diff --git a/src/Fluxera.ValueObject/PrimitiveValueObject.cs b/src/Fluxera.ValueObject/PrimitiveValueObject.cs
index db59def..fc271a3 100644
--- a/src/Fluxera.ValueObject/PrimitiveValueObject.cs
+++ b/src/Fluxera.ValueObject/PrimitiveValueObject.cs
@@ -2,6 +2,7 @@
 {
 	using System;
 	using System.Collections.Generic;
+	using System.ComponentModel;
 	using Fluxera.Guards;
 	using Fluxera.Utilities.Extensions;
 	using JetBrains.Annotations;
@@ -18,6 +19,7 @@
 	/// <typeparam name="TValueObject">The type of the value object.</typeparam>
 	/// <typeparam name="TValue">The type of the value.</typeparam>
 	[PublicAPI]
+	[TypeConverter(typeof(PrimitiveValueObjectConverter))]
 	public abstract class PrimitiveValueObject<TValueObject, TValue> : ValueObject<TValueObject>, IComparable<TValueObject>
 		where TValueObject : PrimitiveValueObject<TValueObject, TValue>
 		where TValue : IComparable
diff --git a/src/Fluxera.ValueObject/PrimitiveValueObjectConverter.cs b/src/Fluxera.ValueObject/PrimitiveValueObjectConverter.cs
new file mode 100644
index 0000000..0ff83bb
--- /dev/null
+++ b/src/Fluxera.ValueObject/PrimitiveValueObjectConverter.cs
@@ -0,0 +1,126 @@
+namespace Fluxera.ValueObject
+{
+	using System;
+	using System.Collections.Concurrent;
+	using System.ComponentModel;
+	using System.Globalization;
+	using Fluxera.Guards;
+
+	internal sealed class PrimitiveValueObjectConverter : TypeConverter
+	{
+		private static readonly ConcurrentDictionary<Type, TypeConverter> ActualConverters = new ConcurrentDictionary<Type, TypeConverter>();
+
+		private readonly TypeConverter innerConverter;
+
+		public PrimitiveValueObjectConverter(Type primitiveValueObjectType)
+		{
+			this.innerConverter = ActualConverters.GetOrAdd(primitiveValueObjectType, CreateActualConverter);
+		}
+
+		public override bool CanConvertFrom(ITypeDescriptorContext context, Type sourceType)
+		{
+			return this.innerConverter.CanConvertFrom(context, sourceType);
+		}
+
+		public override bool CanConvertTo(ITypeDescriptorContext context, Type destinationType)
+		{
+			return this.innerConverter.CanConvertTo(context, destinationType);
+		}
+
+		public override object ConvertFrom(ITypeDescriptorContext context, CultureInfo culture, object value)
+		{
+			return this.innerConverter.ConvertFrom(context, culture, value);
+		}
+
+		public override object ConvertTo(ITypeDescriptorContext context, CultureInfo culture, object value, Type destinationType)
+		{
+			return this.innerConverter.ConvertTo(context, culture, value, destinationType);
+		}
+
+		private static TypeConverter CreateActualConverter(Type primitiveValueObjectType)
+		{
+			if(!primitiveValueObjectType.IsPrimitiveValueObject())
+			{
+				throw new InvalidOperationException($"The type '{primitiveValueObjectType}' is not a primitive value-object.");
+			}
+
+			Type valueType = primitiveValueObjectType.GetValueType();
+			Type actualConverterType = typeof(PrimitiveValueObjectConverter<,>).MakeGenericType(primitiveValueObjectType, valueType);
+			return (TypeConverter)Activator.CreateInstance(actualConverterType);
+		}
+	}
+
+	internal sealed class PrimitiveValueObjectConverter<TValueObject, TValue> : TypeConverter
+		where TValueObject : PrimitiveValueObject<TValueObject, TValue>
+		where TValue : IComparable
+	{
+		private static TypeConverter ValueConverter { get; } = GetIdValueConverter();
+
+		private static TypeConverter GetIdValueConverter()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(TValue));
+
+			if(!converter.CanConvertFrom(typeof(string)))
+			{
+				throw new InvalidOperationException(
+					$"The type '{typeof(TValue)}' doesn't have a converter that can convert from string.");
+			}
+
+			return converter;
+		}
+
+		/// <inheritdoc />
+		public override bool CanConvertFrom(ITypeDescriptorContext context, Type sourceType)
+		{
+			return sourceType == typeof(string)
+				|| sourceType == typeof(TValue)
+				|| base.CanConvertFrom(context, sourceType);
+		}
+
+		/// <inheritdoc />
+		public override bool CanConvertTo(ITypeDescriptorContext context, Type destinationType)
+		{
+			return destinationType == typeof(string)
+				|| destinationType == typeof(TValue)
+				|| base.CanConvertTo(context, destinationType);
+		}
+
+		/// <inheritdoc />
+		public override object ConvertFrom(ITypeDescriptorContext context, CultureInfo culture, object value)
+		{
+			if(value is string str)
+			{
+				value = ValueConverter.ConvertFrom(str);
+			}
+
+			if(value is TValue idValue)
+			{
+				object instance = Activator.CreateInstance(typeof(TValueObject), new object[] { idValue });
+				return instance;
+			}
+
+			return base.ConvertFrom(context, culture, value);
+		}
+
+		/// <inheritdoc />
+		public override object ConvertTo(ITypeDescriptorContext context, CultureInfo culture, object value, Type destinationType)
+		{
+			Guard.Against.Null(value);
+
+			PrimitiveValueObject<TValueObject, TValue> primitiveValueObject = (PrimitiveValueObject<TValueObject, TValue>)value;
+
+			TValue objectValue = primitiveValueObject.Value;
+			if(destinationType == typeof(string))
+			{
+				return objectValue.ToString();
+			}
+
+			if(destinationType == typeof(TValue))
+			{
+				return objectValue;
+			}
+
+			return base.ConvertTo(context, culture, value, destinationType);
+		}
+	}
+}
diff --git a/tests/Fluxera.ValueObject.UnitTests/TypeConverterTests.cs b/tests/Fluxera.ValueObject.UnitTests/TypeConverterTests.cs
new file mode 100644
index 0000000..1077933
--- /dev/null
+++ b/tests/Fluxera.ValueObject.UnitTests/TypeConverterTests.cs
@@ -0,0 +1,112 @@
+namespace Fluxera.ValueObject.UnitTests
+{
+	using System;
+	using System.ComponentModel;
+	using FluentAssertions;
+	using Fluxera.ValueObject.UnitTests.Model;
+	using NUnit.Framework;
+
+	[TestFixture]
+	public class TypeConverterTests
+	{
+		[Test]
+		public void ShouldConvertFromGuidStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(GuidValue));
+
+			GuidValue result = (GuidValue)converter.ConvertFromString("4c3668ce-3aaa-4adb-bece-05baa708e20f");
+			result.Should().NotBeNull();
+			result.Value.Should().NotBeEmpty().And.Be("4c3668ce-3aaa-4adb-bece-05baa708e20f");
+		}
+
+		[Test]
+		public void ShouldConvertFromGuidValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(GuidValue));
+
+			GuidValue result = (GuidValue)converter.ConvertFrom(Guid.Parse("4c3668ce-3aaa-4adb-bece-05baa708e20f"));
+			result.Should().NotBeNull();
+			result.Value.Should().NotBeEmpty().And.Be(Guid.Parse("4c3668ce-3aaa-4adb-bece-05baa708e20f"));
+		}
+
+		[Test]
+		public void ShouldConvertFromIntegerStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(IntValue));
+
+			IntValue result = (IntValue)converter.ConvertFromString("999");
+			result.Should().NotBeNull();
+			result.Value.Should().Be(999);
+		}
+
+		[Test]
+		public void ShouldConvertFromIntegerValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(IntValue));
+
+			IntValue result = (IntValue)converter.ConvertFrom(999);
+			result.Should().NotBeNull();
+			result.Value.Should().Be(999);
+		}
+
+		[Test]
+		public void ShouldConvertFromStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(StringValue));
+
+			StringValue result = (StringValue)converter.ConvertFromString("12345");
+			result.Should().NotBeNull();
+			result.Value.Should().NotBeEmpty().And.Be("12345");
+		}
+
+		[Test]
+		public void ShouldConvertToGuidStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(GuidValue));
+
+			GuidValue id = new GuidValue(Guid.Parse("2ca3459d-794e-4d25-9594-bc3849972e1f"));
+			string result = converter.ConvertToString(id);
+			result.Should().Be("2ca3459d-794e-4d25-9594-bc3849972e1f");
+		}
+
+		[Test]
+		public void ShouldConvertToGuidValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(GuidValue));
+
+			GuidValue id = new GuidValue(Guid.Parse("2ca3459d-794e-4d25-9594-bc3849972e1f"));
+			Guid result = (Guid)converter.ConvertTo(null, null, id, typeof(Guid));
+			result.Should().Be(Guid.Parse("2ca3459d-794e-4d25-9594-bc3849972e1f"));
+		}
+
+		[Test]
+		public void ShouldConvertToIntegerStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(IntValue));
+
+			IntValue id = new IntValue(999);
+			string result = converter.ConvertToString(id);
+			result.Should().Be("999");
+		}
+
+		[Test]
+		public void ShouldConvertToIntegerValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(IntValue));
+
+			IntValue id = new IntValue(999);
+			int result = (int)converter.ConvertTo(null, null, id, typeof(int));
+			result.Should().Be(999);
+		}
+
+		[Test]
+		public void ShouldConvertToStringValue()
+		{
+			TypeConverter converter = TypeDescriptor.GetConverter(typeof(StringValue));
+
+			StringValue id = new StringValue("12345");
+			string result = converter.ConvertToString(id);
+			result.Should().Be("12345");
+		}
+	}
+}