diff --git a/crm/api/doc.py b/crm/api/doc.py
index 84a84458f..de1b82dc7 100644
--- a/crm/api/doc.py
+++ b/crm/api/doc.py
@@ -611,10 +611,10 @@ def get_field_obj(field):
 		"all_properties": field,
 	}
 
-	obj["placeholder"] = "Add " + field.label + "..."
+	obj["placeholder"] = field.placeholder or "Add " + field.label + "..."
 
 	if field.fieldtype == "Link":
-		obj["placeholder"] = "Select " + field.label + "..."
+		obj["placeholder"] = field.placeholder or "Select " + field.label + "..."
 		obj["doctype"] = field.options
 	elif field.fieldtype == "Select" and field.options:
 		obj["options"] = [{"label": option, "value": option} for option in field.options.split("\n")]
@@ -686,6 +686,7 @@ def get_fields(doctype: str, allow_all_fieldtypes: bool = False):
 				"mandatory_depends_on": field.mandatory_depends_on,
 				"read_only_depends_on": field.read_only_depends_on,
 				"link_filters": field.get("link_filters"),
+				"placeholder": field.placeholder,
 			})
 
 	return _fields
diff --git a/crm/fcrm/doctype/crm_fields_layout/crm_fields_layout.py b/crm/fcrm/doctype/crm_fields_layout/crm_fields_layout.py
index 3129c4780..72bbcf78d 100644
--- a/crm/fcrm/doctype/crm_fields_layout/crm_fields_layout.py
+++ b/crm/fcrm/doctype/crm_fields_layout/crm_fields_layout.py
@@ -44,6 +44,7 @@ def get_fields_layout(doctype: str, type: str):
 					"type": field.fieldtype,
 					"options": field.options,
 					"mandatory": field.reqd,
+					"placeholder": field.placeholder,
 				}
 				section["fields"][section.get("fields").index(field["name"])] = field