diff --git a/packages/ckeditor5-ui/src/editorui/poweredby.ts b/packages/ckeditor5-ui/src/editorui/poweredby.ts
index 6f75ddd1357..0ac3125b737 100644
--- a/packages/ckeditor5-ui/src/editorui/poweredby.ts
+++ b/packages/ckeditor5-ui/src/editorui/poweredby.ts
@@ -251,7 +251,7 @@ class PoweredByView extends View<HTMLDivElement> {
 				{
 					tag: 'a',
 					attributes: {
-						href: 'https://ckeditor.com/?utm_source=ckeditor&' +
+						href: 'https://ckeditor.com/powered-by-ckeditor/?utm_source=ckeditor&' +
 							'utm_medium=referral&utm_campaign=701Dn000000hVgmIAE_powered_by_ckeditor_logo',
 						target: '_blank',
 						tabindex: '-1'
diff --git a/packages/ckeditor5-ui/tests/editorui/poweredby.js b/packages/ckeditor5-ui/tests/editorui/poweredby.js
index 9d7a96f007e..de132387db3 100644
--- a/packages/ckeditor5-ui/tests/editorui/poweredby.js
+++ b/packages/ckeditor5-ui/tests/editorui/poweredby.js
@@ -348,7 +348,7 @@ describe( 'PoweredBy', () => {
 			} );
 
 			it( 'should have a link that opens in a new tab', () => {
-				const link = 'https://ckeditor.com/?utm_source=ckeditor&utm_medium=referral' +
+				const link = 'https://ckeditor.com/powered-by-ckeditor/?utm_source=ckeditor&utm_medium=referral' +
 					'&utm_campaign=701Dn000000hVgmIAE_powered_by_ckeditor_logo';
 				expect( view.element.firstChild.tagName ).to.equal( 'A' );
 				expect( view.element.firstChild.href ).to.equal( link );