the most popular Visit program receiving nearly 3/4 of the doormat clicks.</li>
+        <li><strong>Express Entry</strong> remains the most popular immigration program, receiving 1/3 of the doormat clicks on the Immigrate topic page.</li>
+        <li>Nearly half of doormat clicks on the Get a work permit page are for regular work permits for <strong>temporary workers</strong>.</li>
+    </ul>
+</div>
+
+<!-- TSS -->
+<div id="tss-insights">
+    <p>Task success decreased by less than 1%, while ease and satisfaction increased by 2-3%.</p>
+    <p>"<strong>Apply for an eTA</strong>" is now the best-performing task.</p>
+</div>
+
+<!-- Contact & Helpcentre -->
+<div id="contact-hc-insights">
+    <h4 class="mrgn-tp-0">Contact us</h4>
+    <p>The <Strong>Passport Help Centre</Strong> has the highest percentage of visits that click on the Contact Us link in the footer.</p>
+
+    <h4>Help Centre</h4>
+    <p>The <Strong>Contact IRCC</Strong> and <strong>Contact IEC</Strong> pages have the highest percentage of visits that click on the Help Centre link in the footer.</p>
+</div>
+
+<!-- News -->
+<div id="news-insights">
+    <p>The top news release was about new program regulations for international <Strong>students</Strong>.</p>
+    <p>The top web notice was about the end of <Strong>Student Direct Stream</Strong>.</p>
+</div>
+
+<!-- Special measures -->
+<div id="special-measures-insights">
+    <p>The most popular special measures content continues to be the immigration measures for <strong>Ukraine</strong>.</p>
+</div>
+
+<!-- Campaigns -->
+<div id="campaigns-insights">
+    <p>The top campaign continues to be about eTAs and visitor visas for <Strong>Mexican citizens</Strong>.</p>
+</div>
+
+<!-- Mobile -->
+<div id="mobile-insights">
+    <p><strong>More than half</strong> of visits are on mobile devices.</p>
+    <p>The page with the highest percentage of mobile visits is about travelling to Canada from <Strong>India</Strong>.</p>
+    <p><strong>Note:</strong> Pages with less than 1K visits in a month are excluded.</p>
+</div>
+