diff --git a/build.gradle b/build.gradle
index 397ff62..8d5ebbc 100644
--- a/build.gradle
+++ b/build.gradle
@@ -36,7 +36,7 @@ subprojects {
         key = System.getenv('BINTRAY_KEY')
         configurations = ['archives']
         pkg {
-            repo = 'eventuate-maven-release'
+            repo = "eventuate-maven-$bintrayRepoType"
             name = 'eventuate-client-java'
             licenses = ['Apache-2.0']
             vcsUrl = 'https://github.com/eventuate-clients/eventuate-client-java'
diff --git a/deploy-artifacts.sh b/deploy-artifacts.sh
index 3f2def8..fb6a90e 100755
--- a/deploy-artifacts.sh
+++ b/deploy-artifacts.sh
@@ -3,12 +3,24 @@
 BRANCH=$(git rev-parse --abbrev-ref HEAD)
 
 if ! [[  $BRANCH =~ ^[0-9]+ ]] ; then
-  echo Not release $BRANCH
+  echo Not release $BRANCH - no PUSH
   exit 0
+elif [[  $BRANCH =~ RELEASE$ ]] ; then
+  BINTRAY_REPO_TYPE=release
+elif [[  $BRANCH =~ M[0-9]+$ ]] ; then
+    BINTRAY_REPO_TYPE=milestone
+elif [[  $BRANCH =~ RC[0-9]+$ ]] ; then
+    BINTRAY_REPO_TYPE=rc
+else
+  echo cannot figure out bintray for this branch $BRANCH
+  exit -1
 fi
 
+echo BINTRAY_REPO_TYPE=${BINTRAY_REPO_TYPE}
+
 VERSION=$BRANCH
 
 $PREFIX ./gradlew -P version=${VERSION} \
-  -P deployUrl=https://dl.bintray.com/eventuateio-oss/eventuate-maven-release \
+  -P bintrayRepoType=${BINTRAY_REPO_TYPE} \
+  -P deployUrl=https://dl.bintray.com/eventuateio-oss/eventuate-maven-${BINTRAY_REPO_TYPE} \
   testClasses bintrayUpload
diff --git a/gradle.properties b/gradle.properties
index d391275..f8a539c 100644
--- a/gradle.properties
+++ b/gradle.properties
@@ -2,6 +2,7 @@
 org.gradle.jvmargs=-XX:MaxPermSize=512m -Xmx1G
 
 deployUrl=file:///Users/cer/.m2/testdeploy
+bintrayRepoType=defineMe
 eventuateMavenRepoUrl=file:///Users/cer/.m2/testdeploy,https://dl.bintray.com/eventuateio-oss/eventuate-maven-release
 
 springBootVersion=1.4.7.RELEASE
@@ -9,4 +10,4 @@ springBootVersion=1.4.7.RELEASE
 version=0.20.0-SNAPSHOT
 
 rxJavaVersion=1.1.5
-eventuateCommonVersion=0.4.0.RELEASE
\ No newline at end of file
+eventuateCommonVersion=0.4.0.RELEASE