diff --git a/models/json-ld.js b/models/json-ld.js
new file mode 100644
index 000000000..07884324e
--- /dev/null
+++ b/models/json-ld.js
@@ -0,0 +1,99 @@
+import webserver from 'infra/webserver';
+import removeMarkdown from 'models/remove-markdown';
+
+function getBreadcrumb(items) {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'BreadcrumbList',
+    itemListElement: items.map((item, index) => ({
+      '@type': 'ListItem',
+      position: index + 1,
+      name: item.name,
+      item: item.url,
+    })),
+  };
+}
+
+function getOrganization() {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'Organization',
+    url: webserver.host,
+    logo: `${webserver.host}/brand/rounded-light-filled.svg`,
+    name: 'TabNews',
+    description:
+      'O TabNews é um site focado na comunidade da área de tecnologia, destinado a debates e troca de conhecimentos por meio de publicações e comentários criados pelos próprios usuários.',
+    email: 'contato@tabnews.com.br',
+    foundingDate: '2022-05-06T15:20:01.158Z',
+  };
+}
+
+function getPosting(content) {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'DiscussionForumPosting',
+    headline: content.title,
+    sharedContent: content.source_url ? { '@type': 'WebPage', url: content.source_url } : undefined,
+    ...getCommonPostingAndComment(content),
+  };
+}
+
+function getCommonPostingAndComment(content) {
+  return {
+    identifier: content.id,
+    author: {
+      '@type': 'Person',
+      name: content.owner_username,
+      identifier: content.owner_id,
+      url: `${webserver.host}/${content.owner_username}`,
+    },
+    url: `${webserver.host}/${content.owner_username}/${content.slug}`,
+    datePublished: content.published_at,
+    dateModified: content.updated_at,
+    text: removeMarkdown(content.body),
+    interactionStatistic: [
+      {
+        '@type': 'InteractionCounter',
+        interactionType: 'https://schema.org/LikeAction',
+        userInteractionCount: content.tabcoins_credit,
+      },
+      {
+        '@type': 'InteractionCounter',
+        interactionType: 'https://schema.org/DislikeAction',
+        userInteractionCount: Math.abs(content.tabcoins_debit),
+      },
+      {
+        '@type': 'InteractionCounter',
+        interactionType: 'https://schema.org/CommentAction',
+        userInteractionCount: content.children_deep_count,
+      },
+    ],
+    comment:
+      content.children?.map((child) => ({
+        '@type': 'Comment',
+        ...getCommonPostingAndComment(child),
+      })) ?? [],
+  };
+}
+
+function getProfile(user) {
+  return {
+    '@context': 'https://schema.org',
+    '@type': 'ProfilePage',
+    dateCreated: user.created_at,
+    dateModified: user.updated_at,
+    mainEntity: {
+      '@type': 'Person',
+      name: user.username,
+      identifier: user.id,
+      description: user.description ? removeMarkdown(user.description) : undefined,
+    },
+  };
+}
+
+export default Object.freeze({
+  getBreadcrumb,
+  getOrganization,
+  getPosting,
+  getProfile,
+});
diff --git a/pages/[username]/[slug]/index.public.js b/pages/[username]/[slug]/index.public.js
index fe654f71a..9d0946296 100644
--- a/pages/[username]/[slug]/index.public.js
+++ b/pages/[username]/[slug]/index.public.js
@@ -8,6 +8,7 @@ import webserver from 'infra/webserver.js';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import removeMarkdown from 'models/remove-markdown.js';
 import user from 'models/user.js';
 import { useCollapse } from 'pages/interface';
@@ -378,6 +379,7 @@ export const getStaticProps = getStaticPropsRevalidate(async (context) => {
     canonical: secureContentFound.parent_id
       ? undefined
       : `${webserver.host}/${secureContentFound.owner_username}/${secureContentFound.slug}`,
+    jsonLd: jsonLd.getPosting(secureContentFound),
   };
 
   let secureRootContentFound = null;
diff --git a/pages/[username]/classificados/[page]/index.public.js b/pages/[username]/classificados/[page]/index.public.js
index 9aa741d6b..83375e323 100644
--- a/pages/[username]/classificados/[page]/index.public.js
+++ b/pages/[username]/classificados/[page]/index.public.js
@@ -4,8 +4,10 @@ import { getStaticPropsRevalidate } from 'next-swr';
 import { ContentList, DefaultLayout, UserHeader } from '@/TabNewsUI';
 import { FaUser } from '@/TabNewsUI/icons';
 import { NotFoundError } from 'errors';
+import webserver from 'infra/webserver';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 import { useUser } from 'pages/interface';
@@ -14,9 +16,24 @@ export default function RootContent({ contentListFound, pagination, username })
   const { push } = useRouter();
   const { user, isLoading } = useUser();
   const isAuthenticatedUser = user && user.username === username;
+  const breadcrumbItems = [
+    { name: username, url: `${webserver.host}/${username}` },
+    { name: 'Classificados', url: `${webserver.host}/${username}/classificados/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/${username}/classificados/${pagination.currentPage}`,
+    });
+  }
 
   return (
-    <DefaultLayout metadata={{ title: `Classificados · Página ${pagination.currentPage} · ${username}` }}>
+    <DefaultLayout
+      metadata={{
+        title: `Classificados · Página ${pagination.currentPage} · ${username}`,
+        jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
+      }}>
       <UserHeader username={username} adContentCount={pagination.totalRows} />
 
       <ContentList
diff --git a/pages/[username]/comentarios/[page]/index.public.js b/pages/[username]/comentarios/[page]/index.public.js
index 432b38108..09d8e1e5f 100644
--- a/pages/[username]/comentarios/[page]/index.public.js
+++ b/pages/[username]/comentarios/[page]/index.public.js
@@ -3,29 +3,47 @@ import { getStaticPropsRevalidate } from 'next-swr';
 import { ContentList, DefaultLayout, UserHeader } from '@/TabNewsUI';
 import { FaUser } from '@/TabNewsUI/icons';
 import { NotFoundError } from 'errors';
+import webserver from 'infra/webserver';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import removeMarkdown from 'models/remove-markdown.js';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 import { useUser } from 'pages/interface';
 
-export default function ChildContent({ contentListFound, pagination, username }) {
+export default function ChildContent({ contentListFound, pagination, userFound }) {
   const { user, isLoading } = useUser();
-  const isAuthenticatedUser = user && user.username === username;
+  const isAuthenticatedUser = user && user.username === userFound.username;
+
+  const breadcrumbItems = [
+    { name: userFound.username, url: `${webserver.host}/${userFound.username}` },
+    { name: 'Comentários', url: `${webserver.host}/${userFound.username}/comentarios/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/${userFound.username}/comentarios/${pagination.currentPage}`,
+    });
+  }
 
   return (
-    <DefaultLayout metadata={{ title: `Comentários · Página ${pagination.currentPage} · ${username}` }}>
-      <UserHeader username={username} childContentCount={pagination.totalRows} />
+    <DefaultLayout
+      metadata={{
+        title: `Comentários · Página ${pagination.currentPage} · ${userFound.username}`,
+        jsonLd: [jsonLd.getBreadcrumb(breadcrumbItems), jsonLd.getProfile(userFound)],
+      }}>
+      <UserHeader username={userFound.username} childContentCount={pagination.totalRows} />
 
       <ContentList
         contentList={contentListFound}
         pagination={pagination}
-        paginationBasePath={`/${username}/comentarios`}
+        paginationBasePath={`/${userFound.username}/comentarios`}
         emptyStateProps={{
           isLoading: isLoading,
           title: 'Nenhum comentário encontrado',
-          description: `${isAuthenticatedUser ? 'Você' : username} ainda não fez nenhum comentário.`,
+          description: `${isAuthenticatedUser ? 'Você' : userFound.username} ainda não fez nenhum comentário.`,
           icon: FaUser,
         }}
       />
@@ -108,7 +126,7 @@ export const getStaticProps = getStaticPropsRevalidate(async (context) => {
     props: {
       contentListFound: secureContentListFound,
       pagination: results.pagination,
-      username: secureUserFound.username,
+      userFound: secureUserFound,
     },
 
     revalidate: 10,
diff --git a/pages/[username]/conteudos/[page]/index.public.js b/pages/[username]/conteudos/[page]/index.public.js
index f84a50166..876d9159c 100644
--- a/pages/[username]/conteudos/[page]/index.public.js
+++ b/pages/[username]/conteudos/[page]/index.public.js
@@ -4,29 +4,47 @@ import { getStaticPropsRevalidate } from 'next-swr';
 import { ContentList, DefaultLayout, UserHeader } from '@/TabNewsUI';
 import { FaUser } from '@/TabNewsUI/icons';
 import { NotFoundError } from 'errors';
+import webserver from 'infra/webserver';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 import { useUser } from 'pages/interface';
 
-export default function RootContent({ contentListFound, pagination, username }) {
+export default function RootContent({ contentListFound, pagination, userFound }) {
   const { push } = useRouter();
   const { user, isLoading } = useUser();
-  const isAuthenticatedUser = user && user.username === username;
+  const isAuthenticatedUser = user && user.username === userFound.username;
+
+  const breadcrumbItems = [
+    { name: userFound.username, url: `${webserver.host}/${userFound.username}` },
+    { name: 'Publicações', url: `${webserver.host}/${userFound.username}/conteudos/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/${userFound.username}/conteudos/${pagination.currentPage}`,
+    });
+  }
 
   return (
-    <DefaultLayout metadata={{ title: `Publicações · Página ${pagination.currentPage} · ${username}` }}>
-      <UserHeader username={username} rootContentCount={pagination.totalRows} />
+    <DefaultLayout
+      metadata={{
+        title: `Publicações · Página ${pagination.currentPage} · ${userFound.username}`,
+        jsonLd: [jsonLd.getBreadcrumb(breadcrumbItems), jsonLd.getProfile(userFound)],
+      }}>
+      <UserHeader username={userFound.username} rootContentCount={pagination.totalRows} />
 
       <ContentList
         contentList={contentListFound}
         pagination={pagination}
-        paginationBasePath={`/${username}/conteudos`}
+        paginationBasePath={`/${userFound.username}/conteudos`}
         emptyStateProps={{
           isLoading: isLoading,
           title: 'Nenhuma publicação encontrada',
-          description: `${isAuthenticatedUser ? 'Você' : username} ainda não fez nenhuma publicação.`,
+          description: `${isAuthenticatedUser ? 'Você' : userFound.username} ainda não fez nenhuma publicação.`,
           icon: FaUser,
           action: isAuthenticatedUser && {
             text: 'Publicar conteúdo',
@@ -114,6 +132,7 @@ export const getStaticProps = getStaticPropsRevalidate(async (context) => {
       contentListFound: secureContentListFound,
       pagination: results.pagination,
       username: secureUserFound.username,
+      userFound: secureUserFound,
     },
 
     revalidate: 10,
diff --git a/pages/[username]/index.public.js b/pages/[username]/index.public.js
index d7dd41c97..a45fd763c 100644
--- a/pages/[username]/index.public.js
+++ b/pages/[username]/index.public.js
@@ -27,8 +27,10 @@ import {
 } from '@/TabNewsUI';
 import { CircleSlashIcon, GearIcon, KebabHorizontalIcon } from '@/TabNewsUI/icons';
 import { NotFoundError } from 'errors';
+import webserver from 'infra/webserver';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 import { createErrorMessage, useUser } from 'pages/interface';
@@ -47,7 +49,14 @@ export default function Page({ userFound: userFoundFallback }) {
   }
 
   return (
-    <DefaultLayout metadata={{ title: `${userFound.username}` }}>
+    <DefaultLayout
+      metadata={{
+        title: `${userFound.username}`,
+        jsonLd: [
+          jsonLd.getBreadcrumb([{ name: userFound.username, url: `${webserver.host}/${userFound.username}` }]),
+          jsonLd.getProfile(userFound),
+        ],
+      }}>
       <UserProfile key={userFound.id} userFound={userFound} onUpdate={onUpdate} />
     </DefaultLayout>
   );
diff --git a/pages/contato/index.public.js b/pages/contato/index.public.js
index a602f1730..f5598f3e7 100644
--- a/pages/contato/index.public.js
+++ b/pages/contato/index.public.js
@@ -1,6 +1,10 @@
 import { Box, DefaultLayout, Heading, Viewer } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
 
 export default function Page() {
+  const breadcrumbItems = [{ name: 'Contato', url: `${webserver.host}/contato` }];
+
   const body = `Leia com atenção qual a melhor forma de entrar em contato:
 
   ## Anúncios, Publicidade e Patrocínio
@@ -26,7 +30,7 @@ export default function Page() {
   `;
 
   return (
-    <DefaultLayout metadata={{ title: 'Contato' }}>
+    <DefaultLayout metadata={{ title: 'Contato', jsonLd: jsonLd.getBreadcrumb(breadcrumbItems) }}>
       <Box>
         <Heading as="h1">Contato</Heading>
         <Viewer value={body} clobberPrefix="" />
diff --git a/pages/faq/index.public.js b/pages/faq/index.public.js
index 061d424f2..37f6e2f4b 100644
--- a/pages/faq/index.public.js
+++ b/pages/faq/index.public.js
@@ -1,6 +1,10 @@
 import { Box, DefaultLayout, Heading, Viewer } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
 
 export default function Page() {
+  const breadcrumbItems = [{ name: 'FAQ', url: `${webserver.host}/faq` }];
+
   const faqContent = [
     {
       id: 'tabnews',
@@ -152,7 +156,7 @@ Após o fechamento da falha, o TabNews se compromete em criar um Postmortem púb
   const content = `${tableOfContents}\n\n${faqMarkdown}`;
 
   return (
-    <DefaultLayout metadata={{ title: 'FAQ - Perguntas frequentes' }}>
+    <DefaultLayout metadata={{ title: 'FAQ - Perguntas frequentes', jsonLd: jsonLd.getBreadcrumb(breadcrumbItems) }}>
       <Box sx={{ width: '100%' }}>
         <Heading as="h1">FAQ - Perguntas Frequentes</Heading>
         <Viewer areLinksTrusted value={content} clobberPrefix="" />
diff --git a/pages/index.public.js b/pages/index.public.js
index 2e203f115..52622602f 100644
--- a/pages/index.public.js
+++ b/pages/index.public.js
@@ -5,13 +5,14 @@ import { FaTree } from '@/TabNewsUI/icons';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function Home({ adFound, contentListFound, pagination }) {
   return (
     <>
-      <DefaultLayout>
+      <DefaultLayout metadata={{ jsonLd: jsonLd.getOrganization() }}>
         <ContentList
           ad={adFound}
           contentList={contentListFound}
diff --git a/pages/interface/components/Head/index.js b/pages/interface/components/Head/index.js
index 375203f93..954afa8b5 100644
--- a/pages/interface/components/Head/index.js
+++ b/pages/interface/components/Head/index.js
@@ -59,7 +59,11 @@ export function DefaultHead() {
 }
 
 export default function Head({ metadata, children }) {
-  const { type, title, description, image, url, noIndex, author, published_time, modified_time, canonical } =
+  function stringifyJsonLd(jsonLd) {
+    return typeof jsonLd === 'string' ? jsonLd : JSON.stringify(jsonLd);
+  }
+
+  const { type, title, description, image, url, noIndex, author, published_time, modified_time, canonical, jsonLd } =
     metadata || {};
 
   const canonicalUrl = canonical?.startsWith('http') ? canonical : `${webserverHost}${canonical}`;
@@ -114,6 +118,14 @@ export default function Head({ metadata, children }) {
 
       {modified_time && <meta property="article:modified_time" content={modified_time} />}
 
+      {Array.isArray(jsonLd)
+        ? jsonLd.map((data) => (
+            <script key={data['@type']} type="application/ld+json">
+              {stringifyJsonLd(data)}
+            </script>
+          ))
+        : jsonLd && <script type="application/ld+json">{stringifyJsonLd(jsonLd)}</script>}
+
       {children}
     </NextHead>
   );
diff --git a/pages/museu/index.public.js b/pages/museu/index.public.js
index 36f6388ea..63f2b78f4 100644
--- a/pages/museu/index.public.js
+++ b/pages/museu/index.public.js
@@ -1,11 +1,16 @@
 import { Box, DefaultLayout, PrimerLink, Text } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
 
 export default function Page() {
+  const breadcrumbItems = [{ name: 'Museu', url: `${webserver.host}/museu` }];
+
   return (
     <DefaultLayout
       metadata={{
         title: 'Museu',
         description: 'Esta página é humilde, porém traz coisas muito importantes da história do TabNews.',
+        jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
       }}>
       <Box>
         <Text as="h1">Museu TabNews</Text>
diff --git a/pages/pagina/[page]/index.public.js b/pages/pagina/[page]/index.public.js
index 41d885dcf..c5bd1e0b3 100644
--- a/pages/pagina/[page]/index.public.js
+++ b/pages/pagina/[page]/index.public.js
@@ -5,13 +5,27 @@ import webserver from 'infra/webserver';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function Home({ adFound, contentListFound, pagination }) {
+  let breadcrumbItems;
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems = [
+      { name: 'Relevantes', url: webserver.host },
+      { name: `Página ${pagination.currentPage}`, url: `${webserver.host}/pagina/${pagination.currentPage}` },
+    ];
+  }
+
   return (
     <>
-      <DefaultLayout metadata={{ title: `Página ${pagination.currentPage} · Relevantes` }}>
+      <DefaultLayout
+        metadata={{
+          title: `Página ${pagination.currentPage} · Relevantes`,
+          jsonLd: breadcrumbItems ? jsonLd.getBreadcrumb(breadcrumbItems) : undefined,
+        }}>
         <ContentList ad={adFound} contentList={contentListFound} pagination={pagination} paginationBasePath="/pagina" />
       </DefaultLayout>
     </>
diff --git a/pages/publicar/index.public.js b/pages/publicar/index.public.js
index 99cdb6222..c14f0afc9 100644
--- a/pages/publicar/index.public.js
+++ b/pages/publicar/index.public.js
@@ -3,6 +3,8 @@ import { useEffect } from 'react';
 import useSWR from 'swr';
 
 import { Box, Content, DefaultLayout, Flash, Heading, Link } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
 import { useUser } from 'pages/interface';
 
 export default function Post() {
@@ -21,8 +23,10 @@ export default function Post() {
     }
   }, [user, router, isLoading]);
 
+  const breadcrumbItems = [{ name: 'Publicar', url: `${webserver.host}/publicar` }];
+
   return (
-    <DefaultLayout metadata={{ title: 'Publicar novo conteúdo' }}>
+    <DefaultLayout metadata={{ title: 'Publicar novo conteúdo', jsonLd: jsonLd.getBreadcrumb(breadcrumbItems) }}>
       {contents?.length === 0 && (
         <Box sx={{ width: '100%', mb: 3 }}>
           <Flash variant="warning">
diff --git a/pages/recentes/classificados/[page]/index.public.js b/pages/recentes/classificados/[page]/index.public.js
index a9a82ca03..e15e00c0a 100644
--- a/pages/recentes/classificados/[page]/index.public.js
+++ b/pages/recentes/classificados/[page]/index.public.js
@@ -4,15 +4,29 @@ import { ContentList, DefaultLayout, RecentTabNav } from '@/TabNewsUI';
 import webserver from 'infra/webserver';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function ContentsPage({ contentListFound, pagination }) {
+  const breadcrumbItems = [
+    { name: 'Recentes', url: `${webserver.host}/recentes/pagina/1` },
+    { name: 'Classificados', url: `${webserver.host}/recentes/classificados/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/recentes/classificados/${pagination.currentPage}`,
+    });
+  }
+
   return (
     <DefaultLayout
       metadata={{
         title: `Página ${pagination.currentPage} · Classificados Recentes`,
         description: 'Classificados do TabNews ordenados pelos mais recentes.',
+        jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
       }}>
       <RecentTabNav />
       <ContentList
diff --git a/pages/recentes/comentarios/[page]/index.public.js b/pages/recentes/comentarios/[page]/index.public.js
index f998b8dab..1b18eb485 100644
--- a/pages/recentes/comentarios/[page]/index.public.js
+++ b/pages/recentes/comentarios/[page]/index.public.js
@@ -5,16 +5,30 @@ import webserver from 'infra/webserver';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import removeMarkdown from 'models/remove-markdown';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function CommentsPage({ adFound, contentListFound, pagination }) {
+  const breadcrumbItems = [
+    { name: 'Recentes', url: `${webserver.host}/recentes/pagina/1` },
+    { name: 'Comentários', url: `${webserver.host}/recentes/comentarios/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/recentes/comentarios/${pagination.currentPage}`,
+    });
+  }
+
   return (
     <DefaultLayout
       metadata={{
         title: `Página ${pagination.currentPage} · Comentários Recentes`,
         description: 'Comentários no TabNews ordenados pelos mais recentes.',
+        jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
       }}>
       <RecentTabNav />
       <ContentList
diff --git a/pages/recentes/pagina/[page]/index.public.js b/pages/recentes/pagina/[page]/index.public.js
index bd49e75c6..f4f90208a 100644
--- a/pages/recentes/pagina/[page]/index.public.js
+++ b/pages/recentes/pagina/[page]/index.public.js
@@ -5,16 +5,27 @@ import webserver from 'infra/webserver';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function Home({ adFound, contentListFound, pagination }) {
+  const breadcrumbItems = [{ name: 'Recentes', url: `${webserver.host}/recentes/pagina/1` }];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/recentes/pagina/${pagination.currentPage}`,
+    });
+  }
+
   return (
     <>
       <DefaultLayout
         metadata={{
           title: `Página ${pagination.currentPage} · Recentes`,
           description: 'Publicações no TabNews ordenadas pelas mais recentes.',
+          jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
         }}>
         <RecentTabNav />
         <ContentList
diff --git a/pages/recentes/todos/[page]/index.public.js b/pages/recentes/todos/[page]/index.public.js
index a268592b2..54073e044 100644
--- a/pages/recentes/todos/[page]/index.public.js
+++ b/pages/recentes/todos/[page]/index.public.js
@@ -5,16 +5,30 @@ import webserver from 'infra/webserver';
 import ad from 'models/advertisement';
 import authorization from 'models/authorization.js';
 import content from 'models/content.js';
+import jsonLd from 'models/json-ld';
 import removeMarkdown from 'models/remove-markdown';
 import user from 'models/user.js';
 import validator from 'models/validator.js';
 
 export default function ContentsPage({ adFound, contentListFound, pagination }) {
+  const breadcrumbItems = [
+    { name: 'Recentes', url: `${webserver.host}/recentes/pagina/1` },
+    { name: 'Todos', url: `${webserver.host}/recentes/todos/1` },
+  ];
+
+  if (pagination.currentPage > 1) {
+    breadcrumbItems.push({
+      name: `Página ${pagination.currentPage}`,
+      url: `${webserver.host}/recentes/todos/${pagination.currentPage}`,
+    });
+  }
+
   return (
     <DefaultLayout
       metadata={{
         title: `Página ${pagination.currentPage} · Conteúdos Recentes`,
         description: 'Conteúdos no TabNews ordenados pelos mais recentes.',
+        jsonLd: jsonLd.getBreadcrumb(breadcrumbItems),
       }}>
       <RecentTabNav />
       <ContentList
diff --git a/pages/status/index.public.js b/pages/status/index.public.js
index 035b2ad40..0fb04dbe6 100644
--- a/pages/status/index.public.js
+++ b/pages/status/index.public.js
@@ -4,7 +4,9 @@ import useSWR from 'swr';
 import { BarChart } from '@/Charts';
 import Graph from '@/Graph';
 import { Box, DefaultLayout, Heading, Label, LabelGroup, Truncate } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
 import analytics from 'models/analytics.js';
+import jsonLd from 'models/json-ld';
 import { useUser } from 'pages/interface';
 
 export default function Page({ usersCreated, rootContentPublished, childContentPublished, votesGraph, votesTaken }) {
@@ -29,8 +31,10 @@ export default function Page({ usersCreated, rootContentPublished, childContentP
     refreshInterval: 1000 * 10,
   });
 
+  const breadcrumbItems = [{ name: 'Status', url: `${webserver.host}/status` }];
+
   return (
-    <DefaultLayout metadata={{ title: 'Estatísticas e Status do Site' }}>
+    <DefaultLayout metadata={{ title: 'Estatísticas e Status do Site', jsonLd: jsonLd.getBreadcrumb(breadcrumbItems) }}>
       <Box sx={{ display: 'flex', flexDirection: 'column', width: '100%' }}>
         <Heading as="h1">Estatísticas e Status do Site</Heading>
 
diff --git a/pages/termos-de-uso/index.public.js b/pages/termos-de-uso/index.public.js
index de6baf671..ed496d641 100644
--- a/pages/termos-de-uso/index.public.js
+++ b/pages/termos-de-uso/index.public.js
@@ -1,6 +1,10 @@
 import { Box, DefaultLayout, Heading, Viewer } from '@/TabNewsUI';
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
 
 export default function Page() {
+  const breadcrumbItems = [{ name: 'Termos de Uso', url: `${webserver.host}/termos-de-uso` }];
+
   const body = `Ao utilizar o TabNews você está de acordo com os seguintes termos:
 
   ## TabNews
@@ -43,7 +47,7 @@ export default function Page() {
   `;
 
   return (
-    <DefaultLayout metadata={{ title: 'Termos de Uso' }}>
+    <DefaultLayout metadata={{ title: 'Termos de Uso', jsonLd: jsonLd.getBreadcrumb(breadcrumbItems) }}>
       <Box>
         <Heading as="h1">Termos de Uso</Heading>
         <Viewer areLinksTrusted value={body} clobberPrefix="" />
diff --git a/tests/unit/models/json-ld.test.js b/tests/unit/models/json-ld.test.js
new file mode 100644
index 000000000..3f137cb99
--- /dev/null
+++ b/tests/unit/models/json-ld.test.js
@@ -0,0 +1,385 @@
+import webserver from 'infra/webserver';
+import jsonLd from 'models/json-ld';
+
+describe('json-ld model', () => {
+  describe('getBreadcrumb', () => {
+    test('complete breadcrumb', () => {
+      const breadcrumbItems = [
+        { name: 'Recentes', url: 'https://tabnews.com.br/recentes/pagina/1' },
+        { name: 'Todos', url: 'https://tabnews.com.br/recentes/todos/1' },
+        { name: 'Página 7', url: 'https://tabnews.com.br/recentes/todos/7' },
+      ];
+
+      expect(jsonLd.getBreadcrumb(breadcrumbItems)).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'BreadcrumbList',
+        itemListElement: [
+          { '@type': 'ListItem', position: 1, name: 'Recentes', item: 'https://tabnews.com.br/recentes/pagina/1' },
+          { '@type': 'ListItem', position: 2, name: 'Todos', item: 'https://tabnews.com.br/recentes/todos/1' },
+          { '@type': 'ListItem', position: 3, name: 'Página 7', item: 'https://tabnews.com.br/recentes/todos/7' },
+        ],
+      });
+    });
+  });
+
+  describe('getOrganization', () => {
+    test('organization with a logo for a white background', () => {
+      expect(jsonLd.getOrganization()).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'Organization',
+        url: webserver.host,
+        logo: `${webserver.host}/brand/rounded-light-filled.svg`,
+        name: 'TabNews',
+        description:
+          'O TabNews é um site focado na comunidade da área de tecnologia, destinado a debates e troca de conhecimentos por meio de publicações e comentários criados pelos próprios usuários.',
+        email: 'contato@tabnews.com.br',
+        foundingDate: '2022-05-06T15:20:01.158Z',
+      });
+    });
+  });
+
+  describe('getPosting', () => {
+    test('root content without children', () => {
+      const content = {
+        id: '2a0afc7a-0778-493e-ab5f-2517e303d746',
+        owner_id: '78c5e17c-14a7-4a32-a932-578477145961',
+        parent_id: null,
+        slug: 'content-slug',
+        title: 'Content title',
+        body: '# My body with _markdown_\n**Formatting** :)',
+        status: 'published',
+        type: 'content',
+        source_url: 'https://www.tabnews.com.br/recentes/pagina/1',
+        created_at: new Date('2024-05-12T04:12:32.831Z'),
+        updated_at: new Date('2024-08-10T20:11:38.290Z'),
+        published_at: new Date('2024-05-13T04:33:12.421Z'),
+        deleted_at: null,
+        owner_username: 'ownerName',
+        tabcoins: 8,
+        tabcoins_credit: 10,
+        tabcoins_debit: -2,
+        children_deep_count: 0,
+      };
+
+      expect(jsonLd.getPosting(content)).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'DiscussionForumPosting',
+        headline: 'Content title',
+        sharedContent: {
+          '@type': 'WebPage',
+          url: 'https://www.tabnews.com.br/recentes/pagina/1',
+        },
+        identifier: content.id,
+        author: {
+          '@type': 'Person',
+          name: 'ownerName',
+          identifier: content.owner_id,
+          url: `${webserver.host}/ownerName`,
+        },
+        url: `${webserver.host}/ownerName/content-slug`,
+        datePublished: content.published_at,
+        dateModified: content.updated_at,
+        text: 'My body with markdown Formatting :)',
+        interactionStatistic: [
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/LikeAction',
+            userInteractionCount: 10,
+          },
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/DislikeAction',
+            userInteractionCount: 2,
+          },
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/CommentAction',
+            userInteractionCount: 0,
+          },
+        ],
+        comment: [],
+      });
+    });
+
+    test('root content with children', () => {
+      const content = {
+        id: '3025c3a5-caca-4299-9ed1-769ffe4e37da',
+        owner_id: '25553d73-b7dd-47aa-b894-c8b5acc7de83',
+        parent_id: null,
+        slug: 'my-content',
+        title: 'My new content',
+        body: 'Root content body',
+        status: 'published',
+        type: 'content',
+        source_url: null,
+        created_at: new Date('2024-07-18T13:22:11.387Z'),
+        updated_at: new Date('2024-07-20T10:14:49.894Z'),
+        published_at: new Date('2024-07-19T19:25:31.993Z'),
+        deleted_at: null,
+        owner_username: 'rootContentUser',
+        tabcoins: 3,
+        tabcoins_credit: 3,
+        tabcoins_debit: -1,
+        children_deep_count: 4,
+        children: [
+          {
+            id: '4d8ae77a-3e0a-4631-8d61-278ba4245392',
+            owner_id: '991c8775-7bc3-4472-99a6-13ca45817e6b',
+            parent_id: '3025c3a5-caca-4299-9ed1-769ffe4e37da',
+            slug: 'first-child-content',
+            title: null,
+            body: 'First child content',
+            status: 'published',
+            type: 'content',
+            source_url: null,
+            created_at: new Date('2024-07-19T20:11:03.100Z'),
+            updated_at: new Date('2024-07-19T20:11:37.530Z'),
+            published_at: new Date('2024-07-19T20:11:05.200Z'),
+            deleted_at: null,
+            owner_username: 'userChild1',
+            tabcoins: 3,
+            tabcoins_credit: 2,
+            tabcoins_debit: 0,
+            children_deep_count: 1,
+            children: [
+              {
+                id: '76c09a77-240f-41a5-abf9-ae6bdb20945d',
+                owner_id: '12cef543-fa6f-48bb-90d4-fae0b1d65684',
+                parent_id: '4d8ae77a-3e0a-4631-8d61-278ba4245392',
+                slug: 'first-child-child',
+                title: null,
+                body: "First child's child",
+                status: 'published',
+                type: 'content',
+                source_url: null,
+                created_at: new Date('2024-01-30T15:12:33.121Z'),
+                updated_at: new Date('2024-02-03T12:02:10.424Z'),
+                published_at: new Date('2024-02-02T15:13:22.595Z'),
+                deleted_at: null,
+                owner_username: 'userChild11',
+                tabcoins: 0,
+                tabcoins_credit: 0,
+                tabcoins_debit: 0,
+                children_deep_count: 0,
+                children: [],
+              },
+            ],
+          },
+          {
+            id: '88c7e29f-e1d1-440e-9c84-b96c68e4e035',
+            owner_id: '2b35ca93-2424-45a3-8cfd-7195e6c8e281',
+            parent_id: '3025c3a5-caca-4299-9ed1-769ffe4e37da',
+            slug: 'second-child',
+            title: null,
+            body: 'Second child',
+            status: 'published',
+            type: 'content',
+            source_url: null,
+            created_at: new Date('2024-01-01T10:15:18.921Z'),
+            updated_at: new Date('2024-02-25T15:32:49.894Z'),
+            published_at: new Date('2024-01-10T19:13:31.993Z'),
+            deleted_at: null,
+            owner_username: 'userChild2',
+            tabcoins: -1,
+            tabcoins_credit: 1,
+            tabcoins_debit: -2,
+            children_deep_count: 1,
+            children: [],
+          },
+        ],
+      };
+
+      expect(jsonLd.getPosting(content)).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'DiscussionForumPosting',
+        headline: 'My new content',
+        sharedContent: undefined,
+        identifier: content.id,
+        author: {
+          '@type': 'Person',
+          name: 'rootContentUser',
+          identifier: content.owner_id,
+          url: `${webserver.host}/rootContentUser`,
+        },
+        url: `${webserver.host}/rootContentUser/my-content`,
+        datePublished: content.published_at,
+        dateModified: content.updated_at,
+        text: 'Root content body',
+        interactionStatistic: [
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/LikeAction',
+            userInteractionCount: 3,
+          },
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/DislikeAction',
+            userInteractionCount: 1,
+          },
+          {
+            '@type': 'InteractionCounter',
+            interactionType: 'https://schema.org/CommentAction',
+            userInteractionCount: 4,
+          },
+        ],
+        comment: [
+          {
+            '@type': 'Comment',
+            identifier: content.children[0].id,
+            author: {
+              '@type': 'Person',
+              name: 'userChild1',
+              identifier: content.children[0].owner_id,
+              url: `${webserver.host}/userChild1`,
+            },
+            url: `${webserver.host}/userChild1/first-child-content`,
+            datePublished: content.children[0].published_at,
+            dateModified: content.children[0].updated_at,
+            text: 'First child content',
+            interactionStatistic: [
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/LikeAction',
+                userInteractionCount: 2,
+              },
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/DislikeAction',
+                userInteractionCount: 0,
+              },
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/CommentAction',
+                userInteractionCount: 1,
+              },
+            ],
+            comment: [
+              {
+                '@type': 'Comment',
+                identifier: content.children[0].children[0].id,
+                author: {
+                  '@type': 'Person',
+                  name: 'userChild11',
+                  identifier: content.children[0].children[0].owner_id,
+                  url: `${webserver.host}/userChild11`,
+                },
+                url: `${webserver.host}/userChild11/first-child-child`,
+                datePublished: content.children[0].children[0].published_at,
+                dateModified: content.children[0].children[0].updated_at,
+                text: "First child's child",
+                interactionStatistic: [
+                  {
+                    '@type': 'InteractionCounter',
+                    interactionType: 'https://schema.org/LikeAction',
+                    userInteractionCount: 0,
+                  },
+                  {
+                    '@type': 'InteractionCounter',
+                    interactionType: 'https://schema.org/DislikeAction',
+                    userInteractionCount: 0,
+                  },
+                  {
+                    '@type': 'InteractionCounter',
+                    interactionType: 'https://schema.org/CommentAction',
+                    userInteractionCount: 0,
+                  },
+                ],
+                comment: [],
+              },
+            ],
+          },
+          {
+            '@type': 'Comment',
+            identifier: content.children[1].id,
+            author: {
+              '@type': 'Person',
+              name: 'userChild2',
+              identifier: content.children[1].owner_id,
+              url: `${webserver.host}/userChild2`,
+            },
+            url: `${webserver.host}/userChild2/second-child`,
+            datePublished: content.children[1].published_at,
+            dateModified: content.children[1].updated_at,
+            text: 'Second child',
+            interactionStatistic: [
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/LikeAction',
+                userInteractionCount: 1,
+              },
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/DislikeAction',
+                userInteractionCount: 2,
+              },
+              {
+                '@type': 'InteractionCounter',
+                interactionType: 'https://schema.org/CommentAction',
+                userInteractionCount: 1,
+              },
+            ],
+            comment: [],
+          },
+        ],
+      });
+    });
+  });
+
+  describe('getProfile', () => {
+    test('profile with basic data only', () => {
+      const user = {
+        id: '90323057-ac67-4d2e-b071-a4bbdf6b8ddd',
+        username: 'someone',
+        description: '',
+        email: 'someone@example.com',
+        notifications: true,
+        features: ['create:session', 'read:session', 'create:content'],
+        tabcoins: 0,
+        tabcash: 0,
+        created_at: new Date('2023-05-11T13:14:25.000Z'),
+        updated_at: new Date('2024-08-24T22:16:32.000Z'),
+      };
+
+      expect(jsonLd.getProfile(user)).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'ProfilePage',
+        dateCreated: new Date('2023-05-11T13:14:25.000Z'),
+        dateModified: new Date('2024-08-24T22:16:32.000Z'),
+        mainEntity: {
+          '@type': 'Person',
+          name: 'someone',
+          identifier: user.id,
+          description: undefined,
+        },
+      });
+    });
+
+    test('profile with description', () => {
+      const user = {
+        id: 'acf5c5c5-12db-4442-b3b2-e4df1ffd4a59',
+        username: 'newUser',
+        description: 'My _description_ **with** Markdown! ![image](http://example.com/image.png)\n\nNew line',
+        email: 'new@example.com',
+        notifications: false,
+        features: [],
+        tabcoins: 3,
+        tabcash: 7,
+        created_at: new Date('2024-08-15T15:32:11.370Z'),
+        updated_at: new Date('2024-08-24T23:10:44.555Z'),
+      };
+
+      expect(jsonLd.getProfile(user)).toStrictEqual({
+        '@context': 'https://schema.org',
+        '@type': 'ProfilePage',
+        dateCreated: new Date('2024-08-15T15:32:11.370Z'),
+        dateModified: new Date('2024-08-24T23:10:44.555Z'),
+        mainEntity: {
+          '@type': 'Person',
+          name: 'newUser',
+          identifier: user.id,
+          description: 'My description with Markdown! image New line',
+        },
+      });
+    });
+  });
+});