This example shows how to identify potential customers for targeted marketing campaigns, using a publicly available banking and marketing dataset from the University of California at Irvine (UCI) repository. This dataset contains information about customers as well as descriptions of their behavior in response to previous marketing contacts. You use this data to identify which customers are most likely to subscribe to a new product. In the sample dataset, the product is a bank term deposit. A bank term deposit is a deposit made into a bank with a fixed interest rate that cannot be withdrawn for a certain period of time, also known as a certificate of deposit (CD).
This code sample demonstrates how to use the Java SDK to build and use the ML Model described in the Getting Started tutorial.