diff --git a/src/lib.rs b/src/lib.rs
index bf5e868..aafebdf 100644
--- a/src/lib.rs
+++ b/src/lib.rs
@@ -49,6 +49,7 @@ mod time_utils;
 #[cfg(feature = "uuid")]
 mod uuid;
 
+use core::convert::TryFrom;
 use core::fmt;
 use core::str::FromStr;
 
@@ -356,6 +357,14 @@ impl FromStr for Ulid {
     }
 }
 
+impl TryFrom<&'_ str> for Ulid {
+    type Error = DecodeError;
+
+    fn try_from(value: &'_ str) -> Result<Self, Self::Error> {
+        Ulid::from_string(value)
+    }
+}
+
 impl fmt::Display for Ulid {
     fn fmt(&self, f: &mut fmt::Formatter<'_>) -> Result<(), fmt::Error> {
         let mut buffer = [0; ULID_LEN];