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personalized-content-offer.schema.md

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Personalized Offer Schema

https://ns.adobe.com/experience/offer-management/personalized-content-offer

Personalized offers form the set of choices for an offer decision actvity. The objective for decisioning is to take a large inventory of items and apply numerous constraint rules to that inventory to narrow it down and then to rank the qualifying options according to a criteria. The resulting propositions assemble and personalize the experience for specific individuals.

Abstract Extensible Status Identifiable Custom Properties Additional Properties Defined In
Can be instantiated Yes Stable No Forbidden Permitted adobe/experience/offer-management/personalized-content-offer.schema.json

Schema Hierarchy

  • Personalized Offer https://ns.adobe.com/experience/offer-management/personalized-content-offer

Personalized Offer Properties

Property Type Required Defined by
@id string Optional Record Schema
https://ns.adobe.com/experience/decisioning/characteristics object Optional Decision Option
https://ns.adobe.com/experience/decisioning/name string Optional Decision Option
repo:etag string Optional Decision Option
* any Additional this schema allows additional properties

@id

Identifier

A unique identifier for the record.

@id

@id Type

string

  • format: uri-reference – URI Reference (according to RFC3986)

Decision Option Characteristics

Additional properties or attributes belonging to this particular decision option. Different instances can have different characteristics (keys in the map). The characteristics are name value pairs used to distinguish one decision option from others. Characteristics are used as values in content that represents this decision option and as features to analyze and optimize the performance of an option. When every instance has the same attribute or property, that aspect should be modeled as an extension schema that derives from decision option detail.

https://ns.adobe.com/experience/decisioning/characteristics

object with following properties:

Property Type Required

Decision Option Name

Option name. The name is displayed in various user interfaces.

https://ns.adobe.com/experience/decisioning/name

string

repo:etag

Decision Option ETag

The revision that the decision option object was at when the snapshot was taken.

repo:etag

repo:etag Type

string