diff --git a/Makefile b/Makefile
index 813fcdf0e2e0..70ab9053b9da 100644
--- a/Makefile
+++ b/Makefile
@@ -5,9 +5,9 @@ binaries: FORCE
 	hack/binaries
 
 images: FORCE
-# moby/buildkit:local and moby/buildkit:local-rootless are created on Docker
-	hack/images local moby/buildkit
-	TARGET=rootless hack/images local moby/buildkit
+# canonical/buildkit:local and canonical/buildkit:local-rootless are created on Docker
+	hack/images local canonical/buildkit
+	TARGET=rootless hack/images local canonical/buildkit
 
 install: FORCE
 	mkdir -p $(DESTDIR)$(bindir)