profile-journeyai-engagementscores.schema.md

Intelligent Services JourneyAI Engagement Scores Schema

https://ns.adobe.com/experience/intelligentServices/profile-journeyai-engagementscores

Contains JourneyAI Engagement Scores, which provides individual customer's propensities to engage with a message.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stable	No	Forbidden	Permitted	adobe/experience/intelligentServices/profile-journeyai-engagementscores.schema.json

Intelligent Services JourneyAI Engagement Scores Example

{
  "https://ns.adobe.com/experience/intelligentServices/journeyAI": {
    "https://ns.adobe.com/experience/intelligentServices/journeyAI/engagementScores": {
      "https://ns.adobe.com/experience/intelligentServices/journeyAI/emailEngagementScores": {
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/clickEngagementScore": 0.034,
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/openEnagementScore": 0.23,
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/retentionLevel": "high",
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/retentionPercentRank": 0.953,
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/unsubscriptionProbability": 0.002546,
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/churnReasonCode": "has send no open",
        "https://ns.adobe.com/experience/intelligentServices/journeyAI/maxSendsInThirtyDays": 15
      },
      "https://ns.adobe.com/experience/intelligentServices/journeyAI/engagementScoresInfo": "v1.3.0_2020-11-04"
    }
  },
  "xdm:identityMap": {
    "xdm:key": [
      {
        "xdm:authenticatedState": "ambiguous",
        "xdm:id": "string",
        "xdm:primary": false
      }
    ]
  }
}

Intelligent Services JourneyAI Engagement Scores Properties

Property	Type	Required	Defined by
https://ns.adobe.com/experience/intelligentServices/journeyAI	object	Optional	Intelligent Services JourneyAI Engagement Scores (this schema)
*	any	Additional	this schema allows additional properties

https://ns.adobe.com/experience/intelligentServices/journeyAI

Journey AI

Journey AI intelligent service provides various insights about message deliveries along customer's journey.

https://ns.adobe.com/experience/intelligentServices/journeyAI

• is optional
• type: object
• defined in this schema

https://ns.adobe.com/experience/intelligentServices/journeyAI Type

object with following properties:

Property	Type	Required
https://ns.adobe.com/experience/intelligentServices/engagementScores	object	Optional

https://ns.adobe.com/experience/intelligentServices/engagementScores

Engagement Scores

Journey AI engagement scores provide likelihoods of a customer engaging with a newly delivered message.

https://ns.adobe.com/experience/intelligentServices/engagementScores

• is optional
• type: object

https://ns.adobe.com/experience/intelligentServices/engagementScores Type

Unknown type object.

{
  "title": "Engagement Scores",
  "description": "Journey AI engagement scores provide likelihoods of a customer engaging with a newly delivered message.",
  "type": "object",
  "properties": {
    "https://ns.adobe.com/experience/intelligentServices/emailEngagementScores": {
      "title": "Email Engagement Scores",
      "description": "Engagement scores here are for email channel messages.",
      "type": "object",
      "properties": {
        "https://ns.adobe.com/experience/intelligentServices/clickEngagementScore": {
          "title": "Click Engagement Score",
          "description": "This score represents the probability for a customer to click on links in an email.",
          "type": "number",
          "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/clickEngagementScore##title##40381",
          "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/clickEngagementScore##description##82231"
        },
        "https://ns.adobe.com/experience/intelligentServices/openEnagementScore": {
          "title": "Open Engagement Score",
          "description": "This score represents the probability of a customer to open an email.",
          "type": "number",
          "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/openEnagementScore##title##48071",
          "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/openEnagementScore##description##14211"
        },
        "https://ns.adobe.com/experience/intelligentServices/retentionLevel": {
          "title": "Retention Level",
          "description": "Retention level is a qualitative categorization of customer's likelihood of staying subscribed to the email list.",
          "type": "string",
          "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/retentionLevel##title##5061",
          "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/retentionLevel##description##38971"
        },
        "https://ns.adobe.com/experience/intelligentServices/retentionPercentRank": {
          "title": "Retention Percent Rank",
          "description": "Retention percent rank is a percentile rank of the likelihood of staying subscribed to the email list.",
          "type": "number",
          "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/retentionPercentRank##title##36501",
          "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/retentionPercentRank##description##67391"
        },
        "https://ns.adobe.com/experience/intelligentServices/unsubscriptionProbability": {
          "title": "Unsubscription Probability",
          "description": "Unsubscription probability is the probability of a recipient to unsubscribe from email channel conditioned on email opened.",
          "type": "number",
          "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/unsubscriptionProbability##title##79511",
          "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/unsubscriptionProbability##description##41"
        },
        "https://ns.adobe.com/experience/intelligentServices/churnReasonCode": {
          "title": "Churn Reason Code",
          "description": "Churn Reason Code is a qualitative categorization of customer's predicted churn reason.",
          "type": "string"
        },
        "https://ns.adobe.com/experience/intelligentServices/maxSendsInThirtyDays": {
          "title": "Max Sends In Thirty Days",
          "description": "Max Sends In Thirty Days is the recommended maximum number of message sends in thrity days to a customer to avoid customer churn.",
          "type": "number"
        }
      },
      "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/emailEngagementScores##title##20341",
      "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/emailEngagementScores##description##25901"
    },
    "https://ns.adobe.com/experience/intelligentServices/engagementScoresInfo": {
      "title": "Engagement Scores Info",
      "description": "This information contains engagement scores model version and scoring date as a concatenated string, e.g. v1.3.0_2020-11-04.",
      "type": "string",
      "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/engagementScoresInfo##title##1981",
      "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/engagementScoresInfo##description##64011"
    }
  },
  "meta:titleId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/engagementScores##title##55031",
  "meta:descriptionId": "profile-journeyai-engagementscores##https://ns.adobe.com/experience/intelligentServices/engagementScores##description##2461",
  "simpletype": "`object`"
}