diff --git a/Pipfile b/Pipfile
index 6069200..32a37d7 100644
--- a/Pipfile
+++ b/Pipfile
@@ -22,7 +22,7 @@ pytest = "==5.3.4"
 pyre-check = "==0.0.41"
 ## like the Unix `make` but better
 invoke = "==1.4.1"
-
+memory-profiler = "*"
 
 [packages]
 # REST API
@@ -61,6 +61,8 @@ six = "==1.11.0"
 idna = "==2.6"
 ## because google-auth 1.11.2 wants setuptools>=40.3.0
 setuptools = ">=40.3.0"
+colorama = "*"
+termcolor = "*"
 
 [requires]
 python_version = "3.6"
diff --git a/Pipfile.lock b/Pipfile.lock
index 6575e89..a2ac4ea 100644
--- a/Pipfile.lock
+++ b/Pipfile.lock
@@ -1,7 +1,7 @@
 {
     "_meta": {
         "hash": {
-            "sha256": "fb30d39142d3cc83d8909d9f4f4648a60ac33d4ec3a5a94d8dac7b90ef727a24"
+            "sha256": "41204f6690fe07c38c1bae8b4faf75cd22d21404e06ea4e5ff8d7876baae06a3"
         },
         "pipfile-spec": 6,
         "requires": {
@@ -72,6 +72,14 @@
             ],
             "version": "==7.0"
         },
+        "colorama": {
+            "hashes": [
+                "sha256:7d73d2a99753107a36ac6b455ee49046802e59d9d076ef8e47b61499fa29afff",
+                "sha256:e96da0d330793e2cb9485e9ddfd918d456036c7149416295932478192f4436a1"
+            ],
+            "index": "pypi",
+            "version": "==0.4.3"
+        },
         "cymem": {
             "hashes": [
                 "sha256:5083b2ab5fe13ced094a82e0df465e2dbbd9b1c013288888035e24fd6eb4ed01",
@@ -651,6 +659,13 @@
             ],
             "version": "==1.0.1"
         },
+        "termcolor": {
+            "hashes": [
+                "sha256:1d6d69ce66211143803fbc56652b41d73b4a400a2891d7bf7a1cdf4c02de613b"
+            ],
+            "index": "pypi",
+            "version": "==1.1.0"
+        },
         "thinc": {
             "hashes": [
                 "sha256:1dbaec0628040a1f8d66147fadbf7775ad6dfe4c681424b2e20479c1e54dc3c1",
@@ -826,6 +841,13 @@
             ],
             "version": "==0.6.1"
         },
+        "memory-profiler": {
+            "hashes": [
+                "sha256:23b196f91ea9ac9996e30bfab1e82fecc30a4a1d24870e81d1e81625f786a2c3"
+            ],
+            "index": "pypi",
+            "version": "==0.57.0"
+        },
         "more-itertools": {
             "hashes": [
                 "sha256:5dd8bcf33e5f9513ffa06d5ad33d78f31e1931ac9a18f33d37e77a180d393a7c",
diff --git a/deploy.sh b/deploy.sh
index 55eda8d..c6281fd 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -1,5 +1,5 @@
 #!/bin/bash
-python3 setup_special_files_from_env.py
-./download_nlp_stuff.sh
-python3 download_nltk_stuff.py
-gunicorn flask_api:app --config=gunicorn_config.py
+python3 setup_special_files_from_env.py && \
+    ./download_nlp_stuff.sh && \
+    python3 download_nltk_stuff.py && \
+    gunicorn flask_api:app --config=gunicorn_config.py
diff --git a/requirements.txt b/requirements.txt
index 0aaba5b..1a30c3c 100644
--- a/requirements.txt
+++ b/requirements.txt
@@ -4,6 +4,7 @@ catalogue==1.0.0
 certifi==2019.11.28
 chardet==3.0.4
 Click==7.0
+colorama==0.4.3
 cymem==2.0.3
 Flask==1.1.1
 Flask-Cors==3.0.8
@@ -48,6 +49,7 @@ six==1.11.0
 spacy==2.2.3
 SQLAlchemy==1.3.13
 srsly==1.0.1
+termcolor==1.1.0
 thinc==7.3.1
 tqdm==4.43.0
 uritemplate==3.0.1
diff --git a/setup_special_files_from_env.py b/setup_special_files_from_env.py
index a98d1b5..2593da7 100755
--- a/setup_special_files_from_env.py
+++ b/setup_special_files_from_env.py
@@ -2,6 +2,12 @@
 from os import environ
 import json
 from utilities import yaml_utils  # noqa
+from colorama import init
+from termcolor import colored
+
+# initialize colorama
+init()
+
 
 # NimbusDatabase stuff
 SAMPLE_CONFIG_FILE = "config.json_SAMPLE"
@@ -22,7 +28,9 @@
 GOOGLE_CLOUD_NLP_CREDENTIALS_FILE = "auth.json"
 GOOGLE_CLOUD_NLP_CREDENTIALS_KEY = "GOOGLE_CLOUD_NLP_CREDENTIALS"
 
-BAD_CONFIG_MSG = "uh oh, config vars not set, check heroku settings"
+BAD_CONFIG_MSG = "uh oh, config vars not set,\n\tmake sure to\n\t" + colored(
+    "source .export_env_vars", "white", "on_cyan", attrs=["bold"]
+)
 assert environ.get("DATABASE_HOSTNAME", None) is not None, BAD_CONFIG_MSG
 assert environ.get("DATABASE_PASSWORD", None) is not None, BAD_CONFIG_MSG
 assert environ.get("DATABASE_USERNAME", None) is not None, BAD_CONFIG_MSG
@@ -36,7 +44,12 @@
 assert environ.get("GOOGLE_CLOUD_NLP_MODEL_NAME", None) is not None, BAD_CONFIG_MSG  # noqa
 # fmt: on
 
-BAD_CONFIG_MSG_2 = "uh oh, config var is empty string, check docker"
+BAD_CONFIG_MSG_2 = "uh oh, config var , check docker"
+
+BAD_CONFIG_MSG_2 = "uh oh, config var is empty string,\n\tcheck docker OR make sure to\n\t" + colored(
+    "source .export_env_vars", "white", "on_cyan", attrs=["bold"]
+)
+
 assert environ.get("DATABASE_HOSTNAME", None) != "", BAD_CONFIG_MSG_2
 assert environ.get("DATABASE_PASSWORD", None) != "", BAD_CONFIG_MSG_2
 assert environ.get("DATABASE_USERNAME", None) != "", BAD_CONFIG_MSG_2