diff --git a/simple/stats/db.py b/simple/stats/db.py
index 4d5fbf30..7f3907df 100644
--- a/simple/stats/db.py
+++ b/simple/stats/db.py
@@ -86,7 +86,7 @@
 _CREATE_KEY_VALUE_STORE_TABLE = """
 create table if not exists key_value_store (
     lookup_key varchar(255),
-    value TEXT
+    value longtext
 );
 """