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| <!-- October 2024 --> | ||
| <!-- Traffic --> | ||
| <div id="traffic-insights"> | ||
| <p>Traffic to IRCC sites is <strong>3% lower</strong> compared to October.</p> | ||
| </div> | ||
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| <!-- Traffic sources --> | ||
| <div id="traffic-sources-insights"> | ||
| <p><strong>Search engines</strong> (mainly Google) continue to drive most traffic to IRCC content, highlighting the importance of SEO (search engine optimization). </p> | ||
| <p>Of the traffic coming from social networks, over half of traffic is referred from <strong>Facebook</strong>.</p> | ||
| </div> | ||
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| <!-- Top content --> | ||
| <div id="top-content-insights"> | ||
| <ul class="lst-scpd"> | ||
| <li><strong>Signing in</strong> remains a top task, as 1 in 5 visits includes visiting the secure sign-in landing page.</li> | ||
| <li>Users want to manage their <strong>applications</strong>. Of the topics on the Immigration theme page, over half of the clicks are on the My application link.</li> | ||
| <li><strong>Visitor visa</strong> is clearly the most popular Visit program receiving nearly 3/4 of the doormat clicks.</li> | ||
| <li><strong>Express Entry</strong> remains the most popular immigration program, receiving 1/3 of the doormat clicks on the Immigrate topic page.</li> | ||
| <li>Nearly half of doormat clicks on the Get a work permit page are for regular work permits for <strong>temporary workers</strong>.</li> | ||
| </ul> | ||
| </div> | ||
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| <!-- TSS --> | ||
| <div id="tss-insights"> | ||
| <p>Task success decreased by less than 1%, while ease and satisfaction increased by 2-3%.</p> | ||
| <p>"<strong>Apply for an eTA</strong>" is now the best-performing task.</p> | ||
| </div> | ||
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| <!-- Contact & Helpcentre --> | ||
| <div id="contact-hc-insights"> | ||
| <h4 class="mrgn-tp-0">Contact us</h4> | ||
| <p>The <Strong>Passport Help Centre</Strong> has the highest percentage of visits that click on the Contact Us link in the footer.</p> | ||
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| <h4>Help Centre</h4> | ||
| <p>The <Strong>Contact IRCC</Strong> and <strong>Contact IEC</Strong> pages have the highest percentage of visits that click on the Help Centre link in the footer.</p> | ||
| </div> | ||
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| <!-- News --> | ||
| <div id="news-insights"> | ||
| <p>The top news release was about new program regulations for international <Strong>students</Strong>.</p> | ||
| <p>The top web notice was about the end of <Strong>Student Direct Stream</Strong>.</p> | ||
| </div> | ||
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| <!-- Special measures --> | ||
| <div id="special-measures-insights"> | ||
| <p>The most popular special measures content continues to be the immigration measures for <strong>Ukraine</strong>.</p> | ||
| </div> | ||
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| <!-- Campaigns --> | ||
| <div id="campaigns-insights"> | ||
| <p>The top campaign continues to be about eTAs and visitor visas for <Strong>Mexican citizens</Strong>.</p> | ||
| </div> | ||
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| <!-- Mobile --> | ||
| <div id="mobile-insights"> | ||
| <p><strong>More than half</strong> of visits are on mobile devices.</p> | ||
| <p>The page with the highest percentage of mobile visits is about travelling to Canada from <Strong>India</Strong>.</p> | ||
| <p><strong>Note:</strong> Pages with less than 1K visits in a month are excluded.</p> | ||
| </div> | ||
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