diff --git a/serverless/images/custom-roles-ui.png b/serverless/images/custom-roles-ui.png
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diff --git a/serverless/pages/custom-roles.mdx b/serverless/pages/custom-roles.mdx
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+++ b/serverless/pages/custom-roles.mdx
@@ -0,0 +1,32 @@
+---
+slug: /serverless/custom-roles
+title: Custom roles
+description: Create and manage roles that grant privileges within your project.
+tags: [ 'serverless', 'Elasticsearch', 'Observability', 'Security' ]
+---
+
+
+This content applies to:
+
+The built-in organization-level roles and instance access roles are great for getting started with ((serverless-full)), and for system administrators who do not need more restrictive access.
+With so many features, it's not possible to ship built-in roles that accommodate everyone's needs.
+This is where custom roles come in.
+{/* Derived from https://www.elastic.co/guide/en/kibana/current/tutorial-secure-access-to-kibana.html#_roles */}
+
+{/*
+TBD: Accurate for serverless?
+When you assign a user multiple roles, the user receives a union of the roles’ privileges. This means that you cannot reduce the privileges of a user by assigning them an additional role. You must instead remove or edit one of their existing roles.
+
+The `manage_security` cluster privilege is required to access role management.
+*/}
+You can manage custom roles in **((project-settings)) → ((manage-app)) → Custom Roles**:
+
+![Custom Roles app](../images/custom-roles-ui.png)
+{/* TO-DO: This screenshot needs to be refreshed and automated. */}
+
+{/* ## Create a custom role */}
+
+{/* After your roles are set up, the next step to securing access is to assign roles to your users. */}
+
+{/* ## View and delete custom roles */}
+
diff --git a/serverless/pages/project-settings.mdx b/serverless/pages/project-settings.mdx
index 56fd3ca5..af13d2dc 100644
--- a/serverless/pages/project-settings.mdx
+++ b/serverless/pages/project-settings.mdx
@@ -63,6 +63,17 @@ To learn more about roles, refer to
+
+
+
+ Create and manage roles that grant privileges within your project.
+
+
+
+
+
+
+