profile-directmarketing.schema.md

Profile direct marketing Schema

https://ns.adobe.com/xdm/context/profile-directmarketing

Use for direct marketing activities such as addresses, emails, and phone numbers.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stable	No	Forbidden	Permitted	fieldgroups/profile/profile-directmarketing.schema.json

Schema Hierarchy

• Profile direct marketing https://ns.adobe.com/xdm/context/profile-directmarketing
  • Extensibility base schema https://ns.adobe.com/xdm/common/extensible
  • Direct marketing postal address https://ns.adobe.com/xdm/context/directmarketing-address
  • Direct marketing email address https://ns.adobe.com/xdm/context/directmarketing-emailaddress
  • Direct marketing phone number https://ns.adobe.com/xdm/context/directmarketing-phonenumber

Profile direct marketing Example

{
  "xdm:directMarketingPhone": {
    "xdm:primary": true,
    "xdm:number": "1-408-888-8888",
    "xdm:status": "active",
    "xdm:errorCount": 0
  },
  "xdm:directMarketingAddress": {
    "@id": "https://data.adobe.io/entities/address/123",
    "xdm:primary": false,
    "xdm:street1": "345 Park Ave",
    "xdm:city": "San Jose",
    "xdm:stateProvince": "US-CA",
    "xdm:postalCode": "95110",
    "xdm:country": "United States",
    "xdm:countryCode": "US",
    "schema:latitude": 37.3382,
    "schema:longitude": 121.8863,
    "xdm:status": "active",
    "xdm:lastVerifiedDate": "2018-01-02",
    "xdm:errorCount": 0,
    "xdm:quality": "Fully-recognized street"
  },
  "xdm:directMarketingEmail": {
    "xdm:primary": false,
    "xdm:address": "[email protected]",
    "xdm:label": "John Smith",
    "xdm:type": "work",
    "xdm:status": "active",
    "xdm:errorCount": 0
  }
}

Profile direct marketing Properties

Property	Type	Required	Defined by
xdm:directMarketingAddress	Direct marketing postal address	Optional	Profile direct marketing (this schema)
xdm:directMarketingEmail	Direct marketing email address	Optional	Profile direct marketing (this schema)
xdm:directMarketingPhone	Direct marketing phone number	Optional	Profile direct marketing (this schema)
*	any	Additional	this schema allows additional properties

xdm:directMarketingAddress

Direct marketing address

Direct marketing postal address.

xdm:directMarketingAddress

• is optional
• type: Direct marketing postal address
• defined in this schema

xdm:directMarketingAddress Type

• Direct marketing postal address – https://ns.adobe.com/xdm/context/directmarketing-address

xdm:directMarketingEmail

Direct marketing email

Direct marketing email address.

xdm:directMarketingEmail

• is optional
• type: Direct marketing email address
• defined in this schema

xdm:directMarketingEmail Type

• Direct marketing email address – https://ns.adobe.com/xdm/context/directmarketing-emailaddress

xdm:directMarketingPhone

Direct marketing phone

Direct marketing phone number.

xdm:directMarketingPhone

• is optional
• type: Direct marketing phone number
• defined in this schema

xdm:directMarketingPhone Type

• Direct marketing phone number – https://ns.adobe.com/xdm/context/directmarketing-phonenumber